"We certainly spend plenty of time at Schleich thinking about animals and fantasy characters. But you might be surprised by how much of our time goes to thinking about storytelling and imagination, the true cornerstones of our brand," said Kelli Masilun, Director of Marketing, North America at Schleich USA. "But since our office is full of grownups, we often find ourselves in need of the type of storyful inspiration that can only come from our world's greatest storytellers--kids themselves."
- Schleich believes that storytelling sparks imagination and play, which help prepare kids to change the world.
- "We certainly spend plenty of time at Schleich thinking about animals and fantasy characters.
- Founded more than 80 years ago by Friedrich Schleich in Schwbisch Gmnd, Schleich is one of Germany's largest toy manufacturers and a leading international provider of figurines.
- As a global player with Swabian roots, Schleich currently generates more than half of its sales outside its core market in Germany.