IPG

IPG Unleashes the Power of Packaging through Automation and AI

Retrieved on: 
Monday, October 23, 2023
IPG, Intelligence, Adhesive, Intertape Polymer Group, Quality control, Artificial intelligence, Growth, AI, RSA, Investment, Robotics, Randomness, Automation, Industrial design, Dairy

SARASOTA, Fla., Oct. 23, 2023 /PRNewswire-PRWeb/ -- Imagine a world where packaging not only protects our products but also enhances their efficiency and even reduces environmental impact. That future is now becoming a reality, thanks to innovations spurred on by new breakthroughs in artificial intelligence and automation.

Key Points: 
  • The growth of automation is fueled by multiple factors, including the surging demand for packaged products, the need for cost-effective and efficient packaging solutions, continuous technological advancements in packaging automation, and a growing preference for sustainable packaging practices.
  • Adoption of automation and artificial intelligence (AI) technology is propelling advancements forward at an unprecedented pace, and the packaging world is no exception.
  • By 2030, experts predict that the global automated packaging market will reach staggering heights, driven by advancements in robotics and smart packaging technologies.
  • IPG is committed to evolving with industry demands, as evidenced by its recently unveiled advanced automation line for packaging solutions.

Mimecast Names Cross-Agency Team from IPG as Global Agency of Record

Retrieved on: 
Wednesday, October 18, 2023
IPG, Climate, Organization, B2B, Growth, Marketing, Partnership, Weber Shandwick, Communication, Tourism, Sales, Mimecast, Genuine

NEW YORK, Oct. 18, 2023 /PRNewswire/ -- A cross-agency team from IPG's marketing services division has been awarded global agency of record for Mimecast, the leader in email and collaboration security. This strategic alliance will bolster Mimecast's considerable global presence built across two decades of enabling organizations of every size and every sector to work protected.

Key Points: 
  • Weber Shandwick, Jack Morton and Genuine awarded global duties across public relations, creative, experiential and integrated marketing strategy
    NEW YORK, Oct. 18, 2023 /PRNewswire/ -- A cross-agency team from IPG's marketing services division has been awarded global agency of record for Mimecast, the leader in email and collaboration security.
  • This strategic alliance will bolster Mimecast's considerable global presence built across two decades of enabling organizations of every size and every sector to work protected.
  • We are deeply confident in the team we've built to do this for Mimecast."
  • The IPG agencies officially kicked off work with Mimecast in August and the first campaign is slated to run November 2023.

IPG Modernizes Identity Resolution with Launch of Real ID Cloud Solution

Retrieved on: 
Tuesday, October 17, 2023
ID, AWS, NYSE, Real, IPG, Risk, Google Cloud, Yahoo!, FCB, Ethernet Global Data Protocol, Advertising, Intelligence, Nielsen, PII, Movement, Growth, Snowflake, Amazon Web Services, The Interpublic Group of Companies, ROI, Privacy, Video game, Retail, Cloud, Acxiom

Real ID enables marketers to recognize the real people behind the scattered data points, swiftly creating accurate, holistic customer views that tap into Acxiom’s best-in-class data assets.

Key Points: 
  • Real ID enables marketers to recognize the real people behind the scattered data points, swiftly creating accurate, holistic customer views that tap into Acxiom’s best-in-class data assets.
  • Real ID accelerates growth for brands by enhancing a marketer’s existing first-party data, without the cost, complexity, and risk of moving personally identifiable information (PII).
  • "At a time when personalized brand experiences are what every brand and marketer need to deliver, Real ID in the cloud addresses an industry need for identity resolution tools that prioritize consumer privacy in a post-cookie world.
  • Acxiom and FCB, the global creative network within IPG, are using Real ID in the Cloud for shared clients to drive insights and accelerate growth for brands.

CARS Rebrands Commercial Enterprise as Cars Commerce, the First Connected Platform for Automotive That Spans Pretail, Retail and Post-Sale

Retrieved on: 
Tuesday, October 17, 2023
NYSE, Acquisition, IPG, Original equipment manufacturer, Commerce, The X Factor Digital Experience, Social commerce, OEM, Cars.com, Sale, Name, FUEL, Retail, Online shopping

CHICAGO, Oct. 17, 2023 /PRNewswire/ -- Cars.com Inc. (NYSE: CARS), an audience-driven technology company empowering automotive, today announced a new enterprise brand name.

