Unilever to Acquire SmartyPants Vitamins
Retrieved on:
Wednesday, November 25, 2020
Unilever announced today that it has signed an agreement to acquire SmartyPants Vitamins, a U.S.-based Vitamin, Mineral & Supplement company.
Key Points:
- Unilever announced today that it has signed an agreement to acquire SmartyPants Vitamins, a U.S.-based Vitamin, Mineral & Supplement company.
- Peter Ter Kulve, President of Health & Wellbeing at Unilever, said: SmartyPants Vitamins complements Unilevers portfolio of brands (Horlicks, OLLY, Equilibra and Liquid I.V) in the functional nutrition and supplement segment.
- Fabian Garcia, President of Unilever North America, said: We are delighted to welcome SmartyPants Vitamins to the Unilever family and our portfolio of purpose-led brands.
- Courtney Nichols Gould & Gordon Gould, Co-founders and Co-CEOs of SmartyPants Vitamins, said: From the start, SmartyPants Vitamins has been about family, authenticity and a core commitment to our collective well-being.