Television ratings

Nielsen Doubles Down On Streaming, Adds Viewership By Platform And Advanced Audience Demographics

Retrieved on: 
Thursday, April 22, 2021
Service companies, Marketing, Mass media, Nielsen Holdings, Audience measurement, Nielsen ratings, Nielsen, Television ratings

b'NEW YORK, April 22, 2021 /PRNewswire/ -- Today, Nielsen (NYSE: NLSN) announced the launch of Nielsen Streaming Video Ratings, a syndicated service reported via Nielsen\'s premier audience insights platform, NPOWER, that provides unique visibility into total viewership and advanced audience demographic insights by streaming platform alongside linear TV ratings.

Key Points: 
  • b'NEW YORK, April 22, 2021 /PRNewswire/ -- Today, Nielsen (NYSE: NLSN) announced the launch of Nielsen Streaming Video Ratings, a syndicated service reported via Nielsen\'s premier audience insights platform, NPOWER, that provides unique visibility into total viewership and advanced audience demographic insights by streaming platform alongside linear TV ratings.
  • Nielsen Streaming Video Ratings does just thatrounding out our suite of streaming solutions and providing a comprehensive view of streaming consumption and advanced audience demographics.
  • With offerings spanning audience measurement, audience outcomes and content, Nielsen offers its clients and partners simple solutions to complex questions and optimizes the value of their investments and growth strategies.
  • Audience is EverythingTM to Nielsen and its clients, and Nielsen is committed to ensuring that every voice counts.\nAn S&P 500 company, Nielsen offers measurement and analytics service in nearly 60 countries.

Nielsen Advances The Next Frontier Of Measurement And Technology

Retrieved on: 
Thursday, November 19, 2020
Market research, Marketing, Mass media, Articles, Audience measurement, Nielsen ratings, Nielsen, Television ratings, Attribution

To combat the issue of data erosion and prepare for an increasingly fragmented future, Nielsen is advancing its technology to deliver differentiated measurement and outcomes data to the industry.

Key Points: 
  • To combat the issue of data erosion and prepare for an increasingly fragmented future, Nielsen is advancing its technology to deliver differentiated measurement and outcomes data to the industry.
  • It will provide a framework for interoperability between the Nielsen ID and Nielsen's direct integrations across platforms and publishers, enabling Nielsen to deliver comprehensive and comparable measurement.
  • The company continues to evolve the foundation of its people-based measurement by leveraging machine learning models to expand measurement.
  • Its next generation methodology for measurement will flow into Digital Ad Ratings, Total Ad Ratings, Digital Content Ratings, Total Content Ratings, Digital in TV Ratings, Nielsen Attribution and Nielsen Campaign Lift.

New Study Reports High Usage and Favorable Views of TV Parental Guidelines

Retrieved on: 
Monday, November 9, 2020
In American television, Mass media in the United States, TV parental guidelines, Television in the United States, Television ratings, Rating, Parenting, Articles, American culture, Entertainment, Self-censorship

WASHINGTON, Nov. 9, 2020 /PRNewswire/ --A recent survey about the TV Parental Guidelines (i.e., the TV ratings system) revealed that usage and positive sentiment toward the TV ratings system remains high as parents report their children are watching more TV amid the pandemic.

Key Points: 
  • WASHINGTON, Nov. 9, 2020 /PRNewswire/ --A recent survey about the TV Parental Guidelines (i.e., the TV ratings system) revealed that usage and positive sentiment toward the TV ratings system remains high as parents report their children are watching more TV amid the pandemic.
  • Four in five parents (80 percent) maintain a favorable opinion of the TV ratings system up from 76 percent in 2018.
  • In addition to finding ongoing parental satisfaction with the TV ratings system, the 2020 survey found usage of TV ratings varies by age of children and race/ethnicity of the parent.
  • The TV Parental Guidelines Monitoring Board is responsible for overseeing the TV Parental Guidelines and for ensuring uniformity and consistency in the application of the Guidelines.

