FINRA Fines M1 Finance $850,000 for Violations Regarding Use of Social Media Influencer Program
This case arises from FINRA’s targeted exam of firm practices related to the acquisition of customers through social media channels and represents the first formal FINRA Enforcement disciplinary action involving a firm’s supervision of social media influencers.
- This case arises from FINRA’s targeted exam of firm practices related to the acquisition of customers through social media channels and represents the first formal FINRA Enforcement disciplinary action involving a firm’s supervision of social media influencers.
- “As investors increasingly use social media to inform their financial decisions, FINRA’s rules on communicating with the public are especially critical.
- M1 Finance also provided its influencers with graphics and a “Welcome Guide” that described specific services and features available through M1 Finance that influencers could highlight to make their social media posts more effective.
- For example, an influencer advertising M1 Finance’s margin lending program stated that customers could “pay [margin loans] back at any given time .