THE PEDIGREE® BRAND LAUNCHES ESSENTIAL SUPPORT DOGS PROGRAM TO CELEBRATE DOGS AND PROVIDE UP TO $2.5 MILLION IN SUPPORT AND NUTRITION FOR PETS IN NEED
FRANKLIN, Tenn., May 10, 2022 /PRNewswire/ -- The past 14 dog years – that's two in human years – have been tough on everyone, but they have been made a little bit easier with the unwavering support of our most essential companions – dogs. In fact, 23 million households added a pet during the pandemic, and 84% of pet parents say their emotional bond with their pets increased during that time.1
- "Dogs have been our biggest champions over the past few years, providing us with companionship and support when we've needed it most.
- It's time that we give back to them," said Jean-Paul Jansen, Vice President of Marketing for Mars Petcare North America.
- "The PEDIGREE brand's Essential Support Dogs program strives to provide critical nutrition and care for deserving pets.
- To celebrate how dogs support their pet parents, the brand teamed up with Walmart to offer discounts in-store for PEDIGREE dry products.