Frequence Launches Triton Integration to Streamline Audio Advertising in Omnichannel Campaigns
“With the integration, Triton users will be able to create proposals, submit orders, and view their reporting performance all through Frequence’s platform as a unified solution for their advertising needs.”
- “With the integration, Triton users will be able to create proposals, submit orders, and view their reporting performance all through Frequence’s platform as a unified solution for their advertising needs.”
The integration will allow account executives to propose a media plan that includes Triton-supported audio channels, collect the necessary information required to submit a Triton Digital order, and have Frequence output the order information to run campaigns within Triton Digital. - “Triton Digital is all about optimizing audio content for distribution and monetization, and we’re always expanding our partnerships to drive better results,” said Benjamin Masse, Chief Product Officer of Triton Digital.
- “Audio is one part of an increasingly omnichannel advertising ecosystem, and our integration with Frequence gives our partners and customers more options than ever before.”
The world's largest and most sophisticated audio publishers and advertising agencies rely on Triton’s comprehensive suite of audio advertising technology to support their streaming strategies. - “Digital audio represents a powerful addition to omnichannel media campaigns, and Frequence is committed to driving performance for our partners across the ecosystem,” said Tom Cheli, CEO.