Zion & Zion Study Examines How TV Programming Impacts Advertising Effectiveness
PHOENIX, Aug. 3, 2021 /PRNewswire/ -- Zion & Zion , a top-ranked, full-service, national marketing agency, continues their in-depth research analyzing how media involvement impacts advertising effectiveness.
- PHOENIX, Aug. 3, 2021 /PRNewswire/ -- Zion & Zion , a top-ranked, full-service, national marketing agency, continues their in-depth research analyzing how media involvement impacts advertising effectiveness.
- In this new study, the Zion & Zion media and marketing science teams consider how individual TV programs and program genres rate with respect to cognitive (i.e., intellectual) and affective (i.e., emotional) involvement.
- "Academic researchers have recognized that advertisement performance varies by TV show; however, no one has ever compiled a usable database based on this information," said Aric Zion, CEO of Zion & Zion.
- The Zion & Zion media and marketing science teams collected data from 2,041 TV viewers, providing a total of over 10,000 evaluations of 111 of the top TV programs across 12 programming categories.