Nectar Sunglasses Rebrands, Launching New Premium Collection
b'CHARLESTON, S.C., April 29, 2021 /PRNewswire/ -- Nectar Sunglasses is rolling out a new premium acetate collection this month, introducing a new website, and proudly proclaiming itself as an East Coast sunglass brand with the collaboration of Richmond-based ad agency Familiar Creatures.\nThe West Coast gets all the love when it comes to sunglasses, but Nectar is proudly from the East.
- b'CHARLESTON, S.C., April 29, 2021 /PRNewswire/ -- Nectar Sunglasses is rolling out a new premium acetate collection this month, introducing a new website, and proudly proclaiming itself as an East Coast sunglass brand with the collaboration of Richmond-based ad agency Familiar Creatures.\nThe West Coast gets all the love when it comes to sunglasses, but Nectar is proudly from the East.
- Anticipating an expansion of the brand and the launch of a new collection, Nectar reached out to Familiar Creatures who developed a new website and a new brand platform called "Salt of the East.
- "\nThe acetate collection is named after some of the most beautiful destinations on the East Coast, such as Anna Ruby Falls in Georgia and Luray Caverns in Virginia.
- Founded in 2012, Nectar offers sunglasses, blue light blockers, and prescription eyewear.