Mainstream media

CryptoVirally Unveils Mega Savings: Up to 70% Off on Premium Crypto Marketing Packages

Retrieved on: 
Monday, September 25, 2023

These offers are available for the next 90 days, ensuring that crypto projects can avail of the best marketing solutions at a fraction of the cost.

Key Points: 
  • These offers are available for the next 90 days, ensuring that crypto projects can avail of the best marketing solutions at a fraction of the cost.
  • Highlights of the Limited Offers:
    Bloomberg and Mainstream Media + Awareness Silver + Crypto PR: This package promises a potential reach of over 1.5 billion readers.
  • Organic Posting - Crypto News/Reviews: Get your project reviewed by top crypto media websites with 5 unique articles and publications on Hackernoon, TechBullion, CryptoAdventure, Publish0x, and CoinMarketCap.
  • Telegram Marketing Campaign: Promote your project with 50 group calls on Telegram, 30K direct messages to targeted crypto enthusiasts, and transparent reporting.

Amagi Assists Mainstream Media AG With the Launch of the First Female-Centred FAST Channel in Germany

Retrieved on: 
Thursday, March 16, 2023

MUNICH, March 16, 2023 /PRNewswire/ -- Amagi, the global leader in cloud-based SaaS technology for broadcast and connected TV, announced today that Mainstream Media AG has launched its first-ever female-centred Free Ad-supported Streaming TV (FAST) channel, Starke Frauen (Strong Women), by using Amagi's FAST solutions. With this launch, the pay-TV network has added to the momentum of FAST in Germany, boosting an ecosystem that has the potential to become a widely accepted content consumption model in the region.

Key Points: 
  • "With our new FAST channels, we want to address viewers who appreciate having our quality entertainment free of charge on digital TV platforms and mobile applications," said Tim Werner, CEO, Mainstream Media AG.
  • By launching a FAST channel, Mainstream Media AG can now enjoy the benefits that are exclusive to a B2C model, including opportunities for audience engagement, personalized ads, and content delivery.
  • To set up the channel, Mainstream Media AG deployed Amagi CLOUDPORT for cloud-based channel playout and Amagi THUNDERSTORM for dynamic server-side ad insertion.
  • "Amagi prides itself on supporting the growth of niche content on FAST through partnerships with leading TV networks such as Mainstream," said Srinivasan KA, Co-founder & Chief Revenue Officer, Amagi.

Amagi Assists Mainstream Media AG With the Launch of the First Female-Centred FAST Channel in Germany

Retrieved on: 
Thursday, March 16, 2023

MUNICH, March 16, 2023 /PRNewswire/ -- Amagi, the global leader in cloud-based SaaS technology for broadcast and connected TV, announced today that Mainstream Media AG has launched its first-ever female-centred Free Ad-supported Streaming TV (FAST) channel, Starke Frauen (Strong Women), by using Amagi's FAST solutions. With this launch, the pay-TV network has added to the momentum of FAST in Germany, boosting an ecosystem that has the potential to become a widely accepted content consumption model in the region.

Key Points: 
  • "With our new FAST channels, we want to address viewers who appreciate having our quality entertainment free of charge on digital TV platforms and mobile applications," said Tim Werner, CEO, Mainstream Media AG.
  • By launching a FAST channel, Mainstream Media AG can now enjoy the benefits that are exclusive to a B2C model, including opportunities for audience engagement, personalized ads, and content delivery.
  • To set up the channel, Mainstream Media AG deployed Amagi CLOUDPORT for cloud-based channel playout and Amagi THUNDERSTORM for dynamic server-side ad insertion.
  • "Amagi prides itself on supporting the growth of niche content on FAST through partnerships with leading TV networks such as Mainstream," said Srinivasan KA, Co-founder & Chief Revenue Officer, Amagi.

BRANDS ARE MISSING OUT ON REVENUE AND MARKET SHARE GROWTH BY NOT ENGAGING EFFECTIVELY WITH DIVERSE COMMUNITIES & MEDIA PROPERTIES, ACCORDING TO RESEARCH FROM DIRECT DIGITAL HOLDINGS

Retrieved on: 
Tuesday, February 14, 2023

HOUSTON, Feb. 14, 2023 /PRNewswire/ -- Direct Digital Holdings, Inc. (Nasdaq: DRCT) ("Direct Digital Holdings" or the "Company"), a leading advertising and marketing technology platform operating through its companies Colossus Media, LLC ("Colossus SSP"), Huddled Masses LLC ("Huddled Masses") and Orange142, LLC ("Orange142"), today released a new whitepaper, Dollars & DEI: Multicultural Consumers' Insights on Brands' Media Buying and Marketing Practices. The findings reveal that brands, at a time of economic uncertainty, are currently missing out on significant revenue and market share growth opportunities – and jeopardizing future growth – due to a lack of appropriate and purposeful focus on the Black, Hispanic / Latin, AAPI and LGBTQIA+ communities.

Key Points: 
  • The whitepaper centers on exclusive research, commissioned by Direct Digital Holdings and conducted by Horowitz Research.
  • The large majority of diverse consumers, about 8 in 10, feel more positively about brands that advertise in targeted diverse/multicultural media.
  • 4 out of 10 of respondents said they notice ads more when they appear on targeted diverse / multicultural media channels versus mainstream media.
  • To download the whitepaper: Dollars & DEI: Multicultural Consumers' Insights on Brands' Media Buying and Marketing Practices, go to https://directdigitalholdings.com/whitepaper .

CBS Corporation And National Amusements Announce Resolution Of Governance Disputes And Transition To New Leadership

Retrieved on: 
Monday, September 10, 2018

NEW YORK, Sept. 9, 2018 /PRNewswire/ --CBS Corporation (NYSE: CBS.A and CBS) ("CBS" or "the Company") today announced a settlement agreement with National Amusements, Inc. ("NAI"), members of the CBS Board of Directors, and related parties.

Key Points: 
  • NEW YORK, Sept. 9, 2018 /PRNewswire/ --CBS Corporation (NYSE: CBS.A and CBS) ("CBS" or "the Company") today announced a settlement agreement with National Amusements, Inc. ("NAI"), members of the CBS Board of Directors, and related parties.
  • In this role, he will oversee all operations of the Company, including the CBS Television Network, Showtime Networks, The CW (a joint venture between CBS Corporation and Warner Bros. Entertainment), CBS Television Studios, CBS Studios International, CBS Television Distribution, CBS Interactive, CBS Films, CBS Television Stations and Simon & Schuster.
  • CBS' businesses include CBS Television Network, The CW (a joint venture between CBS Corporation and Warner Bros. Entertainment), Network Ten Australia, CBS Television Studios, CBS Studios International, CBS Television Distribution, CBS Consumer Products, CBS Home Entertainment, CBS Interactive, CBS Films, Showtime Networks, CBS Sports Network, Pop (a joint venture between CBS Corporation and Lionsgate), Smithsonian Networks, Simon & Schuster, CBS Television Stations, CBS EcoMedia, and CBS Experiences.
  • Based in Norwood, Massachusetts, National Amusements is a closely held company operating under the third generation of leadership by the Redstone family.