Media Rating Council (MRC) Accreditation Granted To Nielsen's National And Enhanced Local TV Ratings Services

Retrieved on: 
Tuesday, June 23, 2020
Market research, Marketing, Broadcasting, Accreditation, Mass media, Media Rating Council, Communication, Audience measurement, Nielsen ratings, Market economics), Nielsen, Television ratings

Additionally, Nielsen announced that its National People Meter (NPM) service has received continued MRC accreditation.

Key Points: 
  • Additionally, Nielsen announced that its National People Meter (NPM) service has received continued MRC accreditation.
  • Nielsen is the only company to be accredited for both local and national TV ratings services, and the inclusion of PPM for TV measurement brings increased size and stability to its panel.
  • "We are excited about the future of our measurement services for our clients and the industry as a whole," said Amilcar Perez, Executive Vice President, National Media Clients, Nielsen.
  • The Media Rating Council (MRC) establishes industry standards for valid, reliable and effective media audience measurement research.

Nielsen And Sinclair Broadcast Group Announce Multi-Year Agreement

Retrieved on: 
Thursday, April 2, 2020
Market research, Marketing, Broadcasting, Audience measurement, Nielsen ratings, Television ratings, Nielsen, Market economics), Microeconomics

This agreement includes Nielsen Scarborough, Ad Intel, Arianna and Grabix, as well as Digital in TV ratings measurement in select markets and platforms.

Key Points: 
  • This agreement includes Nielsen Scarborough, Ad Intel, Arianna and Grabix, as well as Digital in TV ratings measurement in select markets and platforms.
  • "As Sinclair has acquired and diversified its portfolio of media platforms, Nielsen's solutions continue to be utilized across these assets including local TV measurement solutions for regional sports networks and out-of-home services," said Catherine Herkovic, EVP and Managing Director, Nielsen Local.
  • "We are proud to extend our longstanding alliance with Sinclair to power its strategic measurement initiatives that deliver bottom-line results relied upon by advertisers."
  • An S&P 500 company, Nielsen has operations in over 100 countries, covering more than 90% of the world's population.

TV Parental Guidelines Releases First Annual Report

Retrieved on: 
Wednesday, January 15, 2020
TV parental guidelines, Television in the United States, Television ratings, TVG

WASHINGTON, Jan. 15, 2020 /PRNewswire/ --The TV Parental Guidelines Monitoring Board (Monitoring Board) today released its first-ever annual report detailing activities undertaken by the Monitoring Board throughout 2019 to increase awareness of the TV Parental Guidelines and ensure that TV ratings were applied on a consistent basis across networks and programs.

Key Points: 
  • WASHINGTON, Jan. 15, 2020 /PRNewswire/ --The TV Parental Guidelines Monitoring Board (Monitoring Board) today released its first-ever annual report detailing activities undertaken by the Monitoring Board throughout 2019 to increase awareness of the TV Parental Guidelines and ensure that TV ratings were applied on a consistent basis across networks and programs.
  • Detailed in the pages of the annual report is a summary of all Monitoring Board activities completed in 2019.
  • For a downloadable copy of the annual report, please visit the TV Parental Guidelines website at www.tvguidelines.org .
  • The TV Parental Guidelines Monitoring Board is responsible for overseeing the TV Parental Guidelines and for ensuring uniformity and consistency in the application of the Guidelines.

TV Parental Guidelines Celebrates Back-to-School by Encouraging Greater Awareness of the TV Ratings System

Retrieved on: 
Thursday, August 15, 2019
TV parental guidelines, Television in the United States, Television ratings, TVG

"As students head back to school, the TV Parental Guidelines Monitoring Board remains committed to increasing awareness of the TV ratings system and helping adults make more informed decisions about the television programs most suitable for children," said Michael Powell, President and CEO of NCTA The Internet & Television Association and current chair of the the TV Parental Guidelines Monitoring Board.

