Macy's Thanksgiving Day Parade

Macy’s, Inc. Names Sharon Otterman Chief Marketing Officer of Macy’s

Retrieved on: 
Tuesday, November 28, 2023

Macy’s, Inc. (NYSE: M) today announced that Sharon Otterman has been named chief marketing officer of Macy’s.

Key Points: 
  • Macy’s, Inc. (NYSE: M) today announced that Sharon Otterman has been named chief marketing officer of Macy’s.
  • Sharon will begin leading the company’s marketing organization starting on Monday, December 11, reporting to Tony Spring, president and CEO-elect, Macy’s, Inc.
  • In this role, Sharon will lead Macy’s strategic marketing, spearheading the company's brand evolution and build awareness, engagement, and loyalty amongst all customer segments.
  • This includes brand activation, campaign advertising and content planning, creative, visual merchandising, branded entertainment, and media strategy for the Macy’s brand.

New York City Deploys Everbridge to Keep Holiday Revelers Safe During the 97th Annual Macy’s Thanksgiving Day Parade

Retrieved on: 
Tuesday, November 21, 2023

Everbridge powers the statewide emergency notification platform NY-ALERT and the New York City emergency notification platform Notify NYC.

Key Points: 
  • Everbridge powers the statewide emergency notification platform NY-ALERT and the New York City emergency notification platform Notify NYC.
  • View the full release here: https://www.businesswire.com/news/home/20231121532587/en/
    New York City Deploys Everbridge to Keep Holiday Revelers Safe During the 97th Annual Macy’s Thanksgiving Day Parade (Photo: Business Wire)
    Residents and visitors who are planning to line the parade route are encouraged to register for alerts by texting THANKSGIVING to 692692 (NYCNYC) to receive critical updates from New York City Emergency Management in English, THXGIVINGESP to 692692 to receive updates in Spanish, and THXGIVINGFRE to 692692 to receive updates in French.
  • “With the official start of the holiday season beginning this week, Notify NYC is a great tool to stay informed and receive real time updates for anyone attending the Macy’s Thanksgiving Day Parade festivities,” said New York City Emergency Management Commissioner Zach Iscol.
  • “New Yorkers and out-of-town visitors alike can get important up-to-the-minute information as they enjoy our annual holiday celebration.

Paul Russell's 'Lil Boo Thang' Takes Center Stage on the Jennie-O® Brand's Macy's Thanksgiving Day Parade® Float

Retrieved on: 
Thursday, November 16, 2023

This will mark the fourth consecutive year that the Jennie-O® brand float has joined the parade line-up.

Key Points: 
  • This will mark the fourth consecutive year that the Jennie-O® brand float has joined the parade line-up.
  • Paul Russell, the rising star behind the chart-topping viral hit "Lil Boo Thang," will be making his Macy's Thanksgiving Day Parade debut on the Jennie-O float, joining the festivities with a captivating performance.
  • If you've been scrolling through TikTok or Instagram Reels, chances are you've already come across Paul Russell's sensational song, which has taken social media by storm.
  • "I'm hype to bring the cookout to the Macy's Thanksgiving Day Parade with the Jennie-O® brand!

BUMPER ALLEN, INTERNATIONAL SUPERSTAR, LEADS ALL-STAR VOCAL CAST ON 'PITCH PERFECT: BUMPER IN BERLIN (MUSIC FROM THE PEACOCK ORIGINAL SERIES)'

Retrieved on: 
Thursday, November 24, 2022

LOS ANGELES, Nov. 23, 2022 /PRNewswire/ -- Today, UMe releases Pitch Perfect: Bumper in Berlin (Music From The Peacock Original Series) digitally. Its 16 tracks serve as the perfect digital audio companion to Pitch Perfect: Bumper in Berlin, the new original six-episode Peacock series starring Adam Devine, Sarah Hyland, Flula Borg, Jameela Jamil, and executive-produced by Elizabeth Banks, which premieres on the Peacock streaming service today. The digital-only album is available now in superior Dolby Atmos/Spatial Audio. Click HERE to listen to or order Pitch Perfect: Bumper in Berlin (Music From The Peacock Original Series).

Key Points: 
  • LOS ANGELES, Nov. 23, 2022 /PRNewswire/ -- Today, UMe releases Pitch Perfect: Bumper in Berlin (Music From The Peacock Original Series) digitally.
  • Its 16 tracks serve as the perfect digital audio companion to Pitch Perfect: Bumper in Berlin, the new original six-episode Peacock series starring Adam Devine, Sarah Hyland, Flula Borg, Jameela Jamil, and executive-produced by Elizabeth Banks, which premieres on the Peacock streaming service today.
  • Click HERE to listen to or order Pitch Perfect: Bumper in Berlin (Music From The Peacock Original Series).
  • The declarative, chart-seeking ballad "Know My Name(Bumper Version),"an original Bumper in Berlin single and focus track, was written by Ryan Tedder (OneRepublic) and produced by Andrew DeRoberts.

Bluey Balloon to Debut at 2022 Macy's Thanksgiving Day Parade®

Retrieved on: 
Wednesday, October 12, 2022

NEW YORK, Oct. 12, 2022 /PRNewswire/ -- Today BBC Studios and Macy's, announced that Bluey, the star of the hit series Bluey will soar above the streets of New York City as a new giant character balloon in the 96th Macy's Thanksgiving Day Parade®.

