Solo Brands Selects PMG as Media Agency of Record for Solo Stove
Solo Brands, Inc. (NYSE: DTC) (“Solo Brands” or “the Company”), a leading omnichannel lifestyle company with beloved brands such as Solo Stove, Chubbies, ISLE, Oru Kayak and IcyBreeze, announced today the addition of PMG to its esteemed roster of agencies.
- Solo Brands, Inc. (NYSE: DTC) (“Solo Brands” or “the Company”), a leading omnichannel lifestyle company with beloved brands such as Solo Stove, Chubbies, ISLE, Oru Kayak and IcyBreeze, announced today the addition of PMG to its esteemed roster of agencies.
- PMG, a global independent marketing solutions and technology company, has been appointed as the media Agency of Record (“AOR”) for Solo Stove, the Company's flagship brand.
- In this capacity, PMG will be responsible for the brand’s full-funnel media efforts – including integrated strategy, media planning & buying, as well as insights and technology – to drive Solo Stove’s long-term business growth.
- The selection of PMG as the media agency of record is part of Solo Brands’ plan to evolve its marketing strategy and partnerships, under the Company’s new executive leadership.