Gen | Jotup

ServiceLink survey reveals Gen Z and millennials are ready to make their move

Retrieved on:

Tuesday, March 12, 2024

Millennials, Male, E-sign, Gen, Housing, Female, Generation Z, Overalls, Real estate

PITTSBURGH, March 12, 2024 /PRNewswire/ -- Gen Z and millennials are optimistic, eager and ready to buy a home. Relatively high mortgage rates and lower income levels aren't stopping their plans to become homeowners in 2024.

Key Points:

PITTSBURGH, March 12, 2024 /PRNewswire/ -- Gen Z and millennials are optimistic, eager and ready to buy a home.
64% of Gen Z and 55% of Gen X also are willing to consider auction for a future purchase.
This included 32% of Gen Z respondents, 29% of millennial respondents, 25% of Gen X respondents and 14% of baby boomer respondents.
This includes 74% of baby boomers, 58% of millennials, 57% of Gen X and 50% of Gen Z.

In 2024 Presidential Election, Swing Voter Emerges as Key Battleground According to New Stirista Research

Retrieved on:

Tuesday, March 12, 2024

SAN ANTONIO, March 12, 2024 /PRNewswire-PRWeb/ -- As the 2024 presidential election season is in full-swing, data-driven marketing technology firm Stirista today released a broad-ranging 2024 Voter Profile research report. Surveying more than 2,000 likely voters on party and ideology affiliation, purchasing behaviors, media and news consumption as well as celebrity/influencer impact, the Independent voter emerged as the key battleground for campaigns and political marketers looking for better critical insights to help predict voting behavior and avoid wasted ad spend.

Key Points:

SAN ANTONIO, March 12, 2024 /PRNewswire-PRWeb/ -- As the 2024 presidential election season is in full-swing, data-driven marketing technology firm Stirista today released a broad-ranging 2024 Voter Profile research report .
One-third (33%) of likely voters indicated that they were either Independent or unsure of their political affiliation.
Nearly half of Millennials and Gen Zs make-up the Independent voter population and the vast majority (80%) of this cohort consume news via social media.
Swing voters or Independents favor social media and watch less TV for their news consumption than Democrats and Republicans.

FlexJobs Survey Finds Half Of US Workers Would Take Pay Cut To Work From Anywhere

Retrieved on:

Tuesday, March 12, 2024

Marketing, Woman, Accounting, Education, Momentive (software company), Social media, Computer, Gen, Management

GUAYNABO, Puerto Rico, March 12, 2024 /PRNewswire-PRWeb/ -- According to FlexJobs®' 2024 Work-From-Anywhere Survey, half (50%) of respondents said they're willing to accept a pay cut to be able to work from anywhere. Specifically, 26% of people surveyed would accept a five percent pay cut, and 24% stated they would accept a salary decrease of either 10% or 15%.

Key Points:

However, with more employers embracing remote work arrangements over the past few years, there are companies providing a steady flow of work-from-anywhere opportunities.
"Return-to-office mandates are largely responsible for the growing divide between employers and their workforces," said Toni Frana, Lead Career Expert at FlexJobs .
"But as we've seen on FlexJobs, many companies are adopting work-from-anywhere arrangements and creating more opportunities than ever before for workers to find a career that has the location flexibility they want."
*FlexJobs created the survey, which was promoted to general audiences and its subscribers/members primarily through social media and newsletters.

Majority of Singaporeans Now Purchase Travel Insurance Through Digital Channels & Favor 'Metered' Policies, KoverNow Survey Finds

Retrieved on:

Tuesday, March 12, 2024

Millennials, Smartphone, Business, Ageing, Travel, App Store (iOS/iPadOS), Research, Policy, Insurance, Generation Z, Gen, National university, Online shopping

SINGAPORE, March 12, 2024 /PRNewswire/ -- KoverNow, the popular digital insurance platform, has revealed the results of a new survey, conducted in co-operation with the National University of Singapore, into the attitudes and behaviour of smartphone users towards the purchasing of insurance products and services. The survey, which was carried out amongst 500 Singaporeans, shows a strong demand for travel insurance across all age groups, a preference to use digital channels when selecting and buying policies and an inclination toward 'metered' policies that can be turned on and off on demand.

Key Points:

Irrespective of income, 64% of all respondents said that they had previously bought travel insurance and plan to purchase it in the future.
43.7% travel 2-3 times a year and of this group a huge 91% said that they would buy travel insurance in the future.
28% travel more than 3 times annually, of which 84% currently own, or have previously bought, travel insurance.
Stephan Kaiser, CEO at KoverNow, said: "Singaporeans love to travel, and believe in the importance of insurance to protect themselves and their valuables.

Majority of Singaporeans Now Purchase Travel Insurance Through Digital Channels & Favor 'Metered' Policies, KoverNow Survey Finds

Retrieved on:

Tuesday, March 12, 2024

Millennials, Smartphone, Business, Ageing, Travel, App Store (iOS/iPadOS), Research, Policy, Insurance, Generation Z, Gen, National university, Online shopping

SINGAPORE, March 12, 2024 /PRNewswire/ -- KoverNow, the popular digital insurance platform, has revealed the results of a new survey, conducted in co-operation with the National University of Singapore, into the attitudes and behaviour of smartphone users towards the purchasing of insurance products and services. The survey, which was carried out amongst 500 Singaporeans, shows a strong demand for travel insurance across all age groups, a preference to use digital channels when selecting and buying policies and an inclination toward 'metered' policies that can be turned on and off on demand.

