Intelligence Node Study: Majority of U.S. Consumers Plan to Shop Online This Holiday Season
The COVID-19 pandemic and the subsequent growth of eCommerce will substantially impact how consumers shop this holiday season, according to new research from retail price intelligence platform Intelligence Node .
- The COVID-19 pandemic and the subsequent growth of eCommerce will substantially impact how consumers shop this holiday season, according to new research from retail price intelligence platform Intelligence Node .
- The study, which polled more than 1,000 consumers across the U.S., underscores that despite the economic downturn, consumers are excited for the holiday season.
- According to the research, 83% of respondents plan to opt for online shopping and/or curb-side pick-up.
- Permanent shifts in consumer behavior driven by the pandemic mean that consumers will be more cognizant than ever of price this holiday season, said Sanjeev Sularia, CEO, Intelligence Node.