HANNA ANDERSSON UNVEILS EXCLUSIVE NEW COLLECTION, HANNASOFT™
PORTLAND, Ore., March 6, 2024 /PRNewswire/ -- Hanna Andersson , the leading premium children and baby apparel brand introduces HannaSoft™, a new exclusive fabric made with TENCEL™ Lyocell. Launching today on HannaAndersson.com, the collection is designed for Hanna's youngest wearers in a buttery soft material with thoughtful features all new parents need. The new collection marks the first time ever that the iconic PJ brand has introduced a new core fabric in the category.
- PORTLAND, Ore., March 6, 2024 /PRNewswire/ -- Hanna Andersson , the leading premium children and baby apparel brand introduces HannaSoft™, a new exclusive fabric made with TENCEL™ Lyocell.
- The new collection marks the first time ever that the iconic PJ brand has introduced a new core fabric in the category.
- HannaSoft™ complements the iconic Hanna Andersson assortment and offers a breathable, lightweight material perfect for hot sleepers or warmer climates.
- Hanna Andersson plans to expand the assortment of HannaSoft™ offerings to include additional kids and adult products later in the year.