Key Points: 
  • CHICAGO, Oct. 17, 2023 /PRNewswire/ -- Cars.com Inc. (NYSE: CARS), an audience-driven technology company empowering automotive, today announced a new enterprise brand name.
  • The new enterprise brand name comes with a streamlined and interconnected portfolio organized by four core capabilities:
    Marketplace: Central to the platform is Cars.com, the No.
  • "Cars Commerce affirms our strategic evolution and signals our continued commitment to unite the industry with a connected platform of technology solutions."
  • For more information about Cars Commerce and its connected platform capabilities, visit: www.carscommerce.inc.

Momentum Worldwide Secures Experiential AI Patents to Revolutionize Brand Experiences

Retrieved on: 
Tuesday, October 10, 2023
Momentum, NYSE, Machine learning, Intelligence, IPG, AI, Coca-Cola, Ecosystem, CMOS, Growth, Marketing, Walmart, The Interpublic Group of Companies, News, Tourism, Retail, Sales

New York, NY, Oct. 10, 2023 (GLOBE NEWSWIRE) -- Interpublic Group ’s (NYSE: IPG) global experience agency Momentum Worldwide has secured three AI patents for the machine learning of experiences, making Momentum the first agency to do so in the experiential space.

Key Points: 
  • New York, NY, Oct. 10, 2023 (GLOBE NEWSWIRE) -- Interpublic Group ’s (NYSE: IPG) global experience agency Momentum Worldwide has secured three AI patents for the machine learning of experiences, making Momentum the first agency to do so in the experiential space.
  • Building on its legacy of delivering best-in-class creative experiences, Momentum has now redefined the experiential category by infusing AI and machine learning into the management and activation of its experiences.
  • Through the application of its AI patents ( MLIUI ), Momentum leverages their proprietary AI & Quantum system to create intelligent experiences that are responsive and measurable across the entire experience ecosystem—experiences from stadium to shelf—as part of its Total Brand Experience offering.
  • It will revolutionize marketing.”
    Elena Klau, Chief Strategy & Product Officer, Momentum Worldwide, added: “Having these capabilities means brands can finally connect the dots across experiences for the first time.

Interpublic Schedules Third Quarter 2023 Earnings Release

Retrieved on: 
Monday, October 9, 2023
The Interpublic Group of Companies, NYSE, IPG, Cryptocurrency

New York, NY, Oct. 09, 2023 (GLOBE NEWSWIRE) -- Interpublic Group (NYSE: IPG) today announced that it will release earnings for the third quarter ended September 30, 2023 on the morning of October 20, 2023.

Key Points: 
  • New York, NY, Oct. 09, 2023 (GLOBE NEWSWIRE) -- Interpublic Group (NYSE: IPG) today announced that it will release earnings for the third quarter ended September 30, 2023 on the morning of October 20, 2023.
  • Following the release, the company will hold a conference call for investors at 8:30 a.m. Eastern Time on the same day to review results.
  • The conference call will be recorded and available for 30 days by calling (888) 566-0039 followed by the passcode 2480.
  • The call will also be archived and available in the investor relations section of the company’s website.

Scope3 Raises $20M USD in Series B Funding Led by GV

Retrieved on: 
Thursday, October 12, 2023
Technology, Marketing, Advertising, Communications, Environmental, Social and Governance (ESG), Green Technology, Environment, Media, Retail, Finance, Environmental Issues, Consulting, Environmental Health, Professional Services, Apps, Applications, Digital Marketing, Data Analytics, Other Technology, Climate Change, Supply Chain Management, Sustainability, Software, Other Retail, Data Management, Insider, Multimedia, Knowledge, GV, Integral Ad Science, CSP, IPG, Mastercard, Carbon, General partnership, Entrepreneurship, Ecosystem, Sanofi, WPP plc, Cryptocurrency, Venrock

Scope3 , the collaborative sustainability platform decarbonizing media and advertising, today announced a $20 million Series B funding round led by GV.

Key Points: 
  • Scope3 , the collaborative sustainability platform decarbonizing media and advertising, today announced a $20 million Series B funding round led by GV.
  • Scope3 will also use the funding to grow its global team of advertising, tech, and sustainability experts and further expand its data and measurement capabilities.
  • Sustainable advertising is inevitable,” said Brian O’Kelley, Co-Founder and CEO, Scope3.
  • “At Scope3, we’re building a business that will serve as the foundation for the next generation of media and advertising.

