Chaffey

AI-Powered Holograms Reshape Marketing

Retrieved on: 
Thursday, May 4, 2023

MELBOURNE, Australia, May 4, 2023 /PRNewswire/ -- A new era in product marketing is upon us with the introduction of the cutting-edge Hologram Concierge, seamlessly blending physical and digital realms to reshape brand-consumer relationships. Utilizing the latest advancements in artificial intelligence (AI), augmented reality (AR), e-commerce, and smartphone technology, this ground-breaking solution unlocks a novel communication channel directly through product packaging.

Key Points: 
  • MELBOURNE, Australia, May 4, 2023 /PRNewswire/ -- A new era in product marketing is upon us with the introduction of the cutting-edge Hologram Concierge, seamlessly blending physical and digital realms to reshape brand-consumer relationships.
  • This intelligent assistant provides detailed information about the brand and product, dynamically moving and gesturing to create a realistic and engaging experience.
  • By providing a captivating and informative experience, it enhances the overall brand experience, making it an invaluable addition to the marketing mix."
  • Immertia is actively rolling out the Hologram Concierge technology to packaging manufacturers, marketing agencies, and consumer goods brands.

hackajob Sets Sight On Further US Expansion Following $25M Series B Funding

Retrieved on: 
Wednesday, May 3, 2023

NEW YORK, May 3, 2023 /PRNewswire-PRWeb/ -- This investment will enable hackajob to continue leveraging its proprietary AI models to reimagine what tech hiring will look like for enterprises over the next decade.

Key Points: 
  • The investment follows a rapid launch in the US, with 25% of tech talent on the platform now based there.
  • Funding round led by Boston-based Volition Capital with experienced HR Tech Investor and Partner Sean Cantwell joining hackajob's board.
  • hackajob , the full stack technical hiring platform, announces a $25m Series B funding round led by Boston-based growth equity firm, Volition Capital , with participation from existing investors AXA Venture Partners and Foresight.
  • We are confident in partnering with Hackajob to help them become the go-to destination for developers and enterprises alike."

Holographic Packaging Era

Retrieved on: 
Friday, April 28, 2023

 MELBOURNE, Australia, April 28, 2023 /PRNewswire/ -- The future of product packaging and consumer interaction is here with the introduction of a ground-breaking Hologram Concierge that bridges the gap between the physical and digital worlds. Utilizing a combination of artificial intelligence, augmented reality (AR), e-commerce, and smartphone technology, Immertia's AI-powered Hologram Concierge is set to revolutionize the way consumers interact with products and brands, providing a seamless and immersive consumer experience.

Key Points: 
  • The Hologram Concierge, powered by the Displai platform, activates when a consumer scans a product's packaging with their smartphone.
  • A lifelike, three-dimensional holographic assistant emerges, providing detailed information about the product and brand, while dynamically moving and gesturing to create a captivating experience.
  • A demonstration of the Holographic Concierge, activating from product packaging can be viewed on the Immertia website.
  • The Hologram Concierge is a feature of the Displai platform, a technology that seamlessly integrates with existing product packaging.

Interactive AI Packaging to Revolutionize Shopping

Retrieved on: 
Wednesday, April 26, 2023

MELBOURNE, Australia, April 26, 2023 /PRNewswire/ -- Innovative technology is transforming the packaging industry, as Immertia, a tech start-up, introduces an AI-powered concept that turns ordinary product packaging into an interactive experience for consumers.

Key Points: 
  • MELBOURNE, Australia, April 26, 2023 /PRNewswire/ -- Innovative technology is transforming the packaging industry, as Immertia, a tech start-up, introduces an AI-powered concept that turns ordinary product packaging into an interactive experience for consumers.
  • In this interactive encounter, the Hologram Concierge can provide detailed information about the brand and about the product.
  • This technology will revolutionize how the packaging industry engages with consumers, offering interactive and immersive experiences that are bound to capture attention."
  • Chaffey continues, "The Hologram Concierge has the potential to transform the way packaging manufacturers think about product and information delivery.

Chaffey College Superintendent/President Henry Shannon Receives California Public Relations Award

Retrieved on: 
Monday, April 17, 2023

RANCHO CUCAMONGA, Calif. , April 17, 2023 /PRNewswire/ -- The Community Colleges Public Relations Organization has named Chaffey College Superintendent/President Henry Shannon the 2023 winner of the PROmoter Award for championing public relations and marketing initiatives.

Key Points: 
  • RANCHO CUCAMONGA, Calif. , April 17, 2023 /PRNewswire/ -- The Community Colleges Public Relations Organization has named Chaffey College Superintendent/President Henry Shannon the 2023 winner of the PROmoter Award for championing public relations and marketing initiatives.
  • Shannon received the Marie Y. Martin Chief Executive Office Award from the Association of Community College Trustees in 2018.
  • CCPRO is a California professional development and service organization serving the state's community college public relations professionals and related professions.
  • The PROmoter award recognizes community college administrators who demonstrate leadership in supporting public relations and marketing at their college and throughout California.

