ROI

Marketers Prepare for an AI Revolution: New Iterable Report Reveals Marketers Anticipate Drastic Shifts in Productivity and Expectations

Retrieved on: 
Thursday, February 22, 2024

The data reveals that AI adoption among marketers surpasses our initial expectations; an impressive 99% of marketers surveyed are currently using AI on a daily basis in some capacity, with 91% of marketers currently using AI in their jobs.

Key Points: 
  • The data reveals that AI adoption among marketers surpasses our initial expectations; an impressive 99% of marketers surveyed are currently using AI on a daily basis in some capacity, with 91% of marketers currently using AI in their jobs.
  • AI offers an incredible opportunity to liberate marketers from operational minutiae and tasks like data analysis and content creation,” said Adriana Gil Miner, Chief Marketing Officer of Iterable.
  • Notably, a substantial majority of marketers (67%) view AI as more than just a tool for efficiency and productivity; they see it as a technological revolution.
  • As customer expectations continue to increase , marketers are turning to AI to address and meet these growing demands.

Innovid the First to Provide Granular Outcomes Measurement Across All DSP & SSP Ad Buys

Retrieved on: 
Thursday, February 22, 2024

Innovid (NYSE: CTV), an independent platform for the creation, delivery, measurement, and optimization of advertising across connected TV (CTV), linear TV, and digital, today announced the availability of publisher-level outcomes analysis for all DSP and SSP campaigns.

Key Points: 
  • Innovid (NYSE: CTV), an independent platform for the creation, delivery, measurement, and optimization of advertising across connected TV (CTV), linear TV, and digital, today announced the availability of publisher-level outcomes analysis for all DSP and SSP campaigns.
  • The first-of-its-kind offering helps brands and agencies break down silos inherent in DSP and SSP reporting to understand, assess, and compare performance across all of their media buys through a granular and unbiased measurement lens.
  • Robertson continued: “With so many ways to buy inventory, advertisers are challenged to understand where their ads landed, the outcomes they drove, and the performance of DSP and SSP partners.
  • While most DSPs and SSPs provide measurement insights, there has never been a way to consistently compare them within a campaign.

Qualtrics Customers Achieve a 100% ROI with an Average Payback of 1.5 Years According to Nucleus Research ROI Guidebook

Retrieved on: 
Thursday, February 22, 2024

Nucleus Research published an ROI guidebook examining the benefits of deploying experience management software provider, Qualtrics .

Key Points: 
  • Nucleus Research published an ROI guidebook examining the benefits of deploying experience management software provider, Qualtrics .
  • Nucleus interviewed multiple Qualtrics customers and found the solution delivered an average ROI of 100 percent, with an average annual benefit of $6.3 million and an average payback period of 1.5 years.
  • “Qualtrics’ CrossXM offering brings together customer experience (CX) and employee experience (EX) data and processes to improve decision-making and maximize business impact across experiences.”
    Key benefits highlighted in the guidebook include:
    Increased revenue.
  • To read the full Qualtrics ROI Guidebook, click here .

 Contentful Honors 2024 Partner of the Year Award Recipients

Retrieved on: 
Thursday, February 22, 2024

The Contentful Partner Program is designed to help brands connect their organization with everything it needs to build, launch, and deliver digital experiences.

Key Points: 
  • The Contentful Partner Program is designed to help brands connect their organization with everything it needs to build, launch, and deliver digital experiences.
  • “This year’s Partner of the Year Award winners have demonstrated excellence and commitment to helping our customers unlock the greatest value from their investment in the Contentful Platform and extended technology ecosystem.
  • We are delighted to celebrate their achievements by honoring them with the Partner of the Year Awards,” said Patrick Finn, VP of Channels & Alliances at Contentful.
  • “The Contentful Partner Program provides the support and expertise to help our customers solve complex problems with market-leading digital experiences centered around content.”
    The 2024 Partner of the Year Award winners in their respective categories include Valtech, DEPT, WPP, and commercetools.

Bynder named a “Leader” in Digital Asset Management by independent research firm

Retrieved on: 
Wednesday, February 21, 2024

According to a quote from a customer reference in the report “the AI search and smart filter system in Bynder simplifies the process of finding the exact assets you’re looking for.” These recent AI innovations have highlighted the company’s market leadership and have led to continued growth in new business, customer adoption, and platform usage.

Key Points: 
  • According to a quote from a customer reference in the report “the AI search and smart filter system in Bynder simplifies the process of finding the exact assets you’re looking for.” These recent AI innovations have highlighted the company’s market leadership and have led to continued growth in new business, customer adoption, and platform usage.
  • Throughout 2023, Bynder saw a 38% year-on-year growth in the number of assets stored on their platform, and a 250% increase in delivery of assets from Bynder’s platform to websites.
  • The report also notes that “Bynder is a good fit for businesses that want a plug-and-play solution that integrates well into their enterprise technology ecosystem.” As organizations continue to use content as a strategic advantage, usage of enterprise DAM enables efficiency across the entire content lifecycle.
  • DAM is critical for brands looking to deliver content experiences, while gaining compelling value and ROI from their content operations and IT investments.

