CMO

Infinidat Earns Premier 5-Star Rating in the 2024 CRN® Partner Program Guide for the Third Consecutive Year

Retrieved on: 
Tuesday, March 26, 2024
Growth, Infinidat, CRN, CMO, Marketing, The Channel Company

“We’re thrilled that our Infinidat Partner Program has been recognized by CRN as a 5-star channel program for the third consecutive year,” said Eric Herzog, CMO at Infinidat.

Key Points: 
  • “We’re thrilled that our Infinidat Partner Program has been recognized by CRN as a 5-star channel program for the third consecutive year,” said Eric Herzog, CMO at Infinidat.
  • It’s great to see Infinidat’s ongoing recognition by a leading channel partner publication for their outstanding partner program.
  • The Infinidat Partner Program that the company provides to support our collaboration delivers award-winning solutions for the enterprise market.
  • The 2024 Partner Program Guide will be featured in the April 2024 issue of CRN.

Yoshinoya and Botrista Double Down on Boba Tea With New Flavors, Sizes & Ingredients

Retrieved on: 
Tuesday, March 26, 2024
Head, Tax, Tea, Michelin, Promo, Partnership, Social media, FREE, REGULAR, HERE, Restaurant, Boba, CMO, IOS, Android

In partnership with Botrista , a pioneer in the world of beverage-making, Yoshinoya began testing Boba Tea in select restaurants in late 2022.

Key Points: 
  • In partnership with Botrista , a pioneer in the world of beverage-making, Yoshinoya began testing Boba Tea in select restaurants in late 2022.
  • And to celebrate, the brand will be giving away 1 million Boba Teas for FREE during the month of April.
  • As part of Yoshinoya’s Boba menu expansion, starting the first week in April, customers can indulge in a new flavor of Boba Tea, Mango Lemonade.
  • Yoshinoya and Botrista harnessed Michelin-star chef, Rex Huang, in the development of the new flavor of Boba Tea.

Bayer’s Consumer Health Division Announces Changes to North America Leadership Team

Retrieved on: 
Tuesday, April 9, 2024
Other Communications, Other Health, Marketing, Communications, General Health, Other Natural Resources, Fitness & Nutrition, Agriculture, Natural Resources, Science, Vitamins, Supplements, Other Science, Health, Research, Medical Supplies, Growth, Philosophy, Business administration, BBDO, Diversity, University, Equity, Walmart, Bayer, Love, P&G, Aspirin, BBA, CMO, Tenneco, Multimedia, Loratadine, Advance Auto Parts, Avivi

Today, Bayer announced Samantha Avivi as the new Chief Marketing Officer (CMO) for its Consumer Health division in North America.

Key Points: 
  • Today, Bayer announced Samantha Avivi as the new Chief Marketing Officer (CMO) for its Consumer Health division in North America.
  • She will report directly to Dave Tomasi, President, Consumer Health, North America for Bayer.
  • View the full release here: https://www.businesswire.com/news/home/20240409885941/en/
    “I’m pleased to welcome Samantha to Team Bayer to lead our North America marketing organization and join our efforts to achieve ‘Health for all, Hunger for none,‘” said Tomasi.
  • “I’m honored to take this leadership role with Bayer, a world leading company with a meaningful mission,” said Avivi.

SimBioSys Launches TumorSight Plan, A Pioneering Clinical Decision Support for Early-Stage Breast Cancer

Retrieved on: 
Tuesday, April 9, 2024
Technology, Biotechnology, Health, Consumer, Other Health, Radiology, Surgery, Artificial Intelligence, Oncology, Medical Devices, Software, General Health, Health Technology, Women, Breast cancer, MRI, Breast Cancer Care, Mastectomy, Science, Patient, Artificial intelligence, 3D, Cancer, Surgeon, Woman, Risk assessment, CMO, Simbiosys, FDA, Medicine, Medical imaging

Now, with TumorSight Plan, surgeons are empowered with visualization, data-driven insights, and best-practices to help support more effective provider-patient interactions and individualize treatment planning to right-size care.

