Facetune

From old and crispy to bold glamour – TikTok filters are helping us tell stories online

Retrieved on: 
Wednesday, August 30, 2023

Filters are an integral part of the TikTok experience – and they are coaxing life stories out of users.

Key Points: 
  • Filters are an integral part of the TikTok experience – and they are coaxing life stories out of users.
  • However, filters have a long history on social media platforms before TikTok.

The history of filters

    • What began as bunny ears and exaggerated features (think Snapchat filters) quickly developed into filters that “perfected” facial features.
    • These filters, often conforming to Western beauty standards, would slim the face, sharpen the jawline, enlarge the eyes and whiten teeth.
    • While early versions of these filters seemed unrealistic and “fake”, recent filters have mastered undetectable face alterations.

Coaxed affordances

    • These are called platform “affordances” and they are the fundamental things that influence how something can be used.
    • Affordances allow, and often compel, users to share and interact in specific ways online.
    • On TikTok, affordances dictate how users interact with the platform and with each other.
    • On TikTok, filters are coaxed affordances.

Filters as storytelling devices

    • Creators often use make-up and hair filters to differentiate between characters in a story (all played by the same person), or as devices to highlight themselves at different points in time.
    • People can tell stories quickly by using filters, utilising different hair colours or make-up looks to make note of who is speaking.
    • Using different make-up filters, Kendra plays the bride, bridesmaids, the future mother-in-law and herself (interestingly enough, without a filter).
    • Filters and their applications are developing rapidly and are increasingly ingrained in social media culture.
    • While some may decry the use of filters and unrealistic beauty standards, it is undeniable they have wonderful storytelling capabilities.

The Creator Economy is Alive & Well: Lightricks Survey Explores Creator Compensation, AI Tools and Opportunities with Brands

Retrieved on: 
Wednesday, May 24, 2023

JERUSALEM and CHICAGO, May 24, 2023 /PRNewswire/ -- Lightricks released the results of a US-based study conducted by YouGov, revealing the latest trends among creators that continue to move the industry forward. Lightricks is a leading maker of advanced mobile photo and video editing tools including Facetune, Videoleap and Photoleap, and also the creator marketing platform Popular Pays. The Creator Economy: Building Business Through Technology and Brand Deals report found that creators are increasingly using new tools like artificial intelligence (AI) and editing tools to produce high-quality content that engages with brands. The survey found that creators ultimately desire to focus on moving their content beyond just "influencing" to making content creation their full-time job and build the necessary relationships with brands to generate fair compensation for their creativity.

Key Points: 
  • Lightricks is a leading maker of advanced mobile photo and video editing tools including Facetune, Videoleap and Photoleap, and also the creator marketing platform Popular Pays.
  • The Creator Economy: Building Business Through Technology and Brand Deals report found that creators are increasingly using new tools like artificial intelligence (AI) and editing tools to produce high-quality content that engages with brands.
  • Lightricks was among the first companies to offer generative AI features for content creation using mobile technology.
  • "The emergence of AI, more sophisticated tools, and increased creative economic opportunities signals a new era of unlimited possibilities," said Farbman.

Perfect Corp.’s Popular YouCam Video Editing App for Selfie Videos is Now Available on Android

Retrieved on: 
Wednesday, July 7, 2021

Launched earlier this year as an iOS-only app, YouCam Video will now offer the same fun, easy-to-use, and extensive video editing experience to Android users.

Key Points: 
  • Launched earlier this year as an iOS-only app, YouCam Video will now offer the same fun, easy-to-use, and extensive video editing experience to Android users.
  • Built on the award-winning AI and AR makeover tech from the highly popular YouCam Makeup app, YouCam Video lets users edit portrait-style footage with makeup, reshape facial features on selfie videos, and add stunning video effects in seconds.
  • View the full release here: https://www.businesswire.com/news/home/20210707005539/en/
    Perfect Corp.s popular YouCam Video editing app for selfie videos is now available on Android (Photo: Business Wire)
    True-to-life virtual makeup powered by the patented AgileFace tracking technology.
  • We are thrilled to finally bring our popular YouCam Video app to Android users and allow them to edit and beautify their selfie videos easily and effortlessly, shares Perfect Corp. founder and CEO, Alice Chang.

"Insta-Lift" Social Media's Influencer Phenomenon and Its Effect On Plastic Surgery Trends

Retrieved on: 
Wednesday, November 6, 2019

BEVERLY HILLS, Calif., Nov. 6, 2019 /PRNewswire-PRWeb/ --Social media photo editing apps have transformed the way patients communicate with their plastic surgeons.

Key Points: 
  • BEVERLY HILLS, Calif., Nov. 6, 2019 /PRNewswire-PRWeb/ --Social media photo editing apps have transformed the way patients communicate with their plastic surgeons.
  • Influencers and non-influencers alike bring their Snapchat and Instagram photos, filtered with tools like FaceTune to their consults for Cassileth's team of plastic surgeons.
  • Some doctors see this as negative, claiming these patients have "Snapchat Dysmorphia" whereas Dr. Sarmela Sunder of Cassileth Plastic Surgery takes this information and uses it to create a customized treatment plan.
  • Dr. Sarmela Sunder is a double-board certified plastic surgeon, she earned her medical degree from Cornell Medical College and served her residency at Stanford University following a fellowship in facial plastic reconstructive surgery.

Israel's Lightricks, the Company Behind Facetune, Secures $60 Million to Change How the World Creates Content

Retrieved on: 
Monday, November 19, 2018

Part of the funding will be used to acquire shares from founders, employees, and investors in a secondary transaction.

Key Points: 
  • Part of the funding will be used to acquire shares from founders, employees, and investors in a secondary transaction.
  • The company designs and develops fun & powerful content creation tools, including global hit portrait editing brand Facetune and the Enlight Creativity Suite.
  • In 2016, the company released Facetune2 with a revamped business model, moving from one-time paid apps to a more lucrative subscription model.
  • "The mobile market is growing, and more and more people are turning to mobile devices over desktop software to create their content.