Product placement

Rembrand Taps Cory Treffiletti as Chief Marketing Officer To Accelerate Rembrand's Growth with Large Brands

Retrieved on: 
Tuesday, September 26, 2023
Cloud, Product placement, VPP, Advertising, PALO, Synthetic media, BlueKai, Human back, Special creation, Generative, Growth, News

PALO ALTO, Calif., Sept. 26, 2023 /PRNewswire-PRWeb/ -- Rembrand, the Product Placement Platform powered by Generative AI, today is announcing the hiring of Cory Treffiletti as Chief Marketing Officer. Treffiletti rejoins a team that has been consistently successful with companies such as BlueKai, Oracle Data Cloud and Voicea, as well as his own prior experience in the advertising agency business with such early successes as i-Traffic, Freestyle Interactive and Carat Fusion. The arrival of Treffiletti signals the rapid growth that Rembrand has seen since launch earlier this year. Back in February, Rembrand announced its automated approach to leveraging AI to identify and insert virtual product placement at scale for brand advertisers.

Key Points: 
  • The arrival of Treffiletti signals the rapid growth that Rembrand has seen since launch earlier this year.
  • Back in February, Rembrand announced its automated approach to leveraging AI to identify and insert virtual product placement at scale for brand advertisers.
  • In these campaigns, Rembrand has proven that it can offer large advertisers a way to be integrated quickly into high-quality video content.
  • "He was a natural for us to bring into the team to help us spur the growth of the business."

Black Dragon Capital(SM) Congratulates Ryff on Recent Successful $11.7M Fundraise

Retrieved on: 
Wednesday, August 4, 2021
Ryff

MIAMI, Aug. 4, 2021 /PRNewswire/ -- Louis Hernandez Jr.,Founder and CEO of Black Dragon CapitalSM and Board Chairman of RYFF , commends the AI Media Technology company's just-closed $11.7M new round of funding.

Key Points: 
  • MIAMI, Aug. 4, 2021 /PRNewswire/ -- Louis Hernandez Jr.,Founder and CEO of Black Dragon CapitalSM and Board Chairman of RYFF , commends the AI Media Technology company's just-closed $11.7M new round of funding.
  • "I'm very excited and proud of the team at Ryff and the incredible progress they've made on creating their groundbreaking new technology for real-time brand integration," said Louis Hernandez, Jr. Chairman of RYFF and Founder and CEO of Black Dragon Capital.
  • "Audent Global Asset Management has an incredible track record of success and is closely tied to the media industry; I can't think of a better partner!"
  • The Los Angeles-based company is disrupting the industry by offering an award-winning solution to what RYFF considers to be an outdated form of advertising: Product Placement.

Creator Economy Platform Koji Launches New Apps, Resources for Next-Level Brand Integrations

Retrieved on: 
Tuesday, July 13, 2021
Marketing, Product placement, Television advertising, Engagement marketing, Brand

SAN DIEGO, July 13, 2021 /PRNewswire/ -- Koji , the world's most powerful Link in Bio platform for the Creator Economy, today announced a suite of Brand Integration apps, as well as resources to help creators of all sizes engage in next-generation brand partnerships.

Key Points: 
  • SAN DIEGO, July 13, 2021 /PRNewswire/ -- Koji , the world's most powerful Link in Bio platform for the Creator Economy, today announced a suite of Brand Integration apps, as well as resources to help creators of all sizes engage in next-generation brand partnerships.
  • The Brand Integration suite launches with two Link in Bio apps, Branded Survey and Branded Quiz, that democratize the brand partnership landscape by giving creators tools and data previously only accessible through bespoke, custom-built integrations.
  • Koji's new suite of Brand Integration apps gives every creator the tools to take their partnerships to the next level of engagement and value," said Koji CEO Dmitry Shapiro.
  • Branded Survey and Branded Quiz are the first apps to be released as part of the Brand Integration suite.

Crossroad Services Partners with Movista for Continued Innovation to Serve the Home Improvement Industry

Retrieved on: 
Thursday, July 1, 2021
Marketing, Business, Articles, Digital media, Digital signage, Signage, Video, Retail, Sales, Product placement

Field staff will use Movista to execute resets, installs, store remodels, digital signage, and launch new stores.

Key Points: 
  • Field staff will use Movista to execute resets, installs, store remodels, digital signage, and launch new stores.
  • Continental Sales & Marketing and Crossroad Services needed a partner that could flexibly serve their diverse clients, ranging from consistent product service and training to others needing a one-time reset or product placement.
  • Leveraging Movista, Crossroad Services will gain improvements to their photo reporting and data collection.
  • Founded in 2010, Movista Inc. provides the industry's leading mobile-first retail execution and workforce management platform, ONE by Movista.

The Luxury Network UAE and the Ascendant Group Combine Exclusive Clientele & Private Membership Models to Launch Global, Strategic Partnership to Help Executives & Companies

Retrieved on: 
Thursday, June 24, 2021
Marketing, TLN, Product placement, Affinity marketing, Affinity, Business networking

"The H2H marketing model is a true paradigm shift," said Ascendant Group CEO Raoul Davis.

