Purchase funnel

IAB Releases First-of-Its-Kind Research Report on the Creator Economy Advertising Opportunity

Retrieved on: 
Thursday, December 7, 2023
Creator economy, Advertising, IAB, Purchase funnel, Partnership, Research, SVP, KPI, Goldman Sachs, Television, Music, Creative industries, Marketing

NEW YORK, Dec. 7, 2023 /PRNewswire/ -- Today IAB released its first-ever research report on the creator economy advertising opportunity. The report titled, The Creator Economy Opportunity: Where Authenticity Meets Impact, and conducted in partnership with Talk Shoppe, offers a deep examination of the evolving consumer purchase journey, how buyers can leverage the creator economy in their media budgets, and where creator content fits in the media mix alongside studio-produced content.

Key Points: 
  • Advertisers Using Creator Content to Accelerate the Purchase Funnel;
    NEW YORK, Dec. 7, 2023 /PRNewswire/ -- Today IAB released its first-ever research report on the creator economy advertising opportunity.
  • The report titled, The Creator Economy Opportunity: Where Authenticity Meets Impact, and conducted in partnership with Talk Shoppe, offers a deep examination of the evolving consumer purchase journey, how buyers can leverage the creator economy in their media budgets, and where creator content fits in the media mix alongside studio-produced content.
  • "Creator content marketing is a powerful vehicle for driving full-funnel impact, and advertisers are finding tremendous success adding it to their marketing mix alongside studio content advertising," said Jack Koch, SVP, Research & Insights, IAB.
  • "This report helps marketers more deeply understand the opportunity and how best to activate campaigns leveraging creator content.

VISABLE GROUP HIRES KAY HARLEB AS DIRECTOR CRM

Retrieved on: 
Monday, September 11, 2023
Purchase funnel, Communication, Growth, WS Audiology, University of Potsdam, University, WLW, CRM, Sales

HAMBURG, Germany, Sept. 11, 2023 /PRNewswire/ -- Visable, operator of the online B2B platforms europages and wlw ("Wer liefert was") takes another step into developing its CRM department with the hiring of its new Director CRM in August 2023, Kay Hartleb.

Key Points: 
  • HAMBURG, Germany, Sept. 11, 2023 /PRNewswire/ -- Visable, operator of the online B2B platforms europages and wlw ("Wer liefert was") takes another step into developing its CRM department with the hiring of its new Director CRM in August 2023, Kay Hartleb.
  • We are therefore excited to welcome Kay to this important position with the Visable Marketing department."
  • With 15 years of experience, Kay brings both a solid experience and proficiency that will bring Visable closer to a vision to become the number one B2B platform in Europe.
  • We look forward to benefiting from his expertise and insights as Visable continues to demonstrate sustainable growth.

Introducing Plum Life - A New All-Digital Way for Advisors to Sell Life Insurance

Retrieved on: 
Thursday, September 23, 2021
Professional Services, Technology, Other Technology, Insurance, Software, Finance, Internet, Insurance, Policy, Somatosensory system, Machine learning, Life insurance, COVID-19, Magnum, Plum, AI, CEO, Purchase funnel, WSA Fraternal Life, Inc, Technology, SBLI, Research, Time, Financial adviser, Plum Life, the Founders, PLUM LIFE, THE FOUNDERS

Plum Life Inc. announced today the launch of its new digital platform aimed at helping advisors sell life insurance.

Key Points: 
  • Plum Life Inc. announced today the launch of its new digital platform aimed at helping advisors sell life insurance.
  • We saw an opportunity in the market to reinvent the way advisors sell life insurance, says Manish Bhatt, CEO & Co-Founder of Plum Life.
  • Plum Life provides a unique opportunity for advisors to offer their clients a simple and streamlined digital life insurance buying process.
  • With broad coverage options, a growing suite of products, competitive pricing, a fully transparent underwriting process and the ability to get quick underwriting decisions, Plum Life makes life insurance easy.

Maison Luxe Engages Board Member John Cormier of WatchFacts to Overhaul Online Presence, Establish Global Branding and Multi-Channel eCommerce Platform for High-End Watch Sales

Retrieved on: 
Wednesday, June 16, 2021
Marketing, Purchase funnel, Behavioral retargeting, Engagement marketing, Business, Branding, Customer engagement

Mr. Cormier will also help to lay a strong branding and marketing foundation for Maison Luxe to drive more consumer-focused sales and brand engagement.

Key Points: 
  • Mr. Cormier will also help to lay a strong branding and marketing foundation for Maison Luxe to drive more consumer-focused sales and brand engagement.
  • John is a professional with a tremendous history of successful design and user engagement, noted Anil Idnani, CEO and Founder of Maison Luxe.
  • He is a remarkable talent for bottom-up branding and marketing process establishment as well as user engagement.
  • The Collective will also work with Maison Luxe on Event Planning, Partnership Building, Consumer Engagement, Building a Marketing Funnel, and Ad Retargeting.

