LATV

Latino Alternative TV (LATV) Introduces New Parent Brand LatiNation Media

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Thursday, April 4, 2024
DEI (Diversity, Equity and Inclusion), Online, Digital Marketing, TV and Radio, Social Activism, Consumer, Film & Motion Pictures, Content Marketing, Music, Entertainment, Millennials, General Entertainment, Communications, Media, LGBTQ+, Generation Z, Lifestyle, Professional Services, Social Media, Influencer, AVOD, Comscore, IAB, Complex, LATV, Televisa, Media Group, Commercial software, FAST, Genz

Latino Alternative TV (LATV) today announced the formation of its new parent brand, LatiNation Media.

Key Points: 
  • Latino Alternative TV (LATV) today announced the formation of its new parent brand, LatiNation Media.
  • With the launch of LatiNation Media, the company is positioning itself to extend and expand the array of content and services that represent bilingual and bicultural Latinos in the U.S. LatiNation Media will launch as the parent brand to LATV's linear, AVOD, and FAST network, as well as its expanded LatiNation Digital, LatiNation Studios, and LatiNation Creative.
  • Centering its media business on driving identity and fandom, LatiNation Media is a one-stop solution for brands and agencies.
  • Customized Media List including LATV Network, NGL Media, Adsmovil Hispanic Premium Network, H Code Media, Prisa Media US, Univision Digital Network, Marca Hispanic Exchange, Complex, Vice Media Group, Telemundo Sites, UNIVISION.COM, Grupo Televisa, HOLA.COM Sites

This Week in Entertainment News: 9 Stories You Need to See

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Friday, December 1, 2023
IMAX, Record, Wizard of Oz Museum, Ice Spice, Database, Related, Music, LATV, Opera (web browser), Wizard, Geography, Subject-matter expert, Partnership, PR Newswire, News, Entertainment, Publishing

NEW YORK, Dec. 1, 2023 /PRNewswire/ -- With thousands of press releases published each week, it can be difficult to keep up with everything on PR Newswire. To help journalists covering the entertainment and media industries stay on top of the week's most newsworthy and popular releases, here's a roundup of stories from the week that shouldn't be missed.

Key Points: 
  • I'm not sure who stole whose look, but I'm into it and am very excited about this fun partnership."
  • This exhilarating live concert from 1981 is a window into Queen in their most unalloyed form, giving audiences a larger-than-life, front-row immersive experience.
  • "Royal T" is the latest big title series from LATV's LGBTQ+ content under the umbrella of the network's "LATV Queer" programming.
  • Related Resources: Read and subscribe to our journalist- and blogger-focused blog, Beyond Bylines , for media news roundups, writing tips, upcoming events, and more.

LATV Launches New Series 'Royal T', Celebrating the Worldwide Trans and Non-Binary Community

Retrieved on: 
Monday, November 27, 2023
Diamond, Strut, Queen, Cutthroat Kitchen, Food, Samsung, Changing the Game, International, Spectrum, LATV, Chasing Dreams, Bar Rescue, Apple TV, Whoopi Goldberg, Los Angeles LGBT Center, Generation Z, Shea Diamond, Royal-T, American Horror Story, OWN, Amazon Fire TV, Roku, Android TV, HBO, Nightclub

LOS ANGELES, Nov. 27, 2023 /PRNewswire/ -- In a continued push to elevate diverse programming, Latino Alternative Television (www.latv.com), the leading English-speaking Gen Z and Millennial Latino entertainment network in the nation, and the second-largest U.S Hispanic-focused digital network, will premiere "Royal T" on November 28. Hosted by Queen Victoria Ortega, the series is an inspiring, fun, and fierce half-hour talk show honoring excellence in the trans and non-binary community.