Key Points:

Irrespective of income, 64% of all respondents said that they had previously bought travel insurance and plan to purchase it in the future.
43.7% travel 2-3 times a year and of this group a huge 91% said that they would buy travel insurance in the future.
28% travel more than 3 times annually, of which 84% currently own, or have previously bought, travel insurance.
Stephan Kaiser, CEO at KoverNow, said: "Singaporeans love to travel, and believe in the importance of insurance to protect themselves and their valuables.

Beekman 1802 Dupe Themselves with Groundbreaking Biotech Vegan Goat Milk - Launches New Shine Free Skincare Range Targeting the Needs of Gen Z

Retrieved on:

Monday, March 11, 2024

Skin care, Biotechnology, Nutrient, Lifting, ALS, Twin, Milk, Chia Pet, Ulta, Skin, Generation Z, Dicarboxylic acid, Astringent, Gen, Cosmetics

This new Shine-Free range with vegan goat milk targets the needs of oily and combination skin and is tailored towards Gen Z to actively balance the skin barrier.

Key Points:

This new Shine-Free range with vegan goat milk targets the needs of oily and combination skin and is tailored towards Gen Z to actively balance the skin barrier.
After having researched goat milk science for 15 years, Beekman 1802 most recently conducted a white paper study to identify the exact composition and weight of the 31 nutrients found inside every drop of goat milk.
Although Goat milk fatty acids are rich and ultra-hydrating for dry skin, they may be too heavy for those with oily or blemish-prone skin.
Black Tea Ferment: Strengthens the skin barrier while lifting away oil, dirty and makeup
To launch the Shine-Free collection, Beekman 1802 took a full 360 approach with their newly "cloned" vegan goat milk.

Feelings of Financial Insecurity in America Soar to Record High, Even as Consumer Anxiety About the Economy and Recession Recede

Retrieved on:

Monday, March 11, 2024

Risk, Gold, Research, Investment, Silver, Gen, Generation Z, Environment, Cryptocurrency

MILWAUKEE, March 11, 2024 /PRNewswire/ -- Americans have a rosier view of the direction of the U.S. economy, and yet, their feelings of financial insecurity have hit a record high. This is among the topline findings from Northwestern Mutual's newly released 2024 Planning & Progress Study, the company's proprietary research series that explores Americans' attitudes, behaviors and perspectives across a broad set of issues impacting their long-term financial security.

Key Points:

"Gridlock, divergent visions and persistent threats of government shutdowns have Americans concerned about our leaders' ability to come together and solve large problems," said Mitchell.
"Increasingly, people are concerned that they and their finances may be caught in the middle of these arguments.
The gameplan for those who favor playing defense is mostly focused on cutting costs (56%) and building savings (51%).
In fact, the research shows a continued decline among Americans who consider themselves "disciplined" financial planners – from 65% in the post-Covid 2020 study to 45% in 2024.

Enkrypt AI Raises $2.35M to Build a Visibility and Security Layer for Gen AI

Retrieved on:

Wednesday, February 28, 2024

Enkrypt AI stands apart by merging threat detection, privacy, and compliance into a comprehensive toolkit ensuring business adoption of LLMs and generative AI is safe, reliable and compliant.

Key Points:

Enkrypt AI was founded by two Yale PhDs and AI practitioners Sahil Agarwal (CEO) and Prashanth Harshangi (CTO) in 2022.
With Enkrypt AI, enterprises have a control layer between these LLMs and end-users, providing security and safety functionality.
Prashanth Harshangi, Co-founder and CTO at Enkrypt AI commented: "As the benefits of AI become ever more tangible, so do the risks.
Enkrypt is the command center to control, monitor and have visibility across Gen AI initiatives."

HKTDC MarketingPulse and eTailingPulse set to return on 13 March

Retrieved on:

Thursday, February 29, 2024

This year?s conferences will feature heavyweight speakers, including AI Futurist Zack Kass, the former Head of Go To Market at OpenAI.

Key Points:

This year?s conferences will feature heavyweight speakers, including AI Futurist Zack Kass, the former Head of Go To Market at OpenAI.
He has been demystifying AI and making it accessible and understandable for everyone, helping leaders from different areas navigate the rapidly evolving environment.
Creating opportunities for start-ups and a new generation of entrepreneurs is a key area for the HKTDC.
For interviews with speakers, please email [email protected] and [email protected] and we will be in touch to follow up.

Circana Report Reveals Private Brands Surge Amidst Inflation

Retrieved on:

Thursday, March 7, 2024

Marketing, Growth, Consumer, Food, Gen, Beauty, Retail

Chicago, March 07, 2024 (GLOBE NEWSWIRE) -- Circana ™, the leading advisor on the complexity of consumer behavior, today released a new report on the state of private brands (also referred to as store brands or private labels).

Key Points:

Chicago, March 07, 2024 (GLOBE NEWSWIRE) -- Circana ™, the leading advisor on the complexity of consumer behavior, today released a new report on the state of private brands (also referred to as store brands or private labels).
Despite high inflation, private brands have experienced growth, surpassing $217 billion in sales in the United States market.
The report, “CPG Private Brands Update,” provides an update on the store brand landscape, and identifies retailer opportunities to increase demand for their own brand and private brand offerings.
“Private brands are increasingly capturing market share from name brands, experiencing growth in both dollar sales and units,” said Mary Ellen Lynch, principal, Center Store Solutions, Circana.