CMO | Jotup

Innovid’s Annual CTV Insights Report Finds Interactive CTV Campaigns Drive Up to 10.3x Higher Engagement for Advertisers

Retrieved on:

Wednesday, March 20, 2024

Software, Digital Marketing, TV and Radio, Marketing, Advertising, Communications, Technology, Entertainment, CMO, ROI, Frequency, CTV, Music

Advertisers leveraging the biggest screen in the house are seeing interactive CTV campaigns achieve engagement rates 4.6x higher than mobile video and 10.3x higher than desktop video.

Key Points:

Advertisers leveraging the biggest screen in the house are seeing interactive CTV campaigns achieve engagement rates 4.6x higher than mobile video and 10.3x higher than desktop video.
When compared to standard pre-roll, interactive CTV video formats, inclusive of choice- and non-choice-based ads, also generate more than 600% lift in engagement.
These insights are according to a new CTV insights report released today by Innovid (NYSE:CTV), an independent software platform for the creation, delivery, measurement, and optimization of advertising across connected TV (CTV), linear, and digital.
In “ The CTV Advertising Insights Report 2024: Your Data-Driven Source for CTV Performance Trends ,” Innovid analyzed nearly 380 billion global video ad impressions served on its platform in 2023.

2024 Cleo Ecosystem Integration Global Market Report: 80% of Companies Grew Revenue in 2023 by Investing in Supply Chain Technology; Over Half Plan to Invest $1 Million+ in 2024

Retrieved on:

Tuesday, March 19, 2024

Specifically, Cleo’s just published 2024 Ecosystem Integration Global Market Report outlines these findings:

Key Points:

Specifically, Cleo’s just published 2024 Ecosystem Integration Global Market Report outlines these findings:
97% of companies surveyed invested in supply chain technologies in 2023.
81% stated their supply chain investment delivered business improvement in less than 24 months, with 35% getting benefits in the same year.
Roughly 80% indicated they increased revenue in the same year they made supply chain technology investments.
More than half (51%) will invest $1 million or more in supply chain technology in 2024.

Attentive AI is Here: Delivering Personalized Experiences for Every Customer

Retrieved on:

Tuesday, March 19, 2024

Attentive , the AI marketing platform for leading brands, is announcing the next generation of Attentive AI with two premium AI solutions – AI Journeys and AI Pro.

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Attentive , the AI marketing platform for leading brands, is announcing the next generation of Attentive AI with two premium AI solutions – AI Journeys and AI Pro.
“Over the past decade, Attentive has been at the forefront of mobile marketing, collecting valuable data for the world's leading brands,” said Amit Jhawar, CEO of Attentive.
“This puts us in a unique position to identify consumers, understand their motivations and actions, and help brands provide unparalleled personalized experiences.
Hear Amit Jhawar, CEO of Attentive, speak at Shoptalk on Tuesday, March 19 and visit Attentive at Booth #1000.

parcelLab Appoints Noel Hamill Global Chief Marketing Officer

Retrieved on:

Monday, March 18, 2024

Data Management, Online Retail, Technology, Professional Services, Electronic Commerce, Marketing, Communications, Fashion, Retail, Data Analytics, Software, CMO, Human, Research, Social media, Software as a service, Ladbrokes Coral, Health

parcelLab , the premier global retail, e-commerce, and post-purchase customer experience platform, today announced the appointment of Noel Hamill as Global Chief Marketing Officer.

Key Points:

parcelLab , the premier global retail, e-commerce, and post-purchase customer experience platform, today announced the appointment of Noel Hamill as Global Chief Marketing Officer.
Hamill will define and execute parcelLab’s global go-to-market strategy and vision, overseeing all marketing functions and helping to transform the customer journey to fuel the company’s next stage of business growth.
Tobias Buxhoidt, Founder and CEO of parcelLab said: “Noel is a proven industry leader with an unmatched track record driving significant and sustained global growth through creative, data-driven marketing programs.
He most recently served as Global Chief Marketing Officer at PG Forsta, a SaaS technology platform providing technology, data, and expertise for research, healthcare, and customer experience measurement.

Rebet Launches Free-to-Play Social Sportsbook

Retrieved on:

Monday, March 18, 2024

Rebet , a new free-to-play social sportsbook, today announced its official launch.

Key Points:

Rebet , a new free-to-play social sportsbook, today announced its official launch.
The Rebet App, which is now available for download in the App Store across 47 U.S. states, is set to revolutionize the sports betting experience with first-of-its-kind features including an entire social sportsbook, peer-to-peer contests, and dynamic user social feeds.
“Sports fandom is about our desire for social interaction and community, and until today those elements have been missing in both traditional and social sportsbooks,” said Carson Hubbard, CEO of Rebet.
Through its innovative social media feeds, Rebet takes features like followers, posts, comments, and DM to create an engaging community atmosphere.