Key Points: 
  • "As students head back to school, the TV Parental Guidelines Monitoring Board remains committed to increasing awareness of the TV ratings system and helping adults make more informed decisions about the television programs most suitable for children," said Michael Powell, President and CEO of NCTA The Internet & Television Association and current chair of the the TV Parental Guidelines Monitoring Board.
  • Post about the TV Parental Guidelines (linking to the TV Ratings Fact Sheet and/or website) on social media channels.
  • More information about the TV Parental Guidelines Monitoring Board and the TV ratings system can be found on the new mobile-friendly, bilingual TV Parental Guidelines website at www.tvguidelines.org .
  • The TV Parental Guidelines Monitoring Board is responsible for overseeing the TV Parental Guidelines and for ensuring uniformity and consistency in the application of the Guidelines.

TV Parental Guidelines Announces Participation in the 2019 PTA Convention and Expo

Retrieved on: 
Thursday, June 20, 2019
TV parental guidelines, Television in the United States, Television ratings, NCTA

WASHINGTON, June 20, 2019 /PRNewswire/ -- The TV Parental Guidelines Monitoring Board today announced the TV Parental Guidelines' (i.e.

Key Points: 
  • WASHINGTON, June 20, 2019 /PRNewswire/ -- The TV Parental Guidelines Monitoring Board today announced the TV Parental Guidelines' (i.e.
  • "The presence of the TV Parental Guidelines at this year's PTA Convention and Expo signifies our ongoing commitment to increasing awareness and use of the TV ratings system," said Michael Powell, president and CEO of NCTA The Internet & Television Association and current chair of the TV Parental Guidelines Monitoring Board.
  • "We are pleased to be an active member of the TV Parental Guidelines Monitoring Board, and we thank the TV Parental Guidelines for its participation in our 2019 Convention & Expo ."
  • The TV Parental Guidelines Monitoring Board is responsible for overseeing the TV Parental Guidelines and for ensuring uniformity and consistency in the application of the Guidelines.

MBuy Renews Nielsen Local and National TV Measurement Services

Retrieved on: 
Tuesday, November 27, 2018
Marketing, Market research, Terminology, Economy, Broadcasting, Audience measurement, Nielsen ratings, Television ratings, Nielsen Holdings

The renewal will provide MBuy with comprehensive access to Nielsen's local currency television (TV) ratings data across all Local television markets.

Key Points: 
  • The renewal will provide MBuy with comprehensive access to Nielsen's local currency television (TV) ratings data across all Local television markets.
  • "Nielsen's enhanced local TV measurement provides us a greater understanding and insights into each local marketplace, furthering our ability to plan and sell with confidence.
  • "We arepleased to continue to provide accurate, real persons-based measurement to MBuy across 208 Local TV Markets," said Dave Hohman, Managing Director, Nielsen.
  • We are bringing stronger, more robust and richer in-market measurement to ensure that Local TV Ratings reliably reflects actual TV Viewing.

Comcast And Nielsen Expand Relationship To Measure Xfinity TV's Digital Audiences

Retrieved on: 
Wednesday, November 14, 2018
Marketing, Market research, Economy, Business, Xfinity, Comcast, Audience measurement, Television ratings, Nielsen ratings

NEW YORK, Nov. 14, 2018 /PRNewswire/ --Nielsen and Comcast announced the expansion of their relationship to include digital measurement of Comcast's Xfinity Stream app and web portal.

Key Points: 
  • NEW YORK, Nov. 14, 2018 /PRNewswire/ --Nielsen and Comcast announced the expansion of their relationship to include digital measurement of Comcast's Xfinity Stream app and web portal.
  • Through this agreement, Xfinity TV audiences watching programming on computers and mobile devices will be included in aggregate in Nielsen Digital in TV Ratings and Digital Content Ratings.
  • Beyond linear measurement, Xfinity Stream's inclusion in Nielsen Digital Content Ratings will help to showcase the value and incremental reach of its audiences.
  • "We're excited to continue to expand our relationship with Comcast to include measurement ofXfinity TV's digital audiences," said Peter Bradbury, EVP of National Client Solutions at Nielsen.