NFL Team Sponsorship Revenue Exceeds $2.35 Billion
STAMFORD, Conn., Jan. 30, 2024 /PRNewswire/ -- SponsorUnited, the leading global sports and entertainment intelligence platform tracking over 1.6 million sponsorships and endorsements for 340,000 brands, today released its NFL Marketing Partnerships 2023 Report highlighting continued growth, top trends, and new sponsorship formats for the league this year.
- SponsorUnited's data shows team sponsorship revenue increased by 15%, from $2.05 billion last season to $2.35 billion this season.
- "This NFL season was a landmark one in commercial success, with team sponsorship revenues climbing 15% to $2.35 billion, fueled by key sector growth in the Ticketing, Gaming, Auto, and Healthcare industries," said Bob Lynch, founder and CEO of SponsorUnited.
- Additionally, the four playoff teams collectively generated over a quarter billion dollars in sponsorship revenue, highlighting the immense commercial potential of NFL success.
- Cowboys Top Team by Sponsorship Revenue, Jaguars Top team by Deals
The Dallas Cowboys clinched the top spot in total team sponsorship revenue, reflecting their status as "America's Team" and a national brand.