Catalina Identifies Top Private Brand Categories on The Move
ST. PETERSBURG, Fla., July 22, 2022 /PRNewswire/ -- With rising inflation and ongoing supply chain issues continuing to unsettle consumers, shopper intelligence leader Catalina is closely tracking the sales impact on grocery retailers' private/store brands.
- Among the insights Catalina gleaned from its recent private brand analysis:
The rise in unit sales of store brand staples like canned fish and soup indicates consumers are looking for affordable lunch and dinner solutions. - With the USDA reporting brand name cereal prices rising between 10-11% in 2022, private brand alternatives are benefiting.
- Shoppers also are scooping up private brand baby food and formula, looking for alternatives amidst a nationwide shortage of brand name products in this category.
- As outlined in Catalina's recently published Inflation Guide , private brand marketers can use ultra-precise personalization and real-time responsiveness to deliver value to shoppers.