Culturelle® Probiotics Seeks to Bridge Healthcare Inequities for Women
NEW YORK, Sept. 27, 2023 /PRNewswire/ -- Culturelle® Probiotics, a global leader in the probiotics industry, will use National Women's Health Day (Sept. 27) to launch Close the Gap, an initiative aimed at addressing gender inequities in healthcare. The multi-year campaign will focus on addressing women's healthcare barriers through raising awareness, improving health literacy, advocating for policy changes, and building advocacy within the medical community.
- Grounded in the principles of advocacy and education, the campaign's initial phase seeks to 'close the gap' by enlisting healthcare providers to drive meaningful change and equip women with greater knowledge and skills to navigate the healthcare system.
- That's why we're committing to advocating for women in their specific health needs", noted Brittany Allen-Ambrose, Culturelle® Probiotics Brand Manager.
- Culturelle® Probiotics recognizes that one step to helping women better advocate for their health, is the building of trust with their healthcare providers.
- This effort will be followed by a campaign to enlist physicians to help dismantle healthcare barriers for the women they serve.