Drift

Armis Appoints Bart Hammond to Chief Customer Officer

Retrieved on: 
Tuesday, January 30, 2024

Armis , the asset intelligence cybersecurity company, today announced the appointment of Bart Hammond to Chief Customer Officer (CCO).

Key Points: 
  • Armis , the asset intelligence cybersecurity company, today announced the appointment of Bart Hammond to Chief Customer Officer (CCO).
  • As CCO, Hammond will be responsible for leading Armis’ Customer Success team, managing Armis customers’ experience and retention.
  • “Bart will be critical in evolving our customer journey, ensuring every touchpoint delivers value for customers.
  • Most recently, Hammond served as CCO at Drift, where he led efforts to operationally and organizationally scale all customer functions.

Drift Defines Future of Conversational Marketing with New AI-Powered Innovations

Retrieved on: 
Tuesday, October 3, 2023

BOSTON, Oct. 3, 2023 /PRNewswire/ -- Drift, the buyer experience and Conversational AI company, today announced an evolution of its buyer engagement platform, introducing three new products – Drift Engage, Site Concierge and Bionic Chatbots. These additions are a result of the company's continued innovation and investment in artificial intelligence (AI) and signals a new future for B2B marketing; a future where brands can deliver curated, personalized experiences to every unique buyer in real-time.

Key Points: 
  • Brands need to anticipate buyer needs and then deliver easy, personalized experiences to build trust and enduring relationships," said Matt Tippets, SVP of Product at Drift.
  • "Drift is disrupting the category they created and now, they're helping transform the future of marketing with artificial intelligence," said Matt Mullin, Sr. Director of Global Marketing Operations and Campaign Strategy at Tenable.
  • This gives website visitors the personalized, always-on omnichannel experiences they expect, which in turn, generates quality pipeline for marketing teams.
  • Drift will deliver a virtual keynote at 1 p.m. ET/10 a.m. PT today to elaborate on the company's vision for the future and to demo the product announced, and the benefits for current and prospective Drift customers.

Drift Introduces Drift Engage to Help Businesses Capitalize on Anonymous Website Traffic

Retrieved on: 
Tuesday, October 3, 2023

BOSTON, Oct. 3, 2023 /PRNewswire/ -- Drift, the buyer experience and Conversational AI company, today announced Drift Engage, a first-to-market product powered by Lift AI, that uses machine learning to score visitors' real-time site behavior, even for visitors who are 100% anonymous. This collaboration with Lift AI delivers on a strategic partnership to enhance customers' experiences, and reinforces Drift's commitment to delivering cutting-edge AI-driven results.

Key Points: 
  • With 98% of website traffic labeled as anonymous , companies struggle to generate pipeline from all of their website visitors, even after making significant investments to drive traffic to the site.
  • ID Reveal tools help, but they can't identify all traffic, especially in a remote-working world.
  • "Drift Engage is perfect for businesses that invest in bringing traffic to their site, but lack the visibility to convert visitors into leads.
  • Customers already using Drift Engage see 3x more ROI, 10.6x more pipeline and 2.1x more opportunities than the median Drift customer.

The Solana Foundation Introduces New Speakers for Breakpoint 2023, including Cindy Leow, Shahar Madar, Tarun Chitra, Ryan Selkis, and More

Retrieved on: 
Thursday, August 31, 2023

NEW YORK, Aug. 31, 2023 /PRNewswire/ -- The Solana Foundation, a non-profit foundation dedicated to the decentralization, adoption, and security of the Solana network, has announced further details of the speaker lineup for Solana Breakpoint 2023, with a list including industry leaders such as Cindy Leow, Co-founder, Drift; Peter Robert Moore COO, EA Games; Shahar Madar, Head of Security, Fireblocks; Tarun Chitra, CEO, Gauntlet Network; Joshua Archer, Senior Climate Campaigner, Greenpeace; Ryan Selkis, CEO, Messari; and Jules Urbach, CEO and Founder, The Render Network.

