Cheerios

• For a pediatrician, these milestones are useful indicators of typical or atypical development.
• Since 2004, the U.S. Centers for Disease Control and Prevention has published a set of milestone checklists as part of its “Learn the Signs.
• Important skills are listed for a series of ages, enabling anxious parents to know whether baby is developing typically.

Crawling to get from here to there

• Studies have indicated that over 80% of infants progress through hands-and-knees crawling during development of locomotion.
• Others use alternative crawling strategies like scooting along on their bottoms, or rolling.
• The World Health Organization studied hundreds of children around the world and found that, on average, children develop hands-and-knees crawling by 8.5 months of age.
• And 4.3% of the babies in the study skipped hands-and-knees crawling altogether.

Off the evidence-based list of milestones

• Much of the CDC’s reasoning for removing crawling from the milestone list is centered on data.
• Pediatricians have charts that say how fast children typically walk based on their age, but no such normative data exists for crawling.
• Nonetheless, the CDC is correct: There are no age-based normative data charts for crawling as there are for walking.

Locomotion in the lab

• As a biomedical engineer who specializes in pediatric locomotion biomechanics, I have firsthand knowledge of this lack of crawling data.
• My colleagues and I attach small markers to skeletal landmarks like hips and knees, and special cameras track the markers and reconstruct skeletal movement.
• But among all my lab’s studies on walking, I’ve completed only one 3D motion analysis study on crawling.

Collecting crawling data

• We’re studying babies from their first crawling attempts all the way through their transition to walking.
• We’re also hopeful that these hundreds of visits to the lab will result in the first normative data set on crawling development, addressing some of the issues that prompted the CDC to remove crawling from the milestone list.

• As the category leader, General Mills is the first to broadly roll out this important nutrition upgrade across most of its Big G Cereals and is championing the effort in its new Goodness We Grow Up On campaign.
• View the full release here: https://www.businesswire.com/news/home/20230718566402/en/
  General Mills brings BIG news to the breakfast table this summer, doubling Vitamin D in Big G Cereals.
• The Big G Cereals advancement in nutrition follows approval from the U.S. Food and Drug Administration (FDA) earlier this year to increase levels of Vitamin D fortification in ready-to-eat cereal.
• “General Mills Big G Cereals have long been a leader in delivering good nutrition,” said Ricardo Fernandez, President of U.S.

• Appen Limited (ASX:APX), a global leader in providing data services for deep learning and generative artificial intelligence (AI) systems, today announced the appointment of Fab Dolan as Chief Marketing Officer (CMO), effective 12 June 2023.
• View the full release here: https://www.businesswire.com/news/home/20230612434362/en/
  Fab Dolan joins Appen as CMO (Photo: Business Wire)
  Fab joins Appen with over 15 years of experience building iconic global brands such as Android, Google, YouTube, and Cheerios.
• “Fab is an exceptional marketing leader with over a decade of experience building high performing marketing teams for one of the biggest companies in the world,” said Armughan Ahmad, CEO of Appen.
• “As Appen’s first chief marketing officer, Fab will be instrumental in helping to lift Appen’s brand awareness globally, across all industry verticals and markets.

• View the full release here: https://www.businesswire.com/news/home/20230131006175/en/
  Cheerios is bringing together real-life celebrity besties and former co-stars, Leslie David Baker and Phyllis Smith, to inspire friends and family everywhere to talk to their loved ones about heart health.
• (Photo: Business Wire)
  With more than 100 million Americans having some form of heart disease, Cheerios understands how important heart health is.
• “I’ve loved Cheerios since I was a kid, and now I realize that Cheerios not only tastes good but it’s good for me.
• Cheerios is encouraging you to buy two heart boxes, one for you and one to give to your bestie.