Key Points: 
  • Now, with TumorSight Plan, surgeons are empowered with visualization, data-driven insights, and best-practices to help support more effective provider-patient interactions and individualize treatment planning to right-size care.
  • TumorSight Plan is powered by the FDA-cleared TumorSight Viz , an innovative 3D visualization solution to support the rapidly increasing use of MRI imaging in Breast Cancer.
  • SimBioSys’ TumorSight suite is a huge breakthrough in our capacity to utilize AI to calibrate a balance between decision standardization and individualized medicine.
  • TumorSight Plan gives the breast cancer surgeon a platform and opportunity to enable more analytical patient-centric decision making which should lead to higher percentage of women undergoing breast conservation surgery.”

CSI Customer Conference Returns With Keynote Speaker Tim Tebow

Retrieved on: 
Tuesday, April 9, 2024
Technology, Finance, Consulting, Banking, Professional Services, Other Philanthropy, Philanthropy, Other Technology, Software, Fund Raising, Internet, Fintech, Data Management, Security, Stifel, Speech, CSI, Intelligence, Tim Tebow, Perseverance, Education, Federal, Hawthorn, University, News, CX, Community service, Party, Housing, Heart, Federal Reserve, CMO, Friends

CSI , a leading provider of end-to-end financial software and technology, will hold its 2024 customer conference, titled CX24: Authentic Roots, Ambitious Pursuits, from April 14 to April 17 in San Antonio.

Key Points: 
  • CSI , a leading provider of end-to-end financial software and technology, will hold its 2024 customer conference, titled CX24: Authentic Roots, Ambitious Pursuits, from April 14 to April 17 in San Antonio.
  • David Culbertson, CSI’s president and CEO, will open the conference with his keynote speech, featuring the latest news from CSI, his vision for the company’s future and insight into today’s community banking industry.
  • “The integrity and authenticity of customer relationships are the heart of community banking—and the key to creating lifelong account holders.
  • For more information on the customer-only conference, including a list of breakout sessions, visit the CX24 website .

WellRithms Publishes White Paper Exposing Flaws in Reference-Based Pricing and Introduces Superior Alternative

Retrieved on: 
Tuesday, April 9, 2024
Technology, Professional Services, Health, Payments, Health Technology, Health Insurance, Data Analytics, Legal, Fintech, Insurance, Finance, Physician, Risk, RBP, Surgeon, CMO, Friction, Fraud, SCP, Pharmaceutical industry

WellRithms , the industry leading payment integrity firm, today released a provocative white paper, revealing the startling, inherent flaws of reference-based pricing (RBP) and introducing Sustainable Claims Pricing™ (SCP) as a superior alternative.

Key Points: 
  • WellRithms , the industry leading payment integrity firm, today released a provocative white paper, revealing the startling, inherent flaws of reference-based pricing (RBP) and introducing Sustainable Claims Pricing™ (SCP) as a superior alternative.
  • “Why Reference-Based Pricing has been Leapfrogged ” unwraps the failures of RBP to deliver on its promise for transparent and predictable healthcare costs.
  • “SCP offers payors a solution that guarantees savings while promoting transparency and reducing the risk of litigation,” continues Dr. Weintraub.
  • “This white paper advances greater appreciation of the historical roots of RBP, its limitations and the evolving landscape of healthcare payment strategies.

New ON24 Report Reveals Significant Increase in HCP Engagement as Digital Transformation Accelerates for Life Sciences Industry

Retrieved on: 
Tuesday, April 9, 2024
Software, Other Health, Search Engine Marketing, Data Management, Technology, Artificial Intelligence, Other Communications, Science, Marketing, Communications, Other Technology, Health, Other Science, ON24, Biotechnology, Growth, Education, Patient, Research, AI, CME, Yoy, CTAS, B2B, HCP, CMO

After analyzing interactions from thousands of life sciences webinars and content experiences in 2023, the report concluded that personalization has the biggest impact on elevating HCP engagement.

Key Points: 
  • After analyzing interactions from thousands of life sciences webinars and content experiences in 2023, the report concluded that personalization has the biggest impact on elevating HCP engagement.
  • In fact, life sciences companies have seen a 22% increase in engagement with calls-to-actions (CTAs) since 2022, and more than double that growth rate when CTAs are personalized.
  • This significant growth in HCP engagement demonstrates the impact that omnichannel marketing strategies are having on life sciences brand awareness and product adoption as more HCPs interact through digital channels.
  • "Today, HCPs are increasingly digitally-savvy and expect life sciences brands to deliver a customer-first digital experience,” says Callan Young, CMO, ON24.