Key Points: 
  • "The H2H marketing model is a true paradigm shift," said Ascendant Group CEO Raoul Davis.
  • Specifically, this new partnership offers product placements and collaborations, endorsements, networking, exclusive TLN-curated and TLN-sponsored events, media sharing, and exposure in local, regional and international media outlets.
  • The Ascendant Group is a CEO brand development and execution firm of 25 professionals across four continents.
  • Founded in 2006, The Luxury Network UAE is the world's leading luxury affinity marketing and business networking group that creates partnerships between UAE's most prestigious luxury brands in fields such as aviation, banks, cars, jewelry, and much more.

Harvest One Adds 11,000+ New Distribution Points in U.S. for the Dream Water Brand Further Enhancing the Global Growth Strategy

Retrieved on: 
Thursday, June 10, 2021
Marketing, Product management, Communication design, Marketing strategy, Brand, Graphic design, Product placement, Product marketing, Market, Retail

Harvest One continues to focus on the distribution expansion of Dream Water within the North American market.

Key Points: 
  • Harvest One continues to focus on the distribution expansion of Dream Water within the North American market.
  • Recent partnerships with five major retailers will have Dream Water available in an additional 11,000 retail locations within the U.S. market.
  • Each of these partnerships provides unique product placements that will focus on brand awareness and product trial.
  • Entrance into new and emerging channels has been a key priority of the organization and the Company continues to execute on this strategy.

Torque Lifestyle Brands Announces Huge Growth in Retail Locations Nationwide

Retrieved on: 
Wednesday, June 2, 2021
Video games, Marketing, Creative works, Health food stores, GNC, Yield10 Bioscience, Lifestyle brand, EAS, The Suffering, Product placement

American Metabolix, a Torque Lifestyle Brands Company, Now Rolling Out in New GNC, Max Muscle Sports Nutrition and Vegas Discount Nutrition Locations Nationwide

Key Points: 
  • The new locations were won by American Metabolix , a Torque Lifestyle Brands company, which will begin shipping its Muscle Test, a testosterone support product, to the 1000+ national GNC franchise locations - as well as its full line of products into Max Muscle Sports Nutrition locations and Vegas Discount Nutrition locations nationwide.
  • "We are pleased to have significantly expanded our national retail footprint for our American Metabolix brand, building on our recent momentum to begin a significant new sales push going into the summer of 2021," said David Lovatt, Chief Executive Officer of Torque Lifestyle Brands.
  • In the months ahead, we will seek to further expand our diverse portfolio of in-house brands and drive more product placements across our family of companies into retail locations nationwide.
  • About Torque Lifestyle Brands Inc.
    Torque Lifestyle Brands Inc. (OTC Pink: TQLB) is an emerging leader in the $150B+ sports nutrition and supplements market.

BEN Expands Executive Team With Key Senior Hire For Its Product Placement Business

Retrieved on: 
Thursday, February 18, 2021
Marketing, Communications, Social media, Other Entertainment, Entertainment, Marketing, Influencer marketing, Quibi, Product placement, The Walt Disney Company, Malcolm

In her new role, Malcolm-Thornton will be focused on driving new business for BENs product placement division, as well as providing leadership to the companys growing sales team globally.

Key Points: 
  • In her new role, Malcolm-Thornton will be focused on driving new business for BENs product placement division, as well as providing leadership to the companys growing sales team globally.
  • Malcolm-Thornton joins BEN following a record-breaking year across its product placement, influencer marketing, and AI businesses.
  • Prior to joining BEN, she held senior sales leadership positions at The Walt Disney Company, Cond Nast, and most recently Quibi.
  • Were thrilled to have Pauline join our growing team at BEN, said Ricky Ray Butler, CEO of BEN.

Record label & music distributor, NEXT Records, signs video premiere deal with droppTV, the world's first shoppable video streaming platform.

Retrieved on: 
Tuesday, September 15, 2020
Marketing, Concurrent computing, Distributed computing, Product placement, Television advertising, Streaming media

The NEXT Records roster, however, are no strangers to the world's first shoppable video streaming platform.

Key Points: 
  • The NEXT Records roster, however, are no strangers to the world's first shoppable video streaming platform.
  • These dropps create new exposure for the artist through product integration and new demographics for brands through video placements.
  • NEXT Records is an independent and full service record label based in New York City.
  • As an artist friendly label, NEXT artists are educated and involved in the entire process of the release and promotion of their music, not just the creation.

Global Product Placement Spend Up 14.5% to $20.6B in 2019, But COVID-19 Impact to End 10-Yr Growth Streak in 2020; Strong Rebound Seen in '21 on TV, Digital, Music Growth

Retrieved on: 
Wednesday, May 27, 2020
Telecommunications, Technology, Companies, Mobile telecommunications, 5G, Internet of things, Technology forecasting, Nokia, Product placement, Placement

By late May, the top 20 global product placement markets accounted for almost 75% of all COVID-19 cases and nearly 85% of total deaths.

Key Points: 
  • By late May, the top 20 global product placement markets accounted for almost 75% of all COVID-19 cases and nearly 85% of total deaths.
  • Product placement in TV is, by far, the largest media platform category, valued at $14.05 billion globally in 2019, according to the Global Product Placement Forecast 2020.
  • Nokia's first 5G phone is also expected to be launched with a product placement in the Bond film.
  • Product placement in digital media platforms, including online, mobile and social media channels, grew the fastest, up 20.9% in 2019.