PEPSI MAX® ANNOUNCES B.I.G COLLABORATION TO CELEBRATE THE 50TH ANNIVERSARY OF HIP HOP AND THE LEGACY OF THE NOTORIOUS B.I.G
LONDON, July 31, 2023 /PRNewswire/ -- This year, the world will celebrate the 50th Anniversary of Hip Hop - the music genre and cultural movement that changed the world. To celebrate this milestone and pay tribute to Hip Hop's everlasting cultural impact, Pepsi MAX® is announcing a partnership and international campaign that honours and amplifies the legacy of one of the genre's most iconic artists: The Notorious B.I.G.
- LONDON, July 31, 2023 /PRNewswire/ -- This year, the world will celebrate the 50th Anniversary of Hip Hop - the music genre and cultural movement that changed the world.
- estate and family members to elevate Biggie's legacy by bringing a new generation of fans innovative and exciting new experiences.
- "As we celebrate the 50th Anniversary of Hip Hop and its cultural impact on our world, we're excited to honor Christopher's legacy and continue bringing his music to a new generation of fans.
- Stay tuned to @PepsiGlobal's Instagram and Facebook channels to be the first to hear the latest news on this exciting collaboration.