Natural Balance Pet Foods

Carnivore Meat Company Names Heather Govea as CEO

Retrieved on: 
Monday, March 18, 2024

GREEN BAY, Wis., March 18, 2024 /PRNewswire/ -- Carnivore Meat Company ("Carnivore" or the "Company"), an ultra-premium freeze-dried and frozen raw pet food manufacturer, announced today the appointment of Heather Govea as Chief Executive Officer.

Key Points: 
  • GREEN BAY, Wis., March 18, 2024 /PRNewswire/ -- Carnivore Meat Company ("Carnivore" or the "Company"), an ultra-premium freeze-dried and frozen raw pet food manufacturer, announced today the appointment of Heather Govea as Chief Executive Officer.
  • "Joining Carnivore as CEO in this stage of the Company's trajectory is a once-in-a-lifetime opportunity," said Govea.
  • Carnivore Meat Company is owned by Arbor Investments, a specialized private equity firm focused exclusively on acquiring companies in food, beverage, and related industries.
  • While she will join the Carnivore team at the upcoming Global Pet Expo trade show later this week, Govea will officially assume the role of CEO on May 1st.

Pet Supplies Plus and Natural Balance® Join Forces to Gift $50,000 Veteran's Day Donation to Patriot PAWS

Retrieved on: 
Saturday, November 11, 2023

PROSPER, Texas, Nov. 11, 2023 /PRNewswire/ -- Pet Supplies Plus, the largest and most trusted pet retail franchise, has once again joined forces with Natural Balance® to raise awareness of the profound impact service dogs have on America's servicemen and women. Pet Supplies Plus and Natural Balance continue their national partnership this year with a donation of $50,000 to Patriot PAWS Service Dogs, a non-profit that trains and provides service dogs for disabled Veterans, at no cost. The check presentation was hosted at the Prosper, Texas Pet Supplies Plus on Thursday, Nov. 9.

Key Points: 
  • Pet Supplies Plus and Natural Balance continue their national partnership this year with a donation of $50,000 to Patriot PAWS Service Dogs , a non-profit that trains and provides service dogs for disabled Veterans, at no cost.
  • In honor of Veterans Day, every Pet Supplies Plus purchase of Natural Balance products throughout November will support the $50,000 donation to Patriot PAWS Service Dogs.
  • "Our friends at Pet Supplies Plus and Natural Balance are truly helping us to fulfill our mission," said Lori Stevens, Founder & Executive Director of Patriot PAWS Service Dogs.
  • "Natural Balance is incredibly proud to once again partner with Pet Supplies Plus to support Patriot PAWS," said Darcy Hagan, Senior Vice President of Independent Sales of Natural Balance.

Natural Balance® Wins Dog Wet Food Product of the Year in 2023 Pet Independent Innovation Awards

Retrieved on: 
Thursday, August 17, 2023

LAS VEGAS, Aug. 17, 2023 /PRNewswire/ -- Natural Balance® Pet Foods, Inc., the premium pet specialty food brand, won a 2023 Pet Independent Innovation Award for its new Limited Ingredient Stews for Dogs. These hearty stews, which hit shelves earlier this summer, won the award for Dog Wet Food Product of the Year.

Key Points: 
  • LAS VEGAS, Aug. 17, 2023 /PRNewswire/ -- Natural Balance ® Pet Foods, Inc ., the premium pet specialty food brand, won a 2023 Pet Independent Innovation Award for its new Limited Ingredient Stews for Dogs.
  • These hearty stews, which hit shelves earlier this summer, won the award for Dog Wet Food Product of the Year.
  • "We are thrilled our Stews for Dogs were selected from over 2,000 submissions as Pet Innovation Awards' Dog Wet Food Product of the Year," said Michael Lopes, Director of Product Development.
  • The Natural Balance Customer Care team of Registered Veterinary Technicians is available to pet parents for meaningful conversations to help find the best Natural Balance recipe for your pet.