Key Points: 
  • The Breakpoint conference will take place from October 30 – November 3, 2023 at the Solana Campus in Amsterdam, located approximately 15 minutes from the city center.
  • Over the five-day event, keynotes, group panel discussions, workshops, art installations, and project showcases will address the most pressing issues in the crypto economy.
  • This latest addition to the speaker lineup includes impressive speakers from leading projects, large enterprises, and public bodies, serving as evidence of the momentum of this event.
  • To attend Breakpoint, tickets can be purchased here ; tickets include full access to the Solana campus, talks, official events, and more.

Drift Appoints Tim Redfern as Chief Financial Officer

Retrieved on: 
Tuesday, May 23, 2023

BOSTON, May 23, 2023 /PRNewswire/ -- Drift, the Conversation Cloud company, today announced Tim Redfern has joined its executive team as Chief Financial Officer (CFO). Throughout his nearly 25 years in financial operations, Redfern has accumulated significant experience leveraging finance to drive business improvement, decision support, performance management and growth. At Drift, he will apply this skill set to lead the team responsible for global finance, IT and business systems, reporting, internal controls, operations and pricing.

Key Points: 
  • Redfern to Oversee Business Systems, Strategic Planning and Management of Financial Operations
    BOSTON, May 23, 2023 /PRNewswire/ -- Drift , the Conversation Cloud company, today announced Tim Redfern has joined its executive team as Chief Financial Officer (CFO).
  • Throughout his nearly 25 years in financial operations, Redfern has accumulated significant experience leveraging finance to drive business improvement, decision support, performance management and growth.
  • At Drift, he will apply this skill set to lead the team responsible for global finance, IT and business systems, reporting, internal controls, operations and pricing.
  • "Drift has been at the forefront of technology innovation from its inception, and it's an incredible opportunity to join this team at a time when AI is becoming a key consideration across industries," said Redfern.

Drift Appoints Diana Brunelle as Chief People Officer

Retrieved on: 
Tuesday, May 9, 2023

BOSTON, May 9, 2023 /PRNewswire/ -- Drift, the Conversation Cloud company, today announced the appointment of Diana Brunelle to its executive leadership team as Chief People Officer (CPO). Brunelle brings more than 25 years of experience in human resources (HR) across multiple industries to her new role, where she will lead global talent acquisition, people operations, employee engagement and talent development.

Key Points: 
  • BOSTON, May 9, 2023 /PRNewswire/ -- Drift , the Conversation Cloud company, today announced the appointment of Diana Brunelle to its executive leadership team as Chief People Officer (CPO).
  • "It is a unique opportunity to join and help lead a company that created the market and category in which it operates," said Brunelle.
  • "It was evident from my first conversations with Drift that there is an incredibly strong team in place with a culture grounded in unwavering leadership principles.
  • Brunelle joins Drift after four years at Avid Technology, where she led the human resources department as Chief Human Resources Officer (CHRO).

Drift Appoints David Voll as Senior Vice President of Strategy

Retrieved on: 
Tuesday, April 4, 2023

BOSTON, April 4, 2023 /PRNewswire/ -- Drift, the Conversation Cloud company, today announced the appointment of David Voll to its executive leadership team as Senior Vice President (SVP) of Strategy. Voll has already been working with Drift for more than a year as a strategic advisor and key player in the development of the company's strategic growth initiatives (SGIs) and annual operating plan. Moving forward as SVP of Strategy, Voll will partner with the rest of Drift's executive team to define and execute business strategy, including company targets, SGI focus areas, operational infrastructure and delivering its near and long term goals.