Inuvo Reschedules Third Quarter 2020 Financial Results Conference Call to Monday, November 9th at 4:30 p.m. ET

Retrieved on: 
Monday, November 2, 2020
Marketing, Purchase funnel

At the system prompt, enter the code 1612093 followed by the # sign.

Key Points: 
  • At the system prompt, enter the code 1612093 followed by the # sign.
  • It creates an accurate, high-definition picture of consumer intent and sentiment related to a particular topic or item.
  • Inuvo harnesses the power of the IntentKey to discover and reach high volumes of incremental in-market and relevant audiences that are hidden from typical marketing approaches.
  • The IntentKey enables pinpoint media execution reaching consumers throughout the purchasing funnel all the way to conversion.

Inuvo to Host Third Quarter 2020 Financial Results Conference Call on Tuesday, November 10th at 4:30 p.m. ET

Retrieved on: 
Wednesday, October 28, 2020
Marketing, Purchase funnel

At the system prompt, enter the code 1612093 followed by the # sign.

Key Points: 
  • At the system prompt, enter the code 1612093 followed by the # sign.
  • It creates an accurate, high-definition picture of consumer intent and sentiment related to a particular topic or item.
  • Inuvo harnesses the power of the IntentKey to discover and reach high volumes of incremental in-market and relevant audiences that are hidden from typical marketing approaches.
  • The IntentKey enables pinpoint media execution reaching consumers throughout the purchasing funnel all the way to conversion.

Inuvo to Host Second Quarter 2020 Conference Call on Thursday, August 13th at 4:30 p.m. ET

Retrieved on: 
Monday, August 10, 2020
Marketing, Purchase funnel

At the system prompt, enter the code 7887083 followed by the # sign.

Key Points: 
  • At the system prompt, enter the code 7887083 followed by the # sign.
  • It creates an accurate, high-definition picture of consumer intent and sentiment related to a particular topic or item.
  • Inuvo harnesses the power of the IntentKey to discover and reach high volumes of incremental in-market and relevant audiences that are hidden from typical marketing approaches.
  • The IntentKey enables pinpoint media execution reaching consumers throughout the purchasing funnel all the way to conversion.

1-Day Course: Marketing Operations Training (London, United Kingdom - March 18, 2020) - ResearchAndMarkets.com

Retrieved on: 
Monday, November 25, 2019
Marketing, Communications, Marketing, Business economics, Market economics), Purchase funnel, Management, Customer relationship management, Outline of marketing

The "Marketing Operations Training" training has been added to ResearchAndMarkets.com's offering.

Key Points: 
  • The "Marketing Operations Training" training has been added to ResearchAndMarkets.com's offering.
  • Are you looking to audit or add new effective marketing technology solutions, and you want to make sure you are making the right decision?
  • If so, this one-day marketing operations training will support your journey to optimize your marketing and data strategy - by reinforcing best practices, effective measurement moving you towards a more seamless technology tack that ultimately fuels the entire marketing funnel!
  • With the role of combining 3 core functions - People, Process and Technology, Marketing Operation Managers are the new super-stars!

Discovery, Inc. and 605 Partner to Expand TV Attribution Capabilities

Retrieved on: 
Tuesday, September 10, 2019
Technology, Other Communications, Entertainment, Other Technology, Communications, TV and Radio, Data management, Marketing, Microeconomics, Market economics), Market research, Multichannel television in the United States, Leverage, Nielsen ratings, Audience measurement, Attribution, Purchase funnel, 605, Discovery, Inc.

The companies will leverage data aggregated from multiple MVPD and ACR viewership sources totaling nearly 40 million households, the largest ever utilized for a TV attribution study.

Key Points: 
  • The companies will leverage data aggregated from multiple MVPD and ACR viewership sources totaling nearly 40 million households, the largest ever utilized for a TV attribution study.
  • Both 605 and Discovery believe that full-funnel attribution at scale is the next step in the evolution of the TV measurement market.
  • The first companies to partner on this approach at this scale, Discovery and 605 can empower brands to determine campaign effectiveness across the full marketing funnel.
  • We are excited to work with the 605 team to bring full-funnel attribution to market for our clients.

MASS Engines Client Wins Prestigious Markie Award for Lead Management

Retrieved on: 
Tuesday, May 7, 2019
Marketing, Purchase funnel

NEW YORK, May 7, 2019 /PRNewswire/ - MASS Engines and long-time Fortune 50 client announced as winners of the Markie Cultivator Award for Best Lead Management Program.

Key Points: 
  • NEW YORK, May 7, 2019 /PRNewswire/ - MASS Engines and long-time Fortune 50 client announced as winners of the Markie Cultivator Award for Best Lead Management Program.
  • Designed and implemented by MASS Engines, this program has been able to intelligently distinguish key buying intent signs and shift how the client identifies, nurtures, qualifies and engages with prospects.
  • To revolutionize your marketing, download MASS Engines' new eBook based on award-winning lead management practices, and enter the MASS Engines Funnel Challenge for your chance to become a marketing funnel champion!
  • MASS Engines drives revenue growth for B2B companies by building best-in-class lead management systems.