Natural Balance® and Canidae® Join Forces Under Ethos Pet Brands

Retrieved on: 
Tuesday, August 15, 2023

BROWNWOOD, Texas, Aug. 15, 2023 /PRNewswire/ -- Ethos Pet Brands, the new parent company created by the merger of industry-leading brands Natural Balance® Pet Foods, Inc., and Canidae® Pet Food Company, was unveiled today. The combination will leverage both companies' shared passion for improving the well-being and lives of pets through simple nutrition, responsibly sourced ingredients, and protein-rich products.

Key Points: 
  • BROWNWOOD, Texas, Aug. 15, 2023 /PRNewswire/ -- Ethos Pet Brands , the new parent company created by the merger of industry-leading brands Natural Balance ® Pet Foods, Inc ., and Canidae ® Pet Food Company , was unveiled today.
  • "Ethos Pet Brands marks the collaboration between two exceptional companies recognized for their best-in-class offerings for pet parents and their beloved pets," said Greg Shearson, chairman of the board, Ethos Pet Brands.
  • "The Ethos Pet Brands leadership team was thoughtfully assembled and represents deep experience in the pet specialty space.
  • To stay updated with Ethos Pet Brands, follow along on LinkedIn .

SIT. STAY. WATCH. THESE ADS ARE FOR YOUR FOUR-LEGGED FAMILY MEMBERS.

Retrieved on: 
Wednesday, November 16, 2022

SAN DIEGO, Nov. 16, 2022 /PRNewswire/ -- Natural Balance Pet Foods, Inc. (Natural Balance®) doesn't make food for people — it makes food for pets. That may seem obvious, but in a category where pets are increasingly personified and trends often seem aimed at making food enticing to people and not necessarily their dogs or cats, the premium pet food brand is something of an outlier. Its new "Made for Pets, Not People." campaign embodies just that.

Key Points: 
  • SAN DIEGO, Nov. 16, 2022 /PRNewswire/ -- Natural Balance Pet Foods, Inc. (Natural Balance) doesn't make food for people it makes food for pets.
  • That's okay because we designed these ads to appeal to our four-legged family members."
  • They are encouraging pet owners to show the ads to their pets and post their reactions on social media using #forpetsnotpeople.
  • The ads will be running on Hulu and YouTube, as well as Instagram , Facebook and Twitter .

$50,000 Donated to Patriot PAWS by Pet Supplies Plus and Natural Balance® in Honor of Veterans Day

Retrieved on: 
Monday, November 7, 2022

DALLAS, Nov. 7, 2022 /PRNewswire/ -- Pet Supplies Plus, the largest and most trusted pet retail franchise has once again joined forces with Natural Balance® to raise awareness about the profound impact Service Dogs have on America's servicemen and women. Pet Supplies Plus and Natural Balance continue their national partnership with a donation of $50,000 to Patriot PAWS Service Dogs, a non-profit that trains and provides Service Dogs for disabled Veterans, at no cost. Pet Supplies Plus hosted a check presentation at their location in Dallas, Texas on November 3rd.

Key Points: 
  • In honor of Veterans Day, any purchase of Natural Balance products made at a Pet Supplies Plus store through November 27 will support the $50,000 donation to Patriot PAWS Service Dogs.
  • Pet Supplies Plus and Natural Balance presented the check together to Patriot PAWS joined by Patriot PAWS' Founder & Executive Director, Lori Stevens, Development Coordinator, Marissa Pittman, Development Coordinator, Sarah Mathers and Patriot PAWS Service Dog, Pierce.
  • "We are incredibly grateful to our friends at Natural Balance and Pet Supplies Plus," said Patriot PAWS Founder Lori Stevens.
  • "Natural Balance is incredibly proud to once again partner with Pet Supplies Plus to support Patriot PAWS," said Darcy Hagan, Vice President of Sales of Natural Balance.

Channing Delaplane Brings Pet Wants to Myrtle Beach Area

Retrieved on: 
Tuesday, June 7, 2022

MYRTLE BEACH, S.C., June 7, 2022 /PRNewswire-PRWeb/ -- With a lifelong passion for animals, experience in animal nutrition and a background as an entrepreneur, Channing Delaplane is excited to announce the launch of his new pet-focused small business – Pet Wants South Myrtle.