IPG’s Huge Announces ‘10 Huge Moves for 2024’ in New Annual Issue

Retrieved on: 
Wednesday, October 4, 2023
Vanity Fair, Microsoft Teams, Partnership, IPG, Painting, Mandarin Oriental Hotel Group, Interview, Meta, Noise, The Wall Street Journal, Surface (magazine), Original equipment manufacturer, Dorchester Collection, Wall Street, Microsoft, CNN, The Interpublic Group of Companies, Amazon, Goldman Sachs, TEAMS, Motion, Publication, Collection, Growth, Weather, AI, Bloomberg L.P., Netflix, Corporate title, NYSE, Social media, Pinsent Masons, Book, Publishing, The New York Times

In its annual print issue, Huge reveals the “10 Huge Moves for 2024,” a collection of original long-form magazine articles featuring exclusive, high-profile interviews, original photography, and custom data analysis — all designed to help business leaders prepare for the year ahead.

Key Points: 
  • In its annual print issue, Huge reveals the “10 Huge Moves for 2024,” a collection of original long-form magazine articles featuring exclusive, high-profile interviews, original photography, and custom data analysis — all designed to help business leaders prepare for the year ahead.
  • Each story in the issue is a variation on this theme, proving that no “huge move” can be made in isolation.
  • With this in mind, Huge Moves Volume 2 covers companies facing dramatic disruption and yet are still finding ways to forge ahead and drive meaningful growth.
  • "Huge Moves was created with the intention to inform, inspire, and, in some cases, challenge business readers with substantive, intelligent content.

VidMob appoints new Global Vice President of Agency Partnerships

Retrieved on: 
Tuesday, October 3, 2023
Cloud, Havas, Marketing, IPG, WPP, Life, Chief revenue officer, Google Cloud, Wollner, Sales

LONDON, Oct. 03, 2023 (GLOBE NEWSWIRE) -- VidMob , the leading creative effectiveness platform, today announced the recent appointment of Robert Wollner in the newly created role of VP of Agency Partnerships.

Key Points: 
  • LONDON, Oct. 03, 2023 (GLOBE NEWSWIRE) -- VidMob , the leading creative effectiveness platform, today announced the recent appointment of Robert Wollner in the newly created role of VP of Agency Partnerships.
  • In this pivotal role, Wollner will play a vital part in nurturing and advancing the company's collaborations with key global agencies.
  • Wollner joins VidMob after nearly six years at Google, leading Google Cloud and Google Business Data & Tech relationships, working with global agency partners such as WPP, IPG, and Havas.
  • With 20 years in technology, data, and marketing, Wollner has extensive experience supporting the digital transformation of global brands and partners.

Asana Unveils New AI Innovations to Help Every Organization Work Smarter

Retrieved on: 
Tuesday, October 3, 2023
Technology, Security, Business, Professional Services, Software, Data Analytics, Data Management, Other Professional Services, Artificial Intelligence, ASAN, Amazon Web Services, Software as a service, IPG, Human, Cohesion, AppFabric, Collaboration, OpenAI, LTSE, Science, Joyless Street, Organization, Work, Happiness, Artificial intelligence, Slalom, The Interpublic Group of Companies, AWS, NYSE, Sales, Risk management, Creative industries, AI

With our new AI capabilities – powered by Asana’s Work Graph – our customers can now harness AI at work to drive greater clarity and accountability, and maximize impact at scale.

Key Points: 
  • With our new AI capabilities – powered by Asana’s Work Graph – our customers can now harness AI at work to drive greater clarity and accountability, and maximize impact at scale.
  • Asana brings AI and human innovation together to help leaders understand how work gets done within their organizations in real-time and find ways to work more efficiently.”
    Asana’s latest AI innovations offer leaders:
    (Starting today) Smart fields: Organize projects to support cross-functional collaboration with auto-generated custom fields.
  • Asana’s new AI capabilities are designed to help entire organizations – individuals, departments, and leaders – work smarter and drive outcomes faster.
  • Developed by industry-leading experts on the science of work, the score is powered by Asana’s Work Graph®, state-of-the-art neural networks, and predictive AI.