Amylyx Pharmaceuticals Appoints Bernhardt Zeiher, MD, FCCP, FACP, to its Board of Directors

Retrieved on:

Thursday, March 14, 2024

Amylyx Pharmaceuticals, Inc. (NASDAQ: AMLX) (“Amylyx” or the “Company”) today announced the addition of Bernhardt G. Zeiher, MD, FCCP, FACP, to its Board of Directors (“Board”).

Key Points:

Amylyx Pharmaceuticals, Inc. (NASDAQ: AMLX) (“Amylyx” or the “Company”) today announced the addition of Bernhardt G. Zeiher, MD, FCCP, FACP, to its Board of Directors (“Board”).
Most recently, he served as Chief Medical Officer (“CMO”) of Astellas Pharma, where he led early- and late-stage drug development, medical and regulatory affairs, pharmacovigilance, and quality assurance.
“Dr.
Zeiher brings to the Board his distinguished drug development background in overseeing the approval of 15 medicines, and his first-hand experience as a physician.

Alpega Names Natasha Adams as Chief Marketing Officer to Propel Ongoing Growth and Transformation

Retrieved on:

Thursday, March 14, 2024

Alpega, a leading global logistics SaaS software company, announces the appointment of Natasha Adams as its new Chief Marketing Officer (CMO).

Key Points:

Alpega, a leading global logistics SaaS software company, announces the appointment of Natasha Adams as its new Chief Marketing Officer (CMO).
With over two decades of experience in driving growth and transformation across diverse industries, Natasha brings a wealth of expertise and a proven track record of success to Alpega.
View the full release here: https://www.businesswire.com/news/home/20240314511062/en/
Known for her unwavering commitment to driving transformation, Natasha consistently embraces a business-first approach to achieve remarkable growth.
Todd DeLaughter, CEO of Alpega, added, "We are delighted to welcome Natasha to Alpega.

Verizon Prepaid Launches its Best Deal This Year

Retrieved on:

Thursday, March 14, 2024

Customers can always get more with Verizon Prepaid, and now they can get the brand’s best deal this year: the iPhone SE (3rd Gen) for $49 after a $100 service credit with the purchase of any new Verizon Prepaid Unlimited plan and the completion of six monthly service payments.

Key Points:

Customers can always get more with Verizon Prepaid, and now they can get the brand’s best deal this year: the iPhone SE (3rd Gen) for $49 after a $100 service credit with the purchase of any new Verizon Prepaid Unlimited plan and the completion of six monthly service payments.
The deal is the latest example of Verizon Prepaid’s commitment to making the network America relies on accessible to all and is available online at www.verizon.com/plans/prepaid and in-stores at Verizon and Walmart.
In addition to Verizon Prepaid, Verizon offers a wide range of prepaid options through a portfolio of brands that match every customer’s need including: Total by Verizon, Straight Talk, and Visible.
* Requires purchase and activation of iPhone SE (3rd Gen) on a new Verizon Prepaid Unlimited plan to get the device for $149.

Big Sur AI raises $6.9M and launches an AI Sales Agent for E-commerce Merchants

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Wednesday, March 13, 2024

Today, Big Sur AI , an AI platform for e-commerce, announced a $6.9M seed round to democratize and simplify access to AI for retailers and brands.

Key Points:

Today, Big Sur AI , an AI platform for e-commerce, announced a $6.9M seed round to democratize and simplify access to AI for retailers and brands.
Retail will be one of the biggest beneficiaries of AI transformation1 and Big Sur AI is dedicated to ensuring every merchant can easily tap into these benefits.
Big Sur AI is making that kind of customer relationship automatic.”
The company’s AI Sales Agent, which is tailored for each merchant, is aimed at boosting merchants' sales through higher conversion rates and larger order sizes, while enabling shoppers to make well-informed purchase decisions effortlessly.
They saw firsthand the enormous opportunity to redefine the merchant and shopper experience for the AI era and started Big Sur AI to ensure that these advancements benefit all merchants.

National CineMedia (NCM) Launches New Offerings to Transform Cinema into a Modern, Full-Funnel Media Solution

Retrieved on:

Wednesday, March 13, 2024

In addition to these industry-firsts, NCM released the findings from its second attention study, reaffirming cinema as the number one platform for attention.

Key Points:

In addition to these industry-firsts, NCM released the findings from its second attention study, reaffirming cinema as the number one platform for attention.
Programmatic: For the first time, media buyers can access real-time, data-driven trading of cinema ad inventory, bidding on available audiences during NCM’s show, Noovie®.
Notably, the Adelaide attention unit ratings analysis has already shown that cinema campaigns rank in the top 5% of all media.
Other recent editorial launches in The Noovie Show include “Religion of Sports” about inspirational athletes, and “Bowl’d Entrepreneurs” from One37PM.