Event marketing

Captello Launches GOALS Solution for Teams and Audiences at Events

Retrieved on: 
Thursday, February 2, 2023
Icebreaker (facilitation), Lie, Mevalonate pathway, Communication, Two truths doctrine, CRM, Comprehensive, Daily progress report, Event marketing, Risk management, Entertainment, Online shopping, Cryptocurrency, DALLAS

DALLAS, Feb. 2, 2023 /PRNewswire-PRWeb/ -- Captello, the event industry's most comprehensive Event Software Platform, announces the launch of its new GOALS solution, developed to tie multiple event activations into a system of goals and objectives meant to award audiences and participants who reach or exceed engagement milestones set by event organizers.

Key Points: 
  • Captello, the event industry's most comprehensive Event Software Platform, announces the launch of its new GOALS solution, developed to tie multiple event activations into a system of goals and objectives meant to award audiences and participants who reach or exceed engagement milestones set by event organizers.
  • DALLAS, Feb. 2, 2023 /PRNewswire-PRWeb/ -- Captello, the event industry's most comprehensive Event Software Platform, announces the launch of its new GOALS solution, developed to tie multiple event activations into a system of goals and objectives meant to award audiences and participants who reach or exceed engagement milestones set by event organizers.
  • Using Captello's GOALS and REWARDS platform, participants are rewarded points for every interaction they make using Engagem.
  • GOALS and Event Activations with Rewards are available now from Captello, making it easier than ever to create immersive event experiences that encourage deeper attendee engagement and provide new sponsorship opportunities.

ARHT To Beam Live Holograms Of Notable Film Personalities At Several International Film Festivals

Retrieved on: 
Wednesday, June 8, 2022
Program, HKIFF, Capture, Film festival, ART, Partnership, Travel, Transmission, Hong Kong International Film Festival, GLOBE, Technology, Event marketing, Industry, Efficiency, Virtual Global University, Display, Film

TORONTO, June 08, 2022 (GLOBE NEWSWIRE) -- ARHT Media Inc. (ARHT Mediaor ARHT or the Company) [TSXV:ART], the global leader in the development, production and distribution of high-quality and low-latency hologram and digital content, announced today that it will be working with the Hong Kong International Film Festival (HKIFF) to beam notable film personalities to several international film festivals.

Key Points: 
  • TORONTO, June 08, 2022 (GLOBE NEWSWIRE) -- ARHT Media Inc. (ARHT Mediaor ARHT or the Company) [TSXV:ART], the global leader in the development, production and distribution of high-quality and low-latency hologram and digital content, announced today that it will be working with the Hong Kong International Film Festival (HKIFF) to beam notable film personalities to several international film festivals.
  • HKIFF will be utilizing ARHTs HoloPresencetechnology to beam leading producers, directors, and actors active in Hong Kongs film industry to screenings, featuring Hong Kong cinema.
  • This is a perfect partnership to leverage our HoloPresencetechnology and global delivery capabilities offering the most lifelike live holograms capable of real-time interaction.
  • HKIFF is one of the oldest film festivals in Asia and its great to see them embrace our innovative technology to expand Hong Kong cinema into more international markets.

LIV GOLF INVESTMENTS APPOINTS FORMER VIACOM EXECUTIVE KERRY TAYLOR AS CHIEF MARKETING OFFICER

Retrieved on: 
Wednesday, February 16, 2022
Health, BET, Bratch, Head, Paramount Network, FA, PALM, NEW, PIF, The Football Association, Leadership, MTV, Executive, Business analytics, Acquisition, Comedy Central, Antrobus, Growth, Research, CBS International Business School, Association, Golf, Digital, Viacom, Communication, Event marketing, Management

WEST PALM BEACH, Fla.and NEW YORK, Feb. 16, 2022 /PRNewswire/ -- LIV Golf Investments today announced the appointment of Kerry Taylor as Chief Marketing Officer, the latest addition to the high-profile C-Suite.

