Hippeas® Announces Leading-Edge Regenerative Agriculture Collaboration with Avena Foods
"We have been working with Avena as a supplier of our pulses and are so excited to be taking our partnership to new heights with our collaborative regenerative agriculture pilot program," stated HIPPEAS® CMO, Julia Hecht. "Yellow pea is the #1 ingredient in our HIPPEAS Veggie Straws and is also used in our Chickpea Tortilla Chips and Chickpea Puffs, so we're proud to source regeneratively grown yellow peas from Avena. HIPPEAS has always aligned with suppliers who are trying to make a difference in sustainable agriculture and Avena's commitment is incomparable -- we are thrilled to be a part of this impactful pilot program and look forward to sharing our findings and other exciting news later this year," she continued.
- NEW YORK, June 6, 2023 /PRNewswire/ -- HIPPEAS® is spreading The Peas & Love by piloting a cutting-edge regenerative agriculture pilot program with Canadian specialty pulse and oat miller Avena Foods Limited .
- The collaboration includes the development of a field crop 'living lab' demonstration with Rosengren Farms, an Avena grower.
- This important sustainability project, with the support of Saskatchewan's South East Research Farm, will evaluate the intercropping practice for climate impacts through scientific modeling.
- "Our partnership with HIPPEAS harnesses the expertise of farmers and food scientists," explained Avena CEO Gord Flaten.