Forsman | Jotup

Seneca Polytechnic's world-changing graduates featured in new advertising campaign

Retrieved on:

Wednesday, October 25, 2023

Education, Forsman, Government, Life, Ambition, Workplace, Television, Communication, GTA, Seneca, Student, Partnership, Forsman & Bodenfors, Canada, Associate, Marketing, Management, Nursing

TORONTO, Oct. 25, 2023 /CNW/ - The newest phase of Challenge Accepted, the award-winning student recruitment campaign produced by Seneca Polytechnic in partnership with Forsman & Bodenfors Canada, is now in market .

Key Points:

TORONTO, Oct. 25, 2023 /CNW/ - The newest phase of Challenge Accepted, the award-winning student recruitment campaign produced by Seneca Polytechnic in partnership with Forsman & Bodenfors Canada, is now in market .
The latest iteration of the campaign builds on the Driven by Ambition concept – introduced in 2022 – by turning the spotlight on six more Seneca graduates who are channelling their education into highly successful careers.
"We're so proud of everything our outstanding graduates have accomplished and delighted to share some of the many Seneca success stories in this new campaign."
This year's featured graduates who are using their education to make an impact include:
"Seneca Polytechnic not only laid the foundations of my journalism career but also provided the perfect launch pad for success," said Mr. D'Mello.

Stagwell (STGW) Acquires Left Field Labs, Deepening Technology Capabilities in AI, Digital Transformation and Immersive Experiences

Retrieved on:

Thursday, October 12, 2023

NEW YORK, Oct. 12, 2023 /PRNewswire/ -- Stagwell (NASDAQ: STGW), the challenger network built to transform marketing, has acquired Left Field Labs (Left Field), a digital agency inventing at the intersection of technology and human-centric design. Left Field has spent over 15 years building a comprehensive digital offering and joins Stagwell's Constellation Network to help guide clients in designing and implementing responsibly designed AI systems, digital transformation initiatives, and immersive consumer experiences.

Key Points:

Left Field has spent over 15 years building a comprehensive digital offering and joins Stagwell's Constellation Network to help guide clients in designing and implementing responsibly designed AI systems, digital transformation initiatives, and immersive consumer experiences.
Left Field will amplify the Constellation network's offering with end-to-end services encompassing strategic innovation, user experience design, adept prototyping, and cutting-edge technological engineering.
"We're pleased to welcome Left Field as an integral part of our long-term growth strategy, helping us lead AI -based digital transformation in marketing."
As part of the Constellation network, Left Field will launch an expansive suite of offerings that seamlessly weave together AI, digital transformation, and immersive experiences to help companies foster organizational growth and enterprise-wide change.

Leading Vietnam Creative Shop Markus Agency to Join Stagwell (STGW) Global Affiliate Network

Retrieved on:

Thursday, October 5, 2023

Stagwell, Germany, SME, Advertising, Silver, Panasonic, GALE, Creativity, LATAM, Marketing, Forsman, Airline, European cuisine

NEW YORK and HANOI, Vietnam, Oct. 4, 2023 /PRNewswire/ -- Stagwell (NASDAQ: STGW), the challenger network built to transform marketing, announced Hanoi, Vietnam-based digital creative shop Markus Agency as a new partner within its Global Affiliate Network. Markus Agency will partner with Stagwell's network across Asia to help global brands activate authentically with Vietnamese consumers, as well as support local brands exporting products and services worldwide.

Key Points:

Adds creative and media capabilities in Southeast Asia; will partner with Stagwell on regional activations for global clients
NEW YORK and HANOI, Vietnam, Oct. 4, 2023 /PRNewswire/ -- Stagwell (NASDAQ: STGW), the challenger network built to transform marketing, announced Hanoi, Vietnam-based digital creative shop Markus Agency as a new partner within its Global Affiliate Network.
Markus Agency will partner with Stagwell's network across Asia to help global brands activate authentically with Vietnamese consumers, as well as support local brands exporting products and services worldwide.
Markus Agency brings unique regional expertise in brand marketing development and digital execution, and functionally expands Stagwell's reach in Asia-Pacific to Vietnam.
Markus Agency aids global brands in meeting local culture; local firms in enhancing their image with high-quality creative content; and local SMEs outsmart, not outspend, their competitors.