Key Points: 
  • WEST PALM BEACH, Fla.and NEW YORK, Feb. 16, 2022 /PRNewswire/ -- LIV Golf Investments today announced the appointment of Kerry Taylor as Chief Marketing Officer, the latest addition to the high-profile C-Suite.
  • Taylor joins LIV Golf Investments after serving as the Executive Vice President of entertainment brands for Viacom CBS International.
  • Taylor will report into Chief Commercial Officer, Sean Bratches and Antrobus will report into Taylor.
  • PIF, one of the world's largest sovereign wealth funds with a diverse international investment portfolio, is the majority shareholder in LIV Golf Investments.

Global Leaders Cvent and Encore Announce Strategic Partnership to Offer Unique End-to-End Virtual and Hybrid Events Solution

Retrieved on: 
Tuesday, June 15, 2021
Cloud applications, Marketing, Cvent, Television networks, Articles, Starz Encore, Encore, Event marketing

Together, Cvent and Encore provide customers an end-to-end virtual and hybrid event solution.

Key Points: 
  • Together, Cvent and Encore provide customers an end-to-end virtual and hybrid event solution.
  • The strategic partnership provides Encore customers direct access to Cvents all-in-one event marketing and management platform to power virtual and hybrid events.
  • Through the partnership, Cvent customers can leverage thousands of Encore team members around the world who specialize in event strategy, creative design, and virtual and hybrid event production.
  • Customers will have peace of mind knowing that Encore consistently delivers against robust global quality standards to deliver successful events.

The Trade Group Launches New Website, Highlights Solutions

Retrieved on: 
Friday, June 11, 2021
Communication design, eSports, Video game culture, Exhibit design, Creative technology, Event marketing, Articles, Communication, Human activities

If you are not familiar with The Trade Group, this statement embodies its Bottom Line: "If you can capture an eye, you can open a mind."

Key Points: 
  • If you are not familiar with The Trade Group, this statement embodies its Bottom Line: "If you can capture an eye, you can open a mind."
  • "We are eager to launch the new Trade Group website and invite everyone to learn more about what we do our solutions span the vast and creative exhibit and events industry," says Malcolm Gilvar, Chief Revenue Officer, The Trade Group.
  • The Trade Group is an award-winning, full-service event marketing and creative design firm, specializing in trade shows, esports events and activations, corporate events, brand activations, corporate interiors, retail merchandising, commercial graphics and experiential solutions.
  • Clients rely on The Trade Group for: event ideation, creation and production; esports expertise; exhibit design and fabrication; graphic design and production; strategic marketing solutions; technology integration and more.

Marketing Maven Receives Multiple Top 10 PR and Top 10 SEO Marketing Firm Rankings

Retrieved on: 
Tuesday, May 11, 2021
Marketing, Articles, Business, Business process, Marketing communications, Event marketing, Public relations

"We hope that it will encourage companies to strongly consider Marketing Maven when seeking marketing and communications expertise.

Key Points: 
  • "We hope that it will encourage companies to strongly consider Marketing Maven when seeking marketing and communications expertise.
  • "\nManifest regularly ranks the top business service providers in the marketing, design, development and IT industries.\nO\'Dwyer\'s, The Inside News of PR & Marketing Communications, annually ranks the leading PR firms in major U.S. cities.\nWith offices in Los Angeles and New York, Marketing Maven is a full-service marketing and communications agency.
  • With origins in direct response public relations, Marketing Maven has developed into a premier voice in brand strategy, social media, innovative media relations, event marketing, tradeshow support, Hispanic marketing and search engine optimization.
  • Marketing Maven leads the industry in utilizing advanced metrics to measure their clients\' marketing reach and providing competitive analysis unparalleled in the industry.

The Trade Group Places in Exhibitor Magazine's Find It Top 40 Competition

Retrieved on: 
Monday, April 19, 2021
eSports, Video game culture, Event marketing

The 40 firms who earned the highest scores were announced during a virtual awards ceremony on April 8, hosted on Exhibitor\'s Facebook page.\n"We are honored once again to be named in Exhibitor\'s Find It Top 40," says Chris Stone, CEO, The Trade Group.