Key Points: 
  • The Bluey balloon will make its debut with 3.5 million spectators and 50 million viewers nationwide on Thursday, November 24, in the world-famous Parade.
  • "Millions of families will be thrilled to see Bluey celebrate her first New York Thanksgiving as she soars above the streets of Manhattan on Parade Day."
  • "Being part of the Macy's Thanksgiving Day Parade is a true highlight for Bluey," said Rebecca Glashow, Chief Executive Officer, Global Distribution, BBC Studios.
  • The Bluey balloon was created by Macy's Parade Studio's team of artists and measures 51-feet long, 37-feet wide and 52-feet tall.

The Chase Is On! Infamous Cat-and-Mouse Rivals Tom & Jerry Partner With Macy’s on a Zany Animatronic Float to Celebrate Their New Movie and the 94th Annual Macy’s Thanksgiving Day Parade®

Retrieved on: 
Wednesday, October 28, 2020

Among the indignities Tom endures are run-ins with a steamroller, a truck, a deceptively innocent-looking pretzel stand and a sewer gator.

Key Points: 
  • Among the indignities Tom endures are run-ins with a steamroller, a truck, a deceptively innocent-looking pretzel stand and a sewer gator.
  • He even inflates like a mini Parade balloon as Jerry, ever the instigator, flies above the pandemonium in a drone helicopter.
  • For more than 90 years, the Macys Thanksgiving Day Parade has marked the official start of the holiday season.
  • A Warner Bros. Pictures and Warner Animation Group presentation, a Tim Story Film, Tom & Jerry will be distributed worldwide by Warner Bros. Pictures.

The Boss Baby Takes Flight: DreamWorks Animation’s The Boss Baby Is Set to Debut as a Giant Character Balloon in the 94th Annual Macy’s Thanksgiving Day Parade® Live From 34th Street

Retrieved on: 
Thursday, October 15, 2020

The worlds most famous mini-mogul takes flight this November as The Boss Baby, the title character from the upcoming DreamWorks Animation movie The Boss Baby: Family Business, debuts in the 94th Annual Macys Thanksgiving Day Parade.

Key Points: 
  • The worlds most famous mini-mogul takes flight this November as The Boss Baby, the title character from the upcoming DreamWorks Animation movie The Boss Baby: Family Business, debuts in the 94th Annual Macys Thanksgiving Day Parade.
  • The Boss Baby is the fifth DreamWorks Animation character balloon to appear in the Parade.
  • Designed by the artists of Macys Parade Studio, the adorable suit-wearing, briefcase-carrying Boss Baby will debut in the Thanksgiving Day celebration transformed into a 32-feet long, 28-feet wide, 48-feet tall giant balloon.
  • About the Macys Thanksgiving Day Parade:
    For more than 90 years, the Macys Thanksgiving Day Parade has marked the official start of the holiday season.

Macy’s And The City Of New York Announce Plan For Macy’s Thanksgiving Day Parade® Celebration

Retrieved on: 
Monday, September 14, 2020

Today, Macys (NYSE:M) and the City of New York announced details of the reimagined plan for the safe production of Macys Thanksgiving Day Parade celebration.

Key Points: 
  • Today, Macys (NYSE:M) and the City of New York announced details of the reimagined plan for the safe production of Macys Thanksgiving Day Parade celebration.
  • New York City is always proud to join Macy's to ring in the holiday season with New Yorkers and viewers around the world.
  • The Macys Parade is our love letter and gift to the City of New York and the nation.
  • For nearly 100 years, Macys Thanksgiving Day Parade has been synonymous with the official start of the holiday season in the United States.

Lea Michele Debuts Music Video For "Christmas In New York"

Retrieved on: 
Tuesday, November 19, 2019

NEW YORK, Nov. 19, 2019 /PRNewswire/ -- Acclaimed actress, singer and author Lea Michele today debuts a new music video for "Christmas in New York," an original track from her first-ever holiday album Christmas in The City .

Key Points: 
  • NEW YORK, Nov. 19, 2019 /PRNewswire/ -- Acclaimed actress, singer and author Lea Michele today debuts a new music video for "Christmas in New York," an original track from her first-ever holiday album Christmas in The City .
  • The visual finds Lea in the middle of a New York City winter wonderland, with Lea herself delivering the magic of the holidays in true New York style.
  • Lea will continue to usher in the holiday season through December, performing at the both the Macy's Thanksgiving Day Parade as well as the 2019 Christmas in Rockefeller Center event.
  • Sony Music Masterworks comprises Masterworks, Sony Classical, Milan Records, OKeh, Portrait and Masterworks Broadway imprints.

NBC and Verizon use the power of 5G to reimagine Macy's Thanksgiving Day Parade®

Retrieved on: 
Monday, November 18, 2019

For the first time, NBC and Verizon are harnessing the power of 5G to bring viewers even closer to the parade action.

Key Points: 
  • For the first time, NBC and Verizon are harnessing the power of 5G to bring viewers even closer to the parade action.
  • The 360-degree 5G Portal experience puts viewers in control of how they view and focus on the balloons, floats and performers.
  • Together with NBC and Macys, were able to demonstrate how the power of Verizon 5G will help to reimagine one of the biggest cultural moments of the year, said John Nitti, Chief Media Officer, Verizon.
  • We are thrilled that our partnership with NBC and Verizon will bring fans closer to the magic of the Parade this Thanksgiving, said Susan Tercero, executive producer of Macys Thanksgiving Day Parade.