Sparkling Ice® Refreshes Market Position with First Chief Growth Officer Rich DePencier
In this new position, DePencier leads the company's largest-ever investment in marketing and innovation around Sparkling Ice with bold creative campaigns, flavorful new product launches, unique brand collaborations and partnerships, and new channel expansion.
- In this new position, DePencier leads the company's largest-ever investment in marketing and innovation around Sparkling Ice with bold creative campaigns, flavorful new product launches, unique brand collaborations and partnerships, and new channel expansion.
- DePencier's sweet spot is building highly motivated brand teams to accelerate share growth across channels, cultures, and countries around the globe.
- "We're excited to put a stake in the ground and bring the beloved Sparkling Ice brand to life in fresh ways that will delight millions of our loyal fans," said Rich DePencier, Chief Growth Officer at Talking Rain Beverage Company.
- I'm grateful to have Rich DePencier join our organization as we proactively and aggressively look to expand our position as the number one sparkling water brand in the U.S., transforming Sparkling Ice into a lifestyle icon," said Ken Sylvia, Chief Executive Officer at Talking Rain Beverage Company.