Packaging, Print Industries Prime for Augmented Reality

Retrieved on: 
Wednesday, April 12, 2023

MELBOURNE, Australia, April 12, 2023 /PRNewswire/ -- Displai, a leading augmented reality platform for product packaging, has announced the launch of its official partner program for the packaging and print industries. This program enables packaging and print companies to leverage Displai's technology and expertise to enhance their customer engagement capabilities and drive business growth.

Key Points: 
  • MELBOURNE, Australia, April 12, 2023 /PRNewswire/ -- Displai, a leading augmented reality platform for product packaging, has announced the launch of its official partner program for the packaging and print industries.
  • This program enables packaging and print companies to leverage Displai's technology and expertise to enhance their customer engagement capabilities and drive business growth.
  • Displai's technology leverages augmented reality (AR) to enable consumers to interact with product packaging in new and exciting ways.
  • "With AR technology rapidly advancing, we believe that Displai is well-positioned to add value for the packaging and print industries."

Chaffey College Holds Inaugural Conference to Empower Communities of Color

Retrieved on: 
Wednesday, November 2, 2022

RANCHO CUCAMONGO, Calif., Nov. 2, 2022 /PRNewswire-PRWeb/ -- Around 400 students and educators gathered Nov. 1 to celebrate and lift up communities of color at the inaugural Chaffey College "Black and Brown Minds & Mattering Conference."

Key Points: 
  • Around 400 students and educators gathered Nov. 1 to celebrate and lift up communities of color at the inaugural Chaffey College "Black and Brown Minds & Mattering Conference."
  • RANCHO CUCAMONGO, Calif., Nov. 2, 2022 /PRNewswire-PRWeb/ -- Around 400 students and educators gathered Nov. 1 to celebrate and lift up communities of color at the inaugural Chaffey College " Black and Brown Minds & Mattering Conference ."
  • "Colleges across the nation saw dramatic decreases in enrollment among students of color during the pandemic," said Chaffey College Superintendent/President Henry Shannon.
  • Shannon and Francisco C. Rodriguez , chancellor for the Los Angeles Community College District, served as morning keynote speakers for the conference.

Animated, Interactive Packaging - Platform Launches

Retrieved on: 
Monday, August 15, 2022

MELBOURNE, Australia, Aug. 15, 2022 /PRNewswire/ -- A ground-breaking technology that transforms regular product packaging into interactive digitally enabled packaging launched today, opening the doors for brands to engage consumers via their products.

Key Points: 
  • The platform, called Displai, uses augmented reality and smartphone technology to activate a hyper-realistic experience, where product packaging seemingly comes to life right in front of consumers' eyes.
  • Consumers scan product packaging with their smartphone, activating an augmented reality overlay, which can present information, animate packaging, add clickable links, holograms, and more.
  • According to Dave Chaffey, from Displai, the ground-breaking platform transforms existing products into digital touchpoints, which offers product marketers and packaging specialists an exciting new way to engage consumers.
  • Displai is currently accepting applications from packaging companies, product manufacturers, and marketing agencies working in the packaging space.

Storytelling Drinks Labels Capture Millennials Market

Retrieved on: 
Tuesday, June 21, 2022

MELBOURNE, Australia, June 21, 2022 /PRNewswire/ -- A clever way for consumers to discover the story behind their favourite drinks will soon be a feature on whiskey, gin, and vodka, with the popular concept expanding beyond the beer industry.

Key Points: 
  • SWIGR, a new-generation smartphone App, enables consumers to scan labels with their phones to discover the stories behind the product.
  • The concept is purpose-built to appeal to a new generation of consumers, with a cleverly crafted solution that harnesses new technology and social storytelling.
  • "It's a compelling drawcard for millennials the under forties, who are socially connected, and always on their phones.
  • "We see this as a new opportunity for drinks makers to really connect with their audience, and we're looking forward to seeing how the spirits market develops."

Spirits Brands Storytelling with Augmented Reality

Retrieved on: 
Thursday, June 2, 2022

MELBOURNE, June 2, 2022 /PRNewswire/ -- Swigr, an augmented reality platform for the beverage industry, today announced that producers of spirits could now add virtual content to their products, following the successful launch to beer products in November 2021.

Key Points: 
  • Smartphone users scan products to activate the content, which is brought to life with stunning augmented reality, virtually animating via the product label.
  • "Augmented Reality is a fantastic way to connect with customers," says co-founder Dave Chaffey.
  • "We've had great success in the beer industry, and I think there's even more value for brands, and for consumers of spirits," said Chaffey.
  • The Swigr platform is accessible to all brands as it simplifies new technology, enabling augmented reality experiences from their products with ease.