New Total Economic Impact Study Finds Keepit Customers Gained a 163% Return on Investment

Retrieved on: 
Wednesday, February 21, 2024

These findings stem from a January 2024 study conducted by Forrester Consulting, commissioned by Keepit, which quantifies the impact of Keepit’s SaaS data protection.

Key Points: 
  • These findings stem from a January 2024 study conducted by Forrester Consulting, commissioned by Keepit, which quantifies the impact of Keepit’s SaaS data protection.
  • "Quick and efficient data recovery has a direct correlation with an organization's financial health," states Craig Bumpus, Chief Revenue Officer for Keepit.
  • If you have no backup of your data, then you are a threatened species,” stated a senior consultant, a Keepit nonprofit organization customer in the study.
  • For full findings on the Total Economic Impact associated with using the Keepit Platform, download the complete Forrester TEI study here .

Motive Announces Inaugural Innovation Summit, Bringing Together People, Ideas, and Technology at the Forefront of the Physical Economy

Retrieved on: 
Wednesday, February 21, 2024

Motive , the only fully unified Integrated Operations Platform for the physical economy, will host its inaugural Innovation Summit April 9-10, 2024 at the W Nashville .

Key Points: 
  • Motive , the only fully unified Integrated Operations Platform for the physical economy, will host its inaugural Innovation Summit April 9-10, 2024 at the W Nashville .
  • After the two-day event, attendees will leave with new knowledge and expertise to make their work safer, more productive, and more profitable.
  • “Our vision is to unlock the potential of the people who run the physical economy.
  • To learn more about the Motive Innovation Summit and register for the event, visit here .

FundingShield Announces Integrated Title Fraud Prevention Services on CoreLogic’s Digital Mortgage Platform

Retrieved on: 
Wednesday, February 21, 2024

FundingShield , a market-leading fintech providing plug-and-play solutions to manage risk, compliance, and fraud prevention, has entered into a relationship with CoreLogic ®, a leader in global property information, analytics and data-enabled solutions, to provide comprehensive title fraud solutions via a seamless API integration to the CoreLogic Digital Mortgage Platform™.

Key Points: 
  • FundingShield , a market-leading fintech providing plug-and-play solutions to manage risk, compliance, and fraud prevention, has entered into a relationship with CoreLogic ®, a leader in global property information, analytics and data-enabled solutions, to provide comprehensive title fraud solutions via a seamless API integration to the CoreLogic Digital Mortgage Platform™.
  • View the full release here: https://www.businesswire.com/news/home/20240221046714/en/
    FundingShield Announces Integrated Title Fraud Prevention Services on CoreLogic’s Digital Mortgage Platform (Graphic: Business Wire)
    Wire and title fraud risk reached an all-time high in Q4 2023 with 51.8% of transactions having issues that led to a risk of wire and title fraud ( citation ).
  • With this new integration, CoreLogic Digital Mortgage Platform™ clients can now access FundingShield’s cost-saving and risk-reducing ecosystem of applications to protect against wire fraud and efficiently manage their risk and compliance as part of their existing mortgage closing workflows.
  • “Wire fraud prevention is a growing challenge and rising priority for CoreLogic clients,” said Bob Jennings , Executive, Collateral & Risk Solutions at CoreLogic.

Spirent Report: 5G Standalone and Private Networks Ready to be Unleashed

Retrieved on: 
Tuesday, February 20, 2024

The “5G 2024: Market Drivers, Insights & Considerations” report provides insights from across the 5G ecosystem on the status of 5G, revealing trends, geographical differences and future potential.

Key Points: 
  • The “5G 2024: Market Drivers, Insights & Considerations” report provides insights from across the 5G ecosystem on the status of 5G, revealing trends, geographical differences and future potential.
  • “5G Standalone (SA) network deployments were delayed last year, in part due to the technical challenges of deploying and integrating new, cloud-native 5G Core technologies,” said Spirent’s Head of Market Strategy, Steve Douglas.
  • Private 5G – More than 1,200 private LTE/5G networks have been commercially deployed over the last few years as pending SA deployments, lifecycle automation and security focused network slices could lead to more than 40,000 rollouts by 2027.
  • 5G Advanced – As 5G Standalone (SA) upgrades accelerate, users will finally get a feel for what true 5G can offer.

Walmart Agrees to Acquire VIZIO HOLDING CORP. to Facilitate Accelerated Growth of Walmart Connect through VIZIO’s SmartCast Operating System

Retrieved on: 
Tuesday, February 20, 2024

The acquisition of VIZIO and its SmartCast Operating System (OS) would enable Walmart to connect with and serve its customers in new ways including innovative television and in-home entertainment and media experiences.

Key Points: 
  • The acquisition of VIZIO and its SmartCast Operating System (OS) would enable Walmart to connect with and serve its customers in new ways including innovative television and in-home entertainment and media experiences.
  • These benefits would be further strengthened by the growth of connected TV platforms and Walmart’s industry-leading TV panel sales.
  • Our media business, Walmart Connect, is helping brands create meaningful connections with the millions of customers who shop with us each week.
  • Following the completion of the transaction, VIZIO’s business will be reported as part of the Walmart U.S. segment.