Key Points: 
  • Hosted by Queen Victoria Ortega, the series is an inspiring, fun, and fierce half-hour talk show honoring excellence in the trans and non-binary community.
  • "Royal T" is the latest big title series from LATV's LGBTQ+ content under the umbrella of the network's "LATV Queer" programming.
  • "I've always loved that we have the platform at LATV to create opportunities that allow us the privilege to work with these diverse communities," says Andres Palencia, CEO of LATV.
  • "Royal T" will blend Queen Victoria Ortega's brand of "get it done" service and community activism with her trademark spicy wit, broad knowledge, and connection to the trans and non-binary community.

Almost Half of Gen Z and Millennial American Latinos Feel Negatively Represented in Mainstream Media

Retrieved on: 
Thursday, October 19, 2023
Gen, VW, Verizon Communications, Generation Z, LATV, Human, Sephora, News, Crime, Lowes, Comcast, Dream, Pew, P&G, LOS, Pew Research Center, AT, Starbucks, Hispanic and Latino Americans, American ancestry, AT&T, Chase, Nightclub, Film industry, Bottled water, Nissan

LOS ANGELES, Oct. 19, 2023 /PRNewswire/ -- A recent national Wakefield survey commissioned by LATV, an English-speaking Latino entertainment network for Gen Z and Millennial Latinos, revealed that 44% of young American American Latinos feel negatively represented in mainstream American media. The survey, which polled 1,000 young American Latinos ages 18 to 40, also found that:

Key Points: 
  • A recent national survey revealed that while Gen Z Latinos make up 25% of the Gen Z population in the US, 41% don't feel positive about being Latino after consuming US news and entertainment media
    LOS ANGELES, Oct. 19, 2023 /PRNewswire/ -- A recent national Wakefield survey commissioned by LATV , an English-speaking Latino entertainment network for Gen Z and Millennial Latinos, revealed that 44% of young American American Latinos feel negatively represented in mainstream American media.
  • 41% of young American Latinos said that consuming US news and entertainment media does not make them feel positive about being a young American Latino.
  • Gen Z and Millennial Latinos have very similar sentiments towards both English (29%) and Spanish-speaking media outlets (32%).
  • LATV is the leading English-speaking entertainment network for Gen Z and Millennial Latinos and is ranked number two by Comcast in the nation.

LATV Honors American Latino Culture by Celebrating Hispanic Heritage Month

Retrieved on: 
Monday, September 18, 2023
Universe, Music, Interview, Life, Hispanic and Latino Americans, Culture, Hills of Eternity Memorial Park, Joyride, Aristotle and Dante Discover the Secrets of the Universe, Generation Z, Secrecy, Hollywood Forever Cemetery, Creativity, Keri Hilson, Outfest, Eternal, National Hispanic Heritage Month (United States), Coffee, LA, News, Nightclub, Entertainment, Film industry, Cinespia, Beauty, L.A, LATV

LOS ANGELES, Sept. 18, 2023 /PRNewswire/ -- In celebration of Hispanic Heritage Month which began on September 15th, LATV (www.latv.com), the leading English-speaking Gen Z and Millennial Latino entertainment network in the nation and the second-largest U.S Hispanic focused digital network, announced a full slate of specials to air throughout the month.

Key Points: 
  • "Our vision at LATV has always been to ensure that all young American Latinos genuinely feel represented and 'seen' in the media," says Andres Palencia, CEO of LATV.
  • "We did this at LATV by telling a more positive and authentic story about our community from the actual experiences and voices of American Latinos", says Bruno Seros-Ulloa, President of LATV.
  • Andres and I couldn't be more proud of this year's awe-inspiring Hispanic Heritage Month culture and talent!"
  • In this Hispanic Heritage Month special, the hosts of "Get it Girl" discuss the different terms that refer to their community (Latino/a, Latine, Latinx, Hispanic).

Comscore Ranks Latino Alternative TV (LATV) as the Fifth Largest U.S. Hispanic Focused Digital Network

Retrieved on: 
Wednesday, June 14, 2023
VW, Starbucks, Samsung, Hispanic and Latino Americans, LCD, Target, Lowe, Comscore, Pew Research Center, Sephora, GM, Lowe's