IPG

Acxiom Health's Audience Quality Outperforms Competition by 25% in Healthcare and Pharmaceutical Marketing Campaigns

Retrieved on: 
Wednesday, January 17, 2024
Online Privacy, Technology, General Health, Professional Services, Data Analytics, Health, Health Technology, Security, Apps, Applications, Marketing, Communications, Software, Pharmaceutical, Data Management, Practice Management, Consulting, Artificial Intelligence, Spend, Senior, HIPAA, Growth hacking, Dataproducts, PHI, Melissa, Audience, Network, PII, Acquisition, IPG, ROI, Pharmaceutical industry

Acxiom ®, the customer intelligence company, introduces Acxiom Health , the latest evolution in its data-driven healthcare and pharmaceutical marketing practice.

Key Points: 
  • Acxiom ®, the customer intelligence company, introduces Acxiom Health , the latest evolution in its data-driven healthcare and pharmaceutical marketing practice.
  • Acxiom Health’s Audiences Key Achievements:
    Showed 67% greater success in display and video advertising compared to other audience providers.
  • "Acxiom Health transcends traditional healthcare and pharmaceutical marketing by ensuring every interaction is meaningful and relevant through data-enhanced, personalized experiences .
  • For more details on how Acxiom Health elevates healthcare and pharmaceutical marketing or our data privacy practices, please visit acxiom.com/healthcare .

Independence Pet Group® and Fear Free, LLC, Team Up to Improve Emotional Wellbeing Care for Pets

Retrieved on: 
Wednesday, January 17, 2024
Volunteering, Aggression, Pet, Anxiety, Fear, AKC, Free, Parent, IPG, Education

SCOTTSDALE, Ariz., Jan. 17, 2024 /PRNewswire/ -- Independence Pet Group® (IPG), a leader in pet insurance and services, and Fear Free®, LLC, a revolutionary animal health and welfare online education company, announced today a new strategic relationship to increase the accessibility and education of Fear Free practices and pet insurance in an effort to further pets' emotional and physical wellbeing.

Key Points: 
  • Since 2016, Fear Free has educated 265,000+ pet industry professionals, volunteers, and pet parents on how to help relieve fear, anxiety, and stress in pets.
  • As Fear Free's latest Corporate Program Member, IPG's pet insurance brands will be Fear Free's pet insurance providers of choice.
  • IPG's brands include Figo Pet Insurance , Felix Cat Insurance , ASPCA Pet Health Insurance , and AKC Pet Insurance in the US and Pets Plus Us in Canada.
  • "Independence Pet Group recognizes pet health is holistic and it's critical to address both a pet's physical and emotional wellbeing.

Interpublic Group Receives Numerous ESG Accolades

Retrieved on: 
Tuesday, January 16, 2024
Social responsibility, Human Rights Campaign, USA Today, Newsweek, Research, Supplier diversity, Social, Social impact, Equality, Retention, Advertising, Culture, Community engagement, CSR, ESG, Workplace, Risk, Education, Dow Jones, Benefit, Employment, Index, CEI, IPG, Corporate Equality Index, Sustainalytics

New York, NY, Jan. 16, 2024 (GLOBE NEWSWIRE) -- Interpublic Group (NYSE: IPG) today announced that the company received several honors that recognize its initiatives and transparency around Environmental, Social and Governance (ESG) efforts this year. The honors include IPG’s fourth year on the Dow Jones Sustainability Index (North America), 14th year on the Human Rights Campaign Foundation’s 2023-2024 Corporate Equality Index, third year on Newsweek’s Most Responsible Companies, recognition on “Best Places to Work for Disability Inclusion” by Disability Equality Index, and inclusion on USA Today’s inaugural list of America’s Climate Leaders 2023. IPG’s Sustainalytics rating also improved to “negligible risk,” the lowest risk rating, with a score that ranked first among advertising peers and fourth among media peers.

Key Points: 
  • “We are proud to be recognized for our ESG initiatives and disclosures, and we’ll continue to work toward our business-driven ESG goals in the year ahead,” she continued.
  • The index is the widely recognized standard for providing information to investors and other stakeholders on corporate ESG information.
  • The organization scores companies’ ESG risks based on its industry-leading ESG Risk Ratings which cover more than 15,000 companies across 42 industries.
  • IPG plans to release its 2023 ESG Report in coming months, and historical reports can be found on the company’s website .

