Michelle Gass Assumes Role of Levi Strauss & Co. President & Chief Executive Officer
; NYSE: LEVI) today announced that Michelle Gass has assumed the role of president and CEO, as previously disclosed in December .
- ; NYSE: LEVI) today announced that Michelle Gass has assumed the role of president and CEO, as previously disclosed in December .
- Gass follows Chip Bergh, who served as the company’s president and CEO for the previous 12.5 years.
- is expanding its executive leadership team with two immediate appointments, emphasizing the company's dedication to pivoting fully to a DTC-first, brand-led business model.
- Levi’s® Chief Marketing Officer Kenny Mitchell and newly promoted Chief Merchandising Officer Dawn Vitale will join the executive leadership team, which, under Gass’ leadership, is responsible for setting the company's overall direction and overseeing all major strategic, financial and operational decisions.