Zion & Zion Study Reveals Brand 'Clarity' More Important Than 'Originality' for QSRs
Some noteworthy findings of the Zion & Zion study are as follows:
- Some noteworthy findings of the Zion & Zion study are as follows:
CFA reveals that the Brand Personality Appeal three-factor framework is remarkably valid for measuring QSR brand personalities. - This Zion & Zion research study was based on a nationwide survey of 4,363 adults.
- Based in Tempe, Ariz., Zion & Zion is a full-service national marketing firm specializing in marketing strategy, advertising, public relations, social media and interactive services.
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