Doceree expands Leadership Team in North America with Top Talents from AdTech and Ad agencies

Retrieved on: 
Tuesday, January 16, 2024
Senior, Record, MD, Enterprise, Artificial intelligence, Advertising, Musi, Success, Charter Communications, HCP, Executive, Time Warner Cable, Acquisition, CMO, Bright House, Marketing, IPG, Strategic management, Yoy, Growth, Management

Kamya Elawadhi, formerly the Senior Vice President (North America & EU) and Corporate Strategy - Customer Success at Doceree, has been elevated to the role of Chief Client Officer.

Key Points: 
  • Kamya Elawadhi, formerly the Senior Vice President (North America & EU) and Corporate Strategy - Customer Success at Doceree, has been elevated to the role of Chief Client Officer.
  • Known for her substantial contributions in scaling Doceree's global operations being a founding team member, Elawadhi in her new capacity, will lead the charge in elevating and differentiating the way Doceree partners with clients.
  • Her appointment underscores her instrumental role in fortifying Doceree's market position, marking a strategic move for sustained growth and enhanced client engagement.
  • In her role at Doceree, Sciorra will build and scale global marketing operations to fuel the company's fast growth.

Acxiom CEO Chad Engelgau to Leave Data-Driven Marketing Giant for Opportunity in Non-profit Sector

Retrieved on: 
Friday, January 12, 2024
IPG, Management

New York, NY, Jan. 12, 2024 (GLOBE NEWSWIRE) -- Interpublic Group (NYSE: IPG) announced today that Chad Engelgau, a 17-year Acxiom veteran and its CEO, is leaving the company at the end of January to help transform a global leader in fundraising for non-profits.

Key Points: 
  • New York, NY, Jan. 12, 2024 (GLOBE NEWSWIRE) -- Interpublic Group (NYSE: IPG) announced today that Chad Engelgau, a 17-year Acxiom veteran and its CEO, is leaving the company at the end of January to help transform a global leader in fundraising for non-profits.
  • A search for his replacement will begin immediately.
  • In the interim, Acxiom COO John Watkins will report to IPG CEO Philippe Krakowsky, as had Engelgau.
  • Over his tenure, he led data and identity product management and strategy as well as product marketing.

Interpublic Schedules Fourth Quarter & Full Year 2023 Earnings Release

Retrieved on: 
Friday, January 12, 2024
IPG, Cryptocurrency

New York, NY, Jan. 12, 2024 (GLOBE NEWSWIRE) -- Interpublic Group (NYSE: IPG) today announced that it will release earnings for the fourth quarter and full year ended December 31, 2023 on the morning of February 8, 2024.

Key Points: 
  • New York, NY, Jan. 12, 2024 (GLOBE NEWSWIRE) -- Interpublic Group (NYSE: IPG) today announced that it will release earnings for the fourth quarter and full year ended December 31, 2023 on the morning of February 8, 2024.
  • Following the release, the company will hold a conference call for investors at 8:30 a.m. Eastern Time on the same day to review results.
  • The conference call will be recorded and available for 30 days by calling (866) 491-2908 followed by the passcode 7415.
  • The call will also be archived and available in the investor relations section of the company’s website.

AAF's Most Promising Multicultural Students Named for 2024

Retrieved on: 
Tuesday, January 9, 2024
FCB, Student, American Advertising Federation, AAF, Advertising, Omnicom Group, Amazon, School, University, The Trade Desk, Whirlpool, Sony Entertainment, Publicis, Dentsu, IPG, Vox Media, RPA

WASHINGTON, Jan. 9, 2024 /PRNewswire/ -- The American Advertising Federation (AAF) tapped leading industry professionals to select the 2024 class of Most Promising Multicultural Students. Entering its 27th year, the Most Promising program is one of the organization's premier initiatives promoting diversity, equity, and inclusion within the advertising industry.