Key Points: 
  • Voll Joins Drift from Vista Equity Partners; Leads Creation and Execution of Strategic Growth Initiatives to Further Accelerate Company Growth
    BOSTON, April 4, 2023 /PRNewswire/ -- Drift , the Conversation Cloud company, today announced the appointment of David Voll to its executive leadership team as Senior Vice President (SVP) of Strategy.
  • Moving forward as SVP of Strategy, Voll will partner with the rest of Drift's executive team to define and execute business strategy, including company targets, SGI focus areas, operational infrastructure and delivering its near and long term goals.
  • "I've long admired Drift as a remarkable category creator and for their ability to innovate at an unparalleled pace," said Voll.
  • "David comes to Drift with several years of advisory experience under his belt, and a track record of propelling growth-stage companies to the next level," said Scott Ernst, CEO of Drift.

Drift Expands into Financial Services and Manufacturing Verticals, Delivering 12x ROI for 250+ Leading Organizations

Retrieved on: 
Wednesday, March 15, 2023

BOSTON, March 15, 2023 /PRNewswire/ -- Drift, the Conversation Cloud Company, today announced significant momentum in the financial services and manufacturing verticals, delivering an average of 12x return on investment (ROI) for customers. Drift is proud to service businesses like Cornerstone Building Brands, Mirion Technologies, Hines and Apex Group, among more than 250 others in manufacturing and financial services.

Key Points: 
  • BOSTON, March 15, 2023 /PRNewswire/ -- Drift , the Conversation Cloud Company, today announced significant momentum in the financial services and manufacturing verticals, delivering an average of 12x return on investment (ROI) for customers.
  • Drift is proud to service businesses like Cornerstone Building Brands, Mirion Technologies, Hines and Apex Group, among more than 250 others in manufacturing and financial services.
  • Financial services organizations are struggling to provide their customers with the same convenient experiences they get in retail banking—a problem that's been further exacerbated by rising competition from fintech, private equity, and other financial services organizations.
  • Drift's expansion into manufacturing and financial services opens the door for businesses to host conversations that increase revenue and lower cost.

Drift Introduces GPT Integration, Advancing AI for B2B Marketers and Sellers

Retrieved on: 
Wednesday, March 1, 2023

BOSTON , March 1, 2023 /PRNewswire/ -- Drift, the Conversation Cloud company, today announced a generative pretrained transformer (GPT) integration using OpenAI's API, available exclusively to select Drift customers. The initial integration provides artificial intelligence (AI) suggested replies in live chat, allowing sales representatives (reps) to immediately respond to complex customer questions without ever having to leave the conversation.

Key Points: 
  • The AI will suggest a reply for the sales rep to use based on their company's website content and marketing materials, the context of that specific conversation and GPT.
  • Gaps in education and training were cited as the top barrier to AI adoption by 63% of marketers and sales reps polled in Drift's recent 2022 State of Marketing and Sales AI Report .
  • While B2B sales and marketing professionals are excited by the possibilities of GPT implementations, many are hesitant about potential risks.
  • To learn more about the new Drift GPT features or to join the waitlist, click here .

DRIFT APPOINTS MATT TIPPETS AS SENIOR VICE PRESIDENT OF PRODUCT

Retrieved on: 
Tuesday, January 24, 2023

BOSTON, Jan. 24, 2023 /PRNewswire/ -- Drift, the Conversation Cloud company, today announced that Matt Tippets joined the company as senior vice president (SVP), product, effective Jan.17, 2023. A veteran of Salesforce and customer relationship management platform Total Expert, Tippets will be responsible for leading Drift's product strategy, management, design and research functions.

Key Points: 
  • BOSTON, Jan. 24, 2023 /PRNewswire/ -- Drift , the Conversation Cloud company, today announced that Matt Tippets joined the company as senior vice president (SVP), product, effective Jan.17, 2023.
  • A veteran of Salesforce and customer relationship management platform Total Expert, Tippets will be responsible for leading Drift's product strategy, management, design and research functions.
  • Prior to joining Drift, Tippets was the chief product officer for Total Expert, a CRM and marketing automation platform for financial institutions, where he oversaw product management, product marketing, product operations , strategy and UX.
  • In his role at Drift, Tippets will expand Drift's product portfolio with consistent delivery of engaging, conversation-driven digital experiences for customers.