'Deepfake' Kanye Video Warns of Disinformation and Civil Unrest: 'AI Will Kill The Media Industry'
NEW YORK, July 4, 2023 /PRNewswire/ -- A controversial short film is raising eyebrows and questions about the use of "deepfakes" and generative AI. Created in just 7 days on a budget of only $30, the AI-generated video set to the song "War With The Matrix" is a radical prediction of the impact of AI on media and society by acclaimed hip-hop artist Big Baby Gandhi and filmmaker Laila Rao via 411 Records/Slouchy Media.
- "I made the whole song sitting on my toilet one morning before going to work," Big Baby Gandhi admitted.
- The AI tool "upscaled" the quality of the voice memo recording by emulating an expensive studio microphone.
- The video opens with an army of Kanye West clones, a reference to the spread of deepfake "AI Kanye" songs on social media.
- "As these AI tools become increasingly accessible, there will be a wave of high-quality production that traditional media simply can't compete with.