Magnite Helps Travel Texas Expand Cross-Platform Audience Reach With Programmatic Addressable Offering
The results, measured in a cross-platform analysis by InnovidXP, also demonstrated a significantly higher conversion efficiency for linear addressable across Travel Texas key audience segments compared to CTV/OTT.
- The results, measured in a cross-platform analysis by InnovidXP, also demonstrated a significantly higher conversion efficiency for linear addressable across Travel Texas key audience segments compared to CTV/OTT.
- During the year-long campaign, Travel Texas tapped Magnite to provide holistic frequency and pacing across both OTT and linear addressable, while Proof Advertising delivered against Travel Texas custom audience segments.
- The results weve achieved with Travel Texas show the clear impact this strategy can have on the reach and efficiency of audience focused advertising.
- The mission of Travel Texas is to enhance and extend local economic development efforts by marketing Texas as a premier travel destination in domestic and international markets, generating travel to Texas destinations.