Google Cloud and Mercedes-Benz Deepen Partnership to Power New Customer Experiences with AI
LAS VEGAS, April 9, 2024 /PRNewswire/ -- Cloud Next '24, LAS VEGAS — Google Cloud today announced an expansion of its strategic partnership with Mercedes-Benz, helping the automaker transform key customer experiences with AI and generative AI (gen AI) technologies on Google Cloud's Vertex AI platform.
- Google Cloud AI technologies to propel customer-facing use cases across e-commerce, customer service, and marketing
LAS VEGAS, April 9, 2024 /PRNewswire/ -- Cloud Next '24, LAS VEGAS — Google Cloud today announced an expansion of its strategic partnership with Mercedes-Benz, helping the automaker transform key customer experiences with AI and generative AI (gen AI) technologies on Google Cloud's Vertex AI platform. - With Google Cloud, Mercedes-Benz is building new ways to deliver the most intelligent vehicles to our customers and to create personalized, intuitive experiences," said Ola Källenius, Chief Executive Officer, Mercedes-Benz.
- Finally, Mercedes-Benz has also been leveraging Google Cloud's Vertex AI platform to maximize the value of its customer data, which it manages with Google Cloud's data warehouse platform, BigQuery.
- The partnership has also included YouTube as part of the Mercedes infotainment experience, and the carmaker leveraging a number of Google Cloud's AI, data, and open infrastructure solutions.