FAO Schwarz

Global Toy Leader Schleich Launches US Search for a Child Chief Storytelling Officer

Wednesday, September 15, 2021 - 4:20pm

"We certainly spend plenty of time at Schleich thinking about animals and fantasy characters. But you might be surprised by how much of our time goes to thinking about storytelling and imagination, the true cornerstones of our brand," said Kelli Masilun, Director of Marketing, North America at Schleich USA. "But since our office is full of grownups, we often find ourselves in need of the type of storyful inspiration that can only come from our world's greatest storytellers--kids themselves."

Key Points: 
  • Schleich believes that storytelling sparks imagination and play, which help prepare kids to change the world.
  • "We certainly spend plenty of time at Schleich thinking about animals and fantasy characters.
  • Founded more than 80 years ago by Friedrich Schleich in Schwbisch Gmnd, Schleich is one of Germany's largest toy manufacturers and a leading international provider of figurines.
  • As a global player with Swabian roots, Schleich currently generates more than half of its sales outside its core market in Germany.

Lunchables, The Toy You Can Build and Eat, Takes Over FAO Schwarz With Larger-Than-Life Builds

Wednesday, September 1, 2021 - 2:43pm
Key Points: 
  • View the full release here: https://www.businesswire.com/news/home/20210901005660/en/
    Families visiting FAO Schwarz in New York City can experience Lunchables like never before.
  • (Photo: Business Wire)
    For years, kids have been dreaming, building and creating with Lunchables, said Rachel Drof, marketing director at Kraft Heinz.
  • During September, just in time for back-to-school season, families visiting New York Citys historic FAO Schwarz store can experience Lunchables like never before.
  • The FAO Schwarz toy store takeover is the first action Lunchables is taking to meet the changing needs of parents by encouraging kids to stack, build and eat their own way.

Top Toy Ready: Target Announces Most Exclusives Ever and Disney Expansion Ahead of Holiday Season

Monday, August 23, 2021 - 12:00pm

MINNEAPOLIS, Aug. 23, 2021 /PRNewswire/ -- Target Corporation (NYSE: TGT )today announces the return of Bullseye's Top Toys list this holiday season, along with plans to expand to over 160 Disney storeat Target locations across the country.

Key Points: 
  • MINNEAPOLIS, Aug. 23, 2021 /PRNewswire/ -- Target Corporation (NYSE: TGT )today announces the return of Bullseye's Top Toys list this holiday season, along with plans to expand to over 160 Disney storeat Target locations across the country.
  • With more exclusives and only-at-Target experiences in stores and online, Target is positioned to inspire children of all ages all season long.
  • Plus, Target continues to grow its dedicated online Disney experience for fans seeking toys and games from the hottest properties.
  • Guests will find incredible value and ease when shopping Target's toy selection this holiday season, with Top Toys starting at $19.99.

tonies Teaches New Lessons Through The Magic Of Audio And The Sesame Street Friends

Thursday, August 19, 2021 - 2:00pm

For families new to tonies, it's the original screen-free audio entertainment system developed especially for young children.

Key Points: 
  • For families new to tonies, it's the original screen-free audio entertainment system developed especially for young children.
  • "With more songs to be sung and more wonders to be explored, tonies takes kids on an audio adventure with their favorite Sesame Street friends."
  • "Working with Sesame Workshop, the nonprofit educational organization behind Sesame Street, is an absolute dream come true for all of us at tonies," said Christoph Frehsee, tonies USA President.
  • Sesame Workshop is the nonprofit educational organization behind Sesame Street, the pioneering television show that has been reaching and teaching children since 1969.

Urbn Leaf CEO Ed Schmults Bolsters Leadership Team Focusing on Creating Unmatched Experience in Cannabis Retail

Thursday, August 12, 2021 - 1:00am

SAN DIEGO, Aug. 11, 2021 /PRNewswire/ -- Urbn Leaf, California's premier cannabis retailer led by CEO Ed Schmults, announces a bolstered leadership team accelerating the underlying business, sharpening consumer experiences, and positioning the company for future growth.

Key Points: 
  • SAN DIEGO, Aug. 11, 2021 /PRNewswire/ -- Urbn Leaf, California's premier cannabis retailer led by CEO Ed Schmults, announces a bolstered leadership team accelerating the underlying business, sharpening consumer experiences, and positioning the company for future growth.
  • Most recently, Schmults was CEO of Calyx Peak Companies CPC, investing in and operating cannabis assets.
  • "Ed brings the operational depth needed to build the foundation we've been laying as pioneers in the cannabis marketplace," said Will Senn, Urbn Leaf founder.
  • "Our goal is to set a new industry standard for cannabis retail; Ed has the necessary skills to make that happen."

Beloved Actor And Personality LeVar Burton Gets Tonie-fied This Fall

Tuesday, July 27, 2021 - 1:00pm

PALO ALTO, Calif., July 27, 2021 /PRNewswire/ --This Fall, beloved actor, director, producer and author LeVar Burton (Reading Rainbow, Star Trek and Jeopardy!)