Kim Lewis Appointed CMO of Capriotti's Sandwich Shop

Retrieved on: 
Tuesday, April 9, 2024
Sonic Drive-In, Growth, Ashley Morris, Capriotti's, Cranberry sauce, Human, CMO, Marketing

LAS VEGAS, April 9, 2024 /PRNewswire/ -- Capriotti's Sandwich Shop (Capriotti's) announced this morning the latest addition to its executive leadership team: Kim Lewis, the first-ever Chief Marketing Officer (CMO) for the brand. This appointment comes as Capriotti's continues to plant roots in new markets, introduce menu and tech innovations to its operations, and further establish itself as a category leader in the restaurant space across the country. 

Key Points: 
  • LAS VEGAS, April 9, 2024 /PRNewswire/ -- Capriotti's Sandwich Shop (Capriotti's) announced this morning the latest addition to its executive leadership team: Kim Lewis, the first-ever Chief Marketing Officer (CMO) for the brand.
  • "Capriotti's offers incredibly craveable sandwiches with the highest-quality ingredients, but so many people haven't yet had the opportunity to try one.
  • "I'm so excited to help this incredible brand grow – the best is yet to come for Capriotti's Sandwich Shop."
  • And as Kim has expressed, she wants to further Capriotti's market share and give customers a reason to keep coming back.

Creative Spirit to Host Annual Fundraising Gala at New York Stock Exchange; Supporting the Twenty Percent of Americans with Intellectual and Developmental Disabilities

Retrieved on: 
Tuesday, April 9, 2024
CBRE, Infillion, Diageo, Employment, The Ad Club, Culture, New York Stock Exchange, Learning, Unemployment, Single parent, The Pursuit of Happiness, Gala, Havas, VOYA, Disability, ABLE, The, CMO, HUG, Happiness, Creative industries

NEW YORK, April 9, 2024 /PRNewswire/ -- Creative Spirit, the first 501(c)(3) non-profit organization devoted to providing fair-wage jobs and highly-effective coaching for individuals with disabilities, particularly those who are neurodivergent and profoundly unemployed, will host its annual fundraising gala at the iconic New York Stock Exchange on Wednesday, April 10, 2024.

Key Points: 
  • The 2024 Gala will be chaired by Laurel Rossi, CRO, Infillion and Chairwoman, Creative Spirit and CRO at Infillion and Trustee Mack McKelvey, CEO, SalientMG.
  • Creative Spirit; and aims to highlight the critical issue of unemployment and sub-minimum wage employment among adults with disabilities, an alarming trend that affects 85% of this demographic.
  • Creative Spirit is on a mission to expand its impact on companies and people with disabilities globally who are still profoundly unemployed.
  • For more information about the gala, press interest and donation opportunities, please visit the Creative Spirit Gala Website .

AlphaSense Appoints Heather Zynczak as Chief Marketing Officer, Doubles Revenue in Less Than Two Years

Retrieved on: 
Tuesday, April 9, 2024
Accenture, Boston Consulting Group, CMO, Marketing, Domo, Software as a service, Growth, ARR, Yoy, SAP, IPO, Oracle, Sales

NEW YORK, April 9, 2024 /PRNewswire/ -- AlphaSense, the leading market intelligence and search platform, today announced the appointment of Heather Zynczak as Chief Marketing Officer, along with the surpassing of $200M+ in ARR. With over 25 years of experience leading marketing at high-growth and pre-IPO technology and SaaS firms, including prior IPO experience, Zynczak is ideally suited to helm AlphaSense's marketing efforts at the company's rapid growth trajectory, and brings unique expertise to the existing executive leadership team.

Key Points: 
  • NEW YORK, April 9, 2024 /PRNewswire/ -- AlphaSense , the leading market intelligence and search platform, today announced the appointment of Heather Zynczak as Chief Marketing Officer, along with the surpassing of $200M+ in ARR.
  • "Heather's incredible track record in supporting rapid revenue growth at IPO-scale companies will be invaluable to AlphaSense as we expand our marketing programs to meet the global demand for AI-driven market intelligence," said Jack Kokko, CEO and Founder at AlphaSense.
  • Leveraging her broad experience, Zynczak will lead AlphaSense's global marketing initiatives, with an emphasis on customer engagement, brand awareness, and revenue growth driven by close alignment with the revenue organization.
  • "AlphaSense is a powerful platform that I wish I had access to in my past roles in product strategy and consulting.