Key Points: 
  • Pet Wants South Myrtle is a mobile business that offers free, personal delivery in Myrtle Beach, Conway, Surfside Beach, Garden City Beach, Murrells Inlet, Litchfield, Pawleys Island, Georgetown and the surrounding neighborhoods.
  • MYRTLE BEACH, S.C., June 7, 2022 /PRNewswire-PRWeb/ -- With a lifelong passion for animals, experience in animal nutrition and a background as an entrepreneur, Channing Delaplane is excited to announce the launch of his new pet-focused small business Pet Wants South Myrtle.
  • Pet Wants South Myrtle has multiple blends of dog and cat food formulas, treats, chews, as well as healing salve, calming balm, anti-itch spray, paw wax and more.
  • Pet Wants South Myrtle is a mobile business that offers free, personal delivery in Myrtle Beach, Conway, Surfside Beach, Garden City Beach, Murrells Inlet, Litchfield, Pawleys Island, Georgetown and the surrounding neighborhoods.

Pet Supplies Plus and Natural Balance® Partner to Donate $50,000 to Patriot PAWS in Honor of Veterans Day

Retrieved on: 
Monday, November 1, 2021

As a result of this continued national partnership, Natural Balance and Pet Supplies Plus have donated $50,000 to Patriot PAWS Service Dogs , a non-profit that trains and provides Service Dogs for disabled Veterans, at no cost.

Key Points: 
  • As a result of this continued national partnership, Natural Balance and Pet Supplies Plus have donated $50,000 to Patriot PAWS Service Dogs , a non-profit that trains and provides Service Dogs for disabled Veterans, at no cost.
  • Throughout November, the purchase of any Natural Balance product at all of the 590+ Pet Supplies Plus locations help to support the $50,000 donation to Patriot PAWS.
  • "As a company, it's an honor to continue our partnership with Natural Balance and Patriot PAWS once again," said Chris Rowland, CEO of Pet Supplies Plus.
  • "For over 10 years now, we've partnered with Pet Supplies Plus to bring awareness to Patriot PAWS and their amazing organization in honor of Veterans Day," said Darcy Hagan, Vice President of Sales, Natural Balance.

VMG Partners Welcomes Brianna Rizzo as Talent Partner

Retrieved on: 
Thursday, August 26, 2021

VMG Partners , a private equity firm specializing in building iconic consumer brands, announces today the appointment of Brianna Rizzo as the companys newest Talent Partner.

Key Points: 
  • VMG Partners , a private equity firm specializing in building iconic consumer brands, announces today the appointment of Brianna Rizzo as the companys newest Talent Partner.
  • Brianna is the perfect addition to our growing talent team, said Cassie Burr, Talent Partner at VMG Partners.
  • Through my work with Women on Boards Project I have had the pleasure to get to work with Cassie and the VMG team and I am honored to join VMG as we strive to grow and elevate VMG Partners, said Brianna Rizzo, Talent Partner, VMG Partners.
  • For more information on VMG Partners, please visit www.vmgpartners.com and for more information on VMG Catalyst, please visit www.catalyst.vmgpartners.com .

Natural Balance® Launches New Dog Foods Tailored To Meet Specific Nutritional Needs

Retrieved on: 
Wednesday, March 31, 2021

The Natural Balance Targeted Nutrition line features four dog formulas, Gentle Balance, On The Move, Zen Life and Fat Dogs.

Key Points: 
  • The Natural Balance Targeted Nutrition line features four dog formulas, Gentle Balance, On The Move, Zen Life and Fat Dogs.
  • Natural Balance also carries a weight management formula for cats called Fat Cats.
  • "As the specialty pet food space continues to grow, shoppers are seeking higher quality nutrition for their pets," said Brian Connolly, CEO of Natural Balance.
  • All Natural Balance products are backed by the Feed with Confidence guarantee which is among the highest and most rigorous in the pet food industry.