Key Points: 
  • PALO ALTO, Calif., July 27, 2021 /PRNewswire/ --This Fall, beloved actor, director, producer and author LeVar Burton (Reading Rainbow, Star Trek and Jeopardy!)
  • LeVar Burton's award-winning children's book, The Rhino Who Swallowed a Storm , will get the full tonies treatment, including audio recorded by Burton himself!
  • The special LeVar Burton "Rhino" Bundle will include a gray Toniebox and a LeVar Burton Tonie, retailing for $99.99.
  • LeVar currently hosts his own podcast, 'LeVar Burton Reads'now in Season 9, sharing the best short fiction and handpicked by the best voice in podcasting.

FAO Schwarz Announces Partnership With Prénatal Retail Group To Open First-Ever Flagship Store In Italy

Thursday, March 18, 2021 - 1:00pm

The FAO Schwarz store will occupy over 6,000 square feet of space and feature the full FAO Schwarz collection of toys and one-of-a-kind experiences.

Key Points: 
  • The FAO Schwarz store will occupy over 6,000 square feet of space and feature the full FAO Schwarz collection of toys and one-of-a-kind experiences.
  • Thenew location,set to open Q4 2021, will be inspired by the New York FAO Schwarz flagship store at 30 Rockefeller Plaza with its unique brand of theater and experiential retail.
  • "We couldn't be more pleased to partner with Prnatal Retail Group to introduce the FAO Schwarz brand into Italy.
  • "Our partnership with ThreeSixty Group further cements Prnatal Retail Group's leadership and agility in the European retail toy market.

Premier Gaming Table Company Elevate Customs Produces Exclusive Line for FAO Schwarz

Wednesday, January 6, 2021 - 2:15pm

Canoga Park, Calif., Jan. 6, 2021 /PRNewswire/ -- Iconic and cherished toy brand FAO Schwarz has introduced a custom line of luxury gaming tables incorporating the brand's iconic imagery and artwork with California-based Elevate Customs.

Key Points: 
  • Canoga Park, Calif., Jan. 6, 2021 /PRNewswire/ -- Iconic and cherished toy brand FAO Schwarz has introduced a custom line of luxury gaming tables incorporating the brand's iconic imagery and artwork with California-based Elevate Customs.
  • Known for their dedication to combining matchless style with master craftsmanship, Elevate Customs has delivered a line of regulation-sized tables inspired by the legendary toy company designed to appeal to everyone's sense of fun.
  • Based in California, Elevate Customs produces custom-built and -designed gaming tables for individual and corporate clients.
  • Designed for the entire family to enjoy, these tables bring the magic of FAO Schwarz into your home for all.

Kidsland Joins Forces with Microsoft to Accelerate and Be a Leader in Digital Transformation

Wednesday, November 18, 2020 - 1:37am

Despite the challenging business environment this year, Kidsland has always been keeping up with market developments and pursuing digital transformation.

Key Points: 
  • Despite the challenging business environment this year, Kidsland has always been keeping up with market developments and pursuing digital transformation.
  • Ultimately, Kidsland aims to transform into a data-driven, customer-centric platform and digitalized organization that connects with suppliers, business partners and end-consumers.
  • Moving forward, Kidsland will continue to elevate its corporate resilience and leverage technology to reshape business models, accelerate the pace of digital transformation, and promote the advancement of China's toy industry through innovation.
  • Currently, its self-operated offline retail system includes "Kidsland Toy Store", "LEGO Certified Store", "FAO Schwarz" flagship store and kkplus.

Target Introduces Exclusive FAO Schwarz Collection And Largest Top Toys List Ever

Thursday, October 8, 2020 - 12:00pm

MINNEAPOLIS, Oct. 8, 2020 /PRNewswire/ --Target Corp. (NYSE: TGT) today announces an exclusive collection with FAO Schwarz, alongside the largest Bullseye's Top Toys list ever.

Key Points: 
  • MINNEAPOLIS, Oct. 8, 2020 /PRNewswire/ --Target Corp. (NYSE: TGT) today announces an exclusive collection with FAO Schwarz, alongside the largest Bullseye's Top Toys list ever.
  • "This year's exclusive FAO Schwarz collection and our largest Bullseye's Top Toys list ever provide something new and exciting for kids of all ages, all at an incredible value," said Christina Hennington, executive vice president and chief merchandising officer, Target.
  • Later this month, Target and FAO Schwarz's exclusive 70-piece toy collection will be available at Target stores nationwide, on Target.com and at the FAO Schwarz store in New York City, with many itemsunder $20.
  • This year, Bullseye's Top Toys list features Target's largest list ever, with 50 of the most anticipated toys, including 19exclusive toys from top brands like Disney, L.O.L.