Marketers Prepare for an AI Revolution: New Iterable Report Reveals Marketers Anticipate Drastic Shifts in Productivity and Expectations
The data reveals that AI adoption among marketers surpasses our initial expectations; an impressive 99% of marketers surveyed are currently using AI on a daily basis in some capacity, with 91% of marketers currently using AI in their jobs.
- The data reveals that AI adoption among marketers surpasses our initial expectations; an impressive 99% of marketers surveyed are currently using AI on a daily basis in some capacity, with 91% of marketers currently using AI in their jobs.
- AI offers an incredible opportunity to liberate marketers from operational minutiae and tasks like data analysis and content creation,” said Adriana Gil Miner, Chief Marketing Officer of Iterable.
- Notably, a substantial majority of marketers (67%) view AI as more than just a tool for efficiency and productivity; they see it as a technological revolution.
- As customer expectations continue to increase , marketers are turning to AI to address and meet these growing demands.