Therabody Unveils Major Evolution: Breakthrough Theragun Line, New Packaging, and Media Campaign Spotlighting Everyday Benefits of Theragun

Retrieved on:

Wednesday, October 4, 2023

LOS ANGELES, Oct. 4, 2023 /PRNewswire/ -- Wellness tech industry leader Therabody announces its most transformative launch to date, revealing three new Theragun devices designed to serve a wider range of customer pain points than ever before, plus a brand refresh that includes a groundbreaking marketing campaign, "The Workout Called Life."

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The device can pair with free routines in the Therabody App that help reduce heart rate to alleviate the symptoms of stress.
Theragun signature Percussive therapy that ranges from deep tissue massage to lighter pressure for scientifically-proven recovery from soreness and pain.
The Theragun Sense is the perfect Theragun for those seeking moderate intensity so they receive the relief that's right for them.
Therabody invites everyone to experience this new era of wellness with these products available starting today at Therabody Retail Stores, Best Buy, Target, and more.

Stagwell (STGW) Agencies Win Off the Beach with 12 Cannes Lions Awards

Retrieved on:

Tuesday, June 27, 2023

Creativity, Forsman, Stagwell, GALE, PR, Cannes Lions International Festival of Creativity, Forsman & Bodenfors, Doner, Observatory, Film industry, Anomaly

NEW YORK and CANNES, France, June 27, 2023 /PRNewswire/ -- Stagwell (NASDAQ: STGW), the challenger network built to transform marketing, took home top honors at the Cannes Lions International Festival of Creativity , the largest gathering in the creative marketing community.

Key Points:

NEW YORK and CANNES, France, June 27, 2023 /PRNewswire/ -- Stagwell (NASDAQ: STGW), the challenger network built to transform marketing, took home top honors at the Cannes Lions International Festival of Creativity , the largest gathering in the creative marketing community.
Network agencies including 72andSunny, Allison+Partners, Forsman & Bodenfors, and GALE won a combined 12 Cannes Lions awards across the categories of creative, design, digital, entertainment and PR.
"I want to applaud our team and amazing agencies for an excellent showing at the festival in our second year.
The success of Sport Beach was widely recognized as a clear demonstration of our creative ingenuity," said Stagwell Chairman and CEO Mark Penn.

Stagwell Network Demonstrates Creative Excellence Across Top Industry Award Shows: Clio, Effie, SABRE, and Webbys

Retrieved on:

Thursday, May 11, 2023

Nearly all of our PR and communications firms received recognition at the PRovoke North American SABRE Awards this week, with Allison+Partners leading the show as North American Agency of the Year and the #2 Best Large Agency to Work For.

Key Points:

Nearly all of our PR and communications firms received recognition at the PRovoke North American SABRE Awards this week, with Allison+Partners leading the show as North American Agency of the Year and the #2 Best Large Agency to Work For.
HUNTER was also named #5 Best Midsize Agency to Work For.
The Webbys recognize the "best of the internet" spanning digital experiences, commerce, and content.
Winning work from Stagwell included:

Digital Creative Agency 'In the Company of Huskies' to Join Forsman & Bodenfors, as Part of Stagwell (STGW)

Retrieved on:

Thursday, April 27, 2023

EPICA, DNA, Stagwell, Guinness Storehouse, F&B, Forsman, AME, Forsman & Bodenfors, Attention, B2C, Creativity, Slack, Acquisition, Allianz, Woman, National Tourism Agency (Albania), Retail, Nissan

NEW YORK and DUBLIN, April 27, 2023 /PRNewswire/ -- Stagwell (NASDAQ: STGW) the challenger network built to transform marketing, announced the acquisition of In the Company of Huskies (Huskies), a creative agency with digital DNA based in Ireland, to join the Forsman & Bodenfors Global Creative Collective. Huskies adds award-winning strategic, creative, and digital marketing capabilities, and further scales Forsman & Bodenfors' footprint across Europe as the collective accelerates momentum with new client wins and service offerings.

