Nostalgia

• There is a growing movement among Gen Z to do away with smartphones and revert back to “less smart” phones like old-school flip and slide phones.
• Flip phones were popular in the mid-1990s and 2000s, but now seem to be making a comeback among younger people.
• While this may seem like a counter-intuitive trend in our technology-reliant society, a Reddit forum dedicated to “dumb phones” is steadily gaining in popularity.

The power of nostalgia

• Nostalgia is a complex emotion that involves reconnecting with the happy emotions of an idealized past by recalling positive memories.
• Over the years, marketers have realized that nostalgia is a powerful way to evoke positive emotions — so much so that nostalgia marketing has become a recognized marketing strategy.
• Nostalgia may be a driving factor behind people purchasing flip phones because they evoke memories of a previous era in mobile communication.
• A YouTube advertisement for Nokia’s 2720 V Flip shows how brands can use nostalgia marketing to appeal to customers and drive product sales.

Digital detox

• Another reason why people might be purchasing flip phones is to do a digital detox and cut down on screen time.
• A digital detox refers to a period of time when a person refrains from using their electronic devices, like smartphones, to focus on social connections in the physical world and reduce stress.
• As people become more aware of the potential side effects of excessive screen time and constant digital connectivity, some are choosing to digitally detox.
• Flip phones are a way people can limit their exposure to digital noise and build a healthier relationship with technology.

Privacy concerns

• In some cases, personal data can be used for targeted advertisements, but in worst cases that information can be leaked as part of a data breach.
• More and more people are growing concerned with how their data is being collected, shared and used by companies and online platforms.
• That can make them a more attractive option for people concerned with privacy, data breaches or surveillance.

• MANHATTAN BEACH, Calif., Dec. 20, 2022 /PRNewswire/ -- Lightopia compiled a list of interior designers to share their thoughts on what lighting trends will surface in 2023.
• Lightopia compiled a list of interior designers to share their thoughts on what lighting trends will surface in 2023.
• Sustainable Lighting: NYC interior designer Joe Cangelosi explains, "In 2023, the focus seems to be on sustainability and the type of lighting itself.
• Lightopia's catalog includes pendant lighting , chandeliers , wall lighting , outdoor lighting and more.

• MANCHESTER, United Kingdom, Nov. 4, 2022 /PRNewswire-PRWeb/ -- CCW.TRENDS reveals their top interior design trend predictions for 2023.
• Creative Content Works , a global creative production business based in Manchester, today announced the release of their Interior Trend 2023 report.
• The interior trend report was put together by award-winning creative production agency, CCW.
• - Grant Tildsley, Creative Director at CCW
  The full 2023 Interior Trends Report is available to download from the CCW.TRENDS website.

• Invincible Entertainment Partners , an independent production and distribution company with diverse operations in OTT and streaming technology today announced it has acquired YTA Broadcast Network , an American television network that offers a variety of original programs covering topics for viewers encompassing talk, sports, cooking, news, movies, comedy and more.
• (Photo: Business Wire)
  Adding traditional broadcast to our channel offerings diversifies our portfolio and expands advertising opportunities for our brand partners, said Thomas Ashley , CEO at Invincible.
• Formerly known as Youtoo America , YTA Broadcast Network launched in 1985 as cable channel The Nostalgia Channel and featured vintage movies.
• YTA owner and Chairman Ed Frazier added: We are delighted for this next step in the evolution of YTA and look forward to the next chapter of growth along with Invincible.