Key Points: 
  • WASHINGTON, Jan. 9, 2024 /PRNewswire/ -- The American Advertising Federation (AAF) tapped leading industry professionals to select the 2024 class of Most Promising Multicultural Students .
  • The 50 selected students will participate in a four-day industry immersion program in New York on February 4-9, 2024.
  • The Most Promising program gives advertising, media, communications, and tech companies the opportunity to connect with 50 top-performing and high-achieving diverse college students from across the nation.
  • "The Most Promising Multicultural Students Class of 2024 has met all criteria and vetting processes by an outstanding experienced and respected Council of Judges," said Steve Pacheco, CEO of the AAF.

Amanda Richman Joins Wpromote Board of Directors

Retrieved on: 
Tuesday, January 9, 2024
Digiday, WaveMaker, Interactivity, Knowledge, IAB, WPP, Ecosystem, Magic Circle (law firms), Commerce, WPP plc, IPG, Publication, Management

EL SEGUNDO, Calif., Jan. 9, 2024 /PRNewswire/ -- Top independent marketing agency Wpromote has appointed longtime industry leader Amanda Richman to its Board of Directors.

Key Points: 
  • EL SEGUNDO, Calif., Jan. 9, 2024 /PRNewswire/ -- Top independent marketing agency Wpromote has appointed longtime industry leader Amanda Richman to its Board of Directors.
  • "We could not be more excited to welcome Amanda to Wpromote.
  • "Wpromote's award-winning culture is what first brought the agency to my attention," Richman explained.
  • The agency has also been named a Best Place to Work for multiple years running by both Ad Age and Inc.

Intuit TurboTax's 2024 "Make Your Moves Count" Campaign Highlights Its Tax Experts, AI Technology and Filing Solutions Ensuring the Best Tax Outcome for All Types of Filers

Retrieved on: 
Wednesday, January 3, 2024
Technology, Accounting, Hispanic, Professional Services, General Entertainment, Sports, Consumer, Entertainment, Events, Concerts, Marketing, Advertising, Communications, Software, Football, Data Management, Finance, Artificial Intelligence, Karma, TurboTax, Moon, Credit Karma, Tax, Senior, Partnership, Small business, IPG, QuickBooks, R/GA, Houseboat, Language, BuzzFeed, Housing, Intuit, AI, Surprise, Video, Super Bowl, Human, Roku, INTU, Self storage

No matter the complexity of a filer's tax situation, TurboTax fuels people’s momentum, making sure they always get their best tax outcome, from accuracy to speed, to bilingual support, to their max refund - guaranteed.

Key Points: 
  • No matter the complexity of a filer's tax situation, TurboTax fuels people’s momentum, making sure they always get their best tax outcome, from accuracy to speed, to bilingual support, to their max refund - guaranteed.
  • The company also announced its return as a Super Bowl LVIII advertiser for the 11th consecutive year.
  • "Taxes are a reflection of our customers' diverse lifestyles, and our tax experts and AI technology work together to identify even the smallest credit or deduction at tax time.
  • Additionally, the company offers full service and live assisted business tax filing offerings for those who have a small business.

IPG Expands Motor City Marketing and Communications Fellowship Program

Retrieved on: 
Wednesday, December 13, 2023
Marketing, Partnership, IPG, Student, Wayne State University, Jack Morton Worldwide, College, OnStar, General Motors, Communication, GMC, Advertising, Growth, MRM, Communication Arts (magazine)

New York, NY, Dec. 13, 2023 (GLOBE NEWSWIRE) -- Interpublic Group (NYSE: IPG) today announced the expansion of its Motor City Marketing and Communications Fellowship, a jobs program exclusively associated with IPG’s Detroit-based communications and marketing companies supporting client General Motors.

Key Points: 
  • New York, NY, Dec. 13, 2023 (GLOBE NEWSWIRE) -- Interpublic Group (NYSE: IPG) today announced the expansion of its Motor City Marketing and Communications Fellowship, a jobs program exclusively associated with IPG’s Detroit-based communications and marketing companies supporting client General Motors.
  • Now in its third year, the Motor City Marketing and Communications Fellowship will continue to recruit applicants specifically from Detroit-based institutions, including Wayne State University and the College for Creative Studies.
  • The fellowship also allows our students to invest their talent back into the Motor City, where they received their degree.
  • The Motor City Marketing and Communications Fellowship welcomes both soon-to-be graduates and recent graduates, and the application process is ongoing.