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Acquisition expands Forsman & Bodenfors into Ireland and strengthens strategic, creative and digital marketing services
NEW YORK and DUBLIN, April 27, 2023 /PRNewswire/ -- Stagwell (NASDAQ: STGW) the challenger network built to transform marketing, announced the acquisition of In the Company of Huskies (Huskies), a creative agency with digital DNA based in Ireland, to join the Forsman & Bodenfors Global Creative Collective.
Huskies adds award-winning strategic, creative, and digital marketing capabilities, and further scales Forsman & Bodenfors' footprint across Europe as the collective accelerates momentum with new client wins and service offerings.
Huskies has built a powerful digital-first operation that will complement F&B's creativity and communications expertise.
"Huskies has built a powerful digital-first operation that we believe will complement the creativity and communications expertise at Forsman & Bodenfors at a time when the agency's momentum is building worldwide," said Mark Penn, chairman and CEO, Stagwell.

Stagwell (STGW) Introduces Luxury-Focused 'Studio Cadeaux' with CEO Kathrin Lausch, AOR Partnership with Casa Komos Brands Group

Retrieved on:

Thursday, April 13, 2023

NEW YORK, April 13, 2023 /PRNewswire/ -- Stagwell (NASDAQ: STGW), the challenger network built to transform marketing, has launched Studio Cadeaux, a specialty studio designed to elevate brands in fashion, beauty and luxury. The Studio is led by creative and production veteran Kathrin Lausch (CEO) and seasoned brand and creative strategy expert Mike Karam (CSO).

Key Points:

The Studio is led by creative and production veteran Kathrin Lausch (CEO) and seasoned brand and creative strategy expert Mike Karam (CSO).
With work for Calvin Klein and MAC already underway, Studio Cadeaux is currently shooting for Tequila Komos at Pier 59.
"Studio Cadeaux is the first Stagwell Studio to be launched, part of a new model designed to uplevel client partnership that rivals global consultancies," said Julia Hammond, president, Stagwell Global Solutions.
Studio Cadeaux offers a new modernity to some of the world's most renowned brands."

Stagwell (STGW) Taps Helen Lafford to Expand International Presence as Chief Growth Officer for the United Kingdom and Europe

Retrieved on:

Tuesday, February 7, 2023

NEW YORK and LONDON, Feb. 7, 2023 /PRNewswire/ -- Stagwell (NASDAQ: STGW), the challenger network built to transform marketing, has appointed Helen Lafford as senior vice president, chief growth officer for the United Kingdom (U.K.) and Europe. Based in London, Helen will help shepherd international growth for the network, with the goal to spearhead cross-agency new business development in the region.

Key Points:

NEW YORK and LONDON, Feb. 7, 2023 /PRNewswire/ -- Stagwell (NASDAQ: STGW), the challenger network built to transform marketing, has appointed Helen Lafford as senior vice president, chief growth officer for the United Kingdom (U.K.) and Europe.
Based in London, Helen will help shepherd international growth for the network, with the goal to spearhead cross-agency new business development in the region.
She went on to serve as Blue 449's global head of special projects prior to joining Initiative.
"I love the diverse and exhilarating industry we work in and I'm delighted to join the most transformational and forward-thinking team in marketing as Stagwell's Chief Growth Officer for U.K./Europe," said Lafford.

Stagwell (STGW) Taps Helen Lafford to Expand International Presence as Chief Growth Officer for the United Kingdom and Europe

Retrieved on:

Tuesday, February 7, 2023

NEW YORK and LONDON, Feb. 7, 2023 /PRNewswire/ -- Stagwell (NASDAQ: STGW), the challenger network built to transform marketing, has appointed Helen Lafford as senior vice president, chief growth officer for the United Kingdom (U.K.) and Europe. Based in London, Helen will help shepherd international growth for the network, with the goal to spearhead cross-agency new business development in the region.

Key Points:

NEW YORK and LONDON, Feb. 7, 2023 /PRNewswire/ -- Stagwell (NASDAQ: STGW), the challenger network built to transform marketing, has appointed Helen Lafford as senior vice president, chief growth officer for the United Kingdom (U.K.) and Europe.
Based in London, Helen will help shepherd international growth for the network, with the goal to spearhead cross-agency new business development in the region.
She went on to serve as Blue 449's global head of special projects prior to joining Initiative.
"I love the diverse and exhilarating industry we work in and I'm delighted to join the most transformational and forward-thinking team in marketing as Stagwell's Chief Growth Officer for U.K./Europe," said Lafford.