Velo Cyclery Names Paul McAfee CEO and President
CHICAGO and BOULDER, Colo., Feb. 24, 2023 /PRNewswire/ -- Velo, a recently formed online retailer of cycling equipment and accessories, announced today that Paul McAfee has been named CEO and President. McAfee is responsible for driving the organization's growth through exceptional consumer experiences and as a trusted partner to cycling brands. Velo, formed by Sterling Partners ("Sterling"), a growth-oriented investment management firm, is comprised of two storied cyclery companies, Planet Cyclery and Colorado Cyclist.
- CHICAGO and BOULDER, Colo., Feb. 24, 2023 /PRNewswire/ -- Velo , a recently formed online retailer of cycling equipment and accessories, announced today that Paul McAfee has been named CEO and President.
- Velo, formed by Sterling Partners ("Sterling"), a growth-oriented investment management firm, is comprised of two storied cyclery companies, Planet Cyclery and Colorado Cyclist .
- Velo, a recently formed online retailer of cycling equipment and accessories, announced Paul McAfee has been named CEO and President
The Velo family of retailers sell bicycles, components, and accessories through their online and brick-and-mortar stores. - He joined Velo from STATSports, where he was the President of its North America operations and its Chief Sales Officer.