PubMatic Announces Instacart Ads Integration to Leverage Retail Media Data Across CTV
Mars will be one of the first brands to activate Instacart’s retail media data with PubMatic via deal ID for CTV and premium video campaigns to enhance their advertising ROI.
- Mars will be one of the first brands to activate Instacart’s retail media data with PubMatic via deal ID for CTV and premium video campaigns to enhance their advertising ROI.
- “Brands realize that Instacart’s retail media data is a valuable, performant solution.
- CPGs can reach consumers directly at the point of purchase with Instacart Ads on our platform with trusted closed-loop measurement, in addition to leveraging our rich, first-party retail media data off-platform to power and enhance all of their other ad buys, like CTV and premium video.”
PubMatic will use Instacart’s retail media data in connection with curated inventory for approved advertisers. - In 2023, PubMatic launched Convert, to empower commerce media networks with a single, self-service platform that streamlines the complex and fragmented commerce media marketplace.