Bunjang Reveals New K-pop Merchandise Trend, with 'ZeroBaseOne' Coming in First
View the full release here: https://www.businesswire.com/news/home/20240213379807/en/
- View the full release here: https://www.businesswire.com/news/home/20240213379807/en/
Bunjang reveals the result of rookie idol trend 2023 (Graphic: Bungaejangter Inc.)
K-pop merchandise holds the second-highest transaction volume on Bunjang, after the fashion category. - In 2023, the total amount of the K-pop merchandise category traded on Bunjang exceeded KRW 70B (USD 52M), up roughly 20% from the previous year.
- From ZeroBaseOne's debut until the end of last year, the transaction amount for related K-pop merchandise exceeded KRW 1.3B (USD 971K).
- Bunjang provides a global service that allows people to purchase K-pop merchandise quickly and conveniently, even in foreign countries.