First Financial Bank Uses Kasisto’s AI-Powered Digital Assistant to Drive 27% Increase in New Certificates of Deposit
“Integrating Gabby into our First Financial team has been crucial to elevating the client experience,” said Brad Waldhoff, Chief Information Officer at First Financial Bank.
- “Integrating Gabby into our First Financial team has been crucial to elevating the client experience,” said Brad Waldhoff, Chief Information Officer at First Financial Bank.
- The bank launched its new KAI-powered intelligent digital assistant “Gabby” in May 2023 to provide customers with a frictionless experience between digital and employee-assisted channels.
- In this way, Gabby bridges the gap between customers’ digital and physical banking experiences, ensuring queries are resolved seamlessly through either channel.
- Since Gabby’s launch in mid-2023, First Financial Bank has closely monitored Gabby’s performance on a variety of business criteria.