Nobis Outerwear Expands Global Footprint With Three New Stores In China
This expansion is the first step of a joint venture with Ellassay, a dominant player in China's luxury fashion sector.
- This expansion is the first step of a joint venture with Ellassay, a dominant player in China's luxury fashion sector.
- View the full release here: https://www.businesswire.com/news/home/20231207590744/en/
Drawing on the strengths of both brands, the collaboration solidifies Nobis' commitment to innovation and quality. - Since 2007, Nobis has helped redefine the performance outerwear category through the use of premium construction, technical features, and high-quality fabrics.
- Overall, this partnership holds considerable importance for both companies, promising compelling opportunities and potential for growth in the Chinese market.