Key Points: 
  • The 40 firms who earned the highest scores were announced during a virtual awards ceremony on April 8, hosted on Exhibitor\'s Facebook page.\n"We are honored once again to be named in Exhibitor\'s Find It Top 40," says Chris Stone, CEO, The Trade Group.
  • "\n"The competition for a spot on the 2021 Find It Top 40 list was extremely competitive, especially given the challenges exhibit houses faced over the course of the past year," says Travis Stanton, editor of Exhibitor magazine.
  • "\nThe Trade Group is an award-winning, full-service event marketing and creative design firm, specializing in trade shows, esports events and activations, corporate events, brand activations, corporate interiors, retail merchandising, commercial graphics and experiential solutions.
  • Clients rely on The Trade Group for: event ideation, creation and production; esports expertise; exhibit design and fabrication; graphic design and production; strategic marketing solutions; technology integration and more.\n'

Marketing Maven Named A Top B2B Public Relations and Event Management Firm For the Second Consecutive Year in the Clutch Report

Retrieved on: 
Thursday, March 11, 2021
Marketing, Influencer marketing, Marketing communications, Reputation management, Event marketing

Clutch's report names the top-performing agencies in the following categories: B2B, corporate communications, crisis communications, event management, influencer marketing and online reputation management.

Key Points: 
  • Clutch's report names the top-performing agencies in the following categories: B2B, corporate communications, crisis communications, event management, influencer marketing and online reputation management.
  • In addition to B2B PR and event management, in 2020 Marketing Maven was cited in marketing communications and online reputation management.
  • "We are thrilled to have been acknowledged in these top specialty areas in the Clutch report," said Lindsey Carnett , CEO and President of Marketing Maven.
  • With origins in direct response public relations, Marketing Maven has developed into a premier voice in brand strategy, social media, innovative media relations, event marketing, tradeshow support, Hispanic marketing and search engine optimization.

Cvent Event Technology Helps Organize Pfizer COVID-19 Vaccine Distribution

Retrieved on: 
Monday, February 1, 2021
Cloud applications, Cvent, Event management, Event marketing, Computing, Technology, Economy

Onsite, the URMC team will use Cvent OnArrival for check-in, relying on touchless technology to safely accommodate individuals.

Key Points: 
  • Onsite, the URMC team will use Cvent OnArrival for check-in, relying on touchless technology to safely accommodate individuals.
  • Cvent is a leading meetings, events, and hospitality technology provider with nearly 4,000 employees, 30,000 customers, and 300,000 users worldwide.
  • The comprehensive Cvent event marketing and management platform offers software solutions to event organizers and marketers for online event registration, venue selection, event marketing and management, virtual and onsite solutions, and attendee engagement.
  • Cvent solutions optimize the entire event management value chain and have enabled clients around the world to manage millions of meetings and events.

Consumer Experiential Marketing's 10-Year Growth Streak to End in 2020, as Event Marketing & Sponsorship Revenues to Plunge 15.2%; But Long-Term Trends Favor B2C Events

Retrieved on: 
Tuesday, July 21, 2020
Event marketing, Engagement marketing

Accordingly, consumer experiential marketing is projected to rebound in 2021 with 6.1% growth worldwide, according to PQ Media's Global Experiential Marketing Forecast 2020 .

Key Points: 
  • Accordingly, consumer experiential marketing is projected to rebound in 2021 with 6.1% growth worldwide, according to PQ Media's Global Experiential Marketing Forecast 2020 .
  • Global experiential marketing growth outpaced that of overall advertising and marketing industry, as well as nominal GDP by 1-3 percentage points throughout the 2014-19 period.
  • Consumer event sponsorships was the larger of the two major channels at $44.66 billion, while live consumer event marketing grew faster, up 7.1%.
  • US experiential marketing revenues grew 6.8% to $40.37 billion in 2019, according to the Global Experiential Marketing Forecast 2020 .