Advertising Cookies Ban: Montreal Startup Files Patent for AI Solution Based on Location Intelligence
MONTREAL, Sept. 14, 2023 /PRNewswire/ - Urbanoid, a startup specializing in Location Intelligence, has collaborated with Concordia University's Applied AI Institute to develop an innovative technology enabling marketers to target ads without relying on cookies.
- MONTREAL, Sept. 14, 2023 /PRNewswire/ - Urbanoid, a startup specializing in Location Intelligence, has collaborated with Concordia University's Applied AI Institute to develop an innovative technology enabling marketers to target ads without relying on cookies.
- The AI-based solution (code name CTX) responds to a prevailing concern within the advertising industry: the withdrawal and ban of third-party cookies by tech giants like Google and Apple.
- CTX's technology will enable advertisers to bid intelligently for ad spaces without relying on users' browsing history.
- We are delighted to have worked closely with Concordia University's Applied AI Institute to develop the CTX technology."