Betty Crocker

Betty Crocker Celebrates 100th Birthday by Giving Fans a Chance to Have their Recipe on a Custom Box for the First Time Ever

Retrieved on: 
Thursday, October 21, 2021
Family, Retail, Consumer, Women, Supermarket, Men, Food, Beverage, Betty, General Mills, Creativity, Knowledge, Name, Betty Crocker, Fortune, WWII, Pillsbury, Wanchai Ferry, Social media, Food, Crocker, Multimedia, Program, Cooking, Radio, World War II, Personality, Depression (mood), Great Depression, General officer, Small Business Saturday, Baking, Nightclub, Entertainment

View the full release here: https://www.businesswire.com/news/home/20211021005283/en/

Key Points: 
  • View the full release here: https://www.businesswire.com/news/home/20211021005283/en/
    Betty Crocker is celebrating her 100th Birthday by giving fans a chance to bring their stories and recipes to life on their own custom Betty Crocker box for the first time in the brands history.
  • (Photo: Business Wire)
    To celebrate this community, Betty Crocker will give fans a chance to bring their stories and recipes to life on their own custom Betty Crocker box for the first time in the brands history through the #CallMeBettyCrocker recipe contest.
  • To this day, Betty Crocker continues to provide baking and cooking guidance to Americans with a dedicated feature on the Betty Crocker website aptly titled, Ask Betty!
  • Betty Crocker #CallMeBettyCrocker recipe grand prize winners will receive their own custom Betty Crocker packaging that celebrates the brands rich 100-year legacy and features their recipe, and second place winners will receive a Betty Crocker prize pack.

Betty Crocker™ Partners with Barbie™ Dream Gap Project to Empower Girls to Realize Their Limitless Potential

Retrieved on: 
Wednesday, March 3, 2021
Retail, Family, Consumer, Other Philanthropy, Philanthropy, Other Science, Primary, Secondary, Parenting, Marketing, Education, Children, Communications, Science, Food, Beverage, Betty Crocker, Barbie, Crocker, Baking mix, Video games, Toys, Culture, General Mills, Mattel

For its first initiative, Betty Crocker is partnering with Barbie and the brands Dream Gap Project initiative, another cultural icon that shares a commitment to helping children reach for the stars.

Key Points: 
  • For its first initiative, Betty Crocker is partnering with Barbie and the brands Dream Gap Project initiative, another cultural icon that shares a commitment to helping children reach for the stars.
  • View the full release here: https://www.businesswire.com/news/home/20210303005671/en/
    Betty Crocker Partners with Barbie Dream Gap Project to Empower Girls to Realize Their Limitless Potential ~ In Celebration of International Womens Day, Betty Crocker Unveils the BettyLab to Inspire Connection, Experimentation and Innovation (Photo: Business Wire)
    We believe the kitchen is more than a room and baking is just the beginning, said Stephanie Lensing, Brand Experience Manager, Betty Crocker.
  • In 2018, Barbie launched the Barbie Dream Gap Project as a global initiative to give girls the resources and support they need to continue believing in themselves.
  • To draw attention to this important cause, it is introducing a special edition Betty Crocker + Barbie Dream Gap Project Baking Better Futures cake mix that is available at retailers for a limited time.

Betty Crocker Seasonal Baking Kits To Surprise And Delight Bakers

Retrieved on: 
Thursday, January 28, 2021
Entertainment, Other Retail, Family, Supermarket, Consumer, Food, Beverage, General Entertainment, Other Entertainment, Teens, Parenting, Retail, Children, Food and drink, Foods, Peanut butter, Betty Crocker, Cupcake, Crocker, Reese's Pieces, Reese's Peanut Butter Cups, Baking

Betty Crocker is releasing its line-up of new seasonal products to meet demand for whimsical, easy and delicious treats.

Key Points: 
  • Betty Crocker is releasing its line-up of new seasonal products to meet demand for whimsical, easy and delicious treats.
  • Our spring baking kits offer unique opportunities to find joy, connect with those you love and share sweet moments together.
  • Reeses Pieces Surprise Cupcake Kit: Betty has teamed up with Reeses on a spring-themed cupcake thats sure to delight.
  • The limited-edition seasonal mixes and kits can be found at grocery retailers across the U.S. For product photos and more information about Betty Crocker, visit bettycrocker.com .

Not the Onion: T-Mobile Unveils a Betty Crocker Layer Cake

Retrieved on: 
Monday, October 12, 2020
Technology, Mobile, Wireless, Internet, Telecommunications, Food and drink, Foods, Articles, Deutsche Telekom, T-Mobile US, Betty Crocker, Layer cake, Baking mix, 5G, Cake

Today, T-Mobile (NASDAQ: TMUS) announced a culinary confection you need to eat to believe: the magenta Supercharged 5G Un-carrier Layer Cake.

Key Points: 
  • Today, T-Mobile (NASDAQ: TMUS) announced a culinary confection you need to eat to believe: the magenta Supercharged 5G Un-carrier Layer Cake.
  • A real Betty Crocker official, delicious Un-carrier layer cake mix.
  • We said it first and well say it again T-Mobiles layer cake approach to 5G is the ONLY way to #5GForAll.
  • Hell, weve even baked a cake with Betty Crocker to celebrate it, said Neville Ray, President of Technology at T-Mobile.

Consumer Goods Ranked in the Top Third in MBLM's Brand Intimacy 2020 Study; Industry Provides Comfort to Consumers During Pandemic

Retrieved on: 
Wednesday, May 20, 2020
Food and drink, Food industry, Foods, Product management, American brands, Brand, Communication design, Graphic design, Ben & Jerry's, Kellogg's, Stouffer's, Betty Crocker

Brands are also offering consumers comfort and some of the biggest are donating supplies and funds.

Key Points: 
  • Brands are also offering consumers comfort and some of the biggest are donating supplies and funds.
  • MBLM's study, now in its 10th year, revealed that Hershey's ranked #1 in the consumer goods industry followed by Kellogg's and Ben & Jerry's.
  • The remaining brands in the top 10 for the industry were: Nestl, Campbell's, Pillsbury, Quaker, Nabisco, Betty Crocker and Stouffer's.
  • About MBLM:MBLM has invented a new marketing paradigm, Brand Intimacy, delivering expertise and offerings across three areas of focus: Agency, Lab and Platform.

Betty Crocker Sets New GUINNESS WORLD RECORDS™ for the "Largest Mug Cake Mosaic" in Celebration of Saudi Arabia's 88th National Day

Retrieved on: 
Sunday, September 23, 2018
Food and drink, Cakes, Desserts, European cuisine, World cuisine, Icing, Betty Crocker

The bake-off for the new Guinness World Records title for the Largest mug cake mosaic was unveiled yesterday at Al Andalus Mall in Jeddah, measuring 112 square-meters with approximately 19,600 Betty Crocker mug cakes.

Key Points: 
  • The bake-off for the new Guinness World Records title for the Largest mug cake mosaic was unveiled yesterday at Al Andalus Mall in Jeddah, measuring 112 square-meters with approximately 19,600 Betty Crocker mug cakes.
  • It took 30 bakers almost 8 hours to create the marvelous cake and decorate it by 1900 Betty Crocker cake frosting tubs that represented the Saudi 88th National Day design on top of it before Guinness World Records adjudicator, Ahmed Jamal Jaber, officially confirmed it as the Largest mug cake mosaic ever.
  • To conform with Guinness World Records guidelines, the Largest mug cake mosaic had to meet specific requirements set by the organization.
  • The mosaic had to measure 112 square meters or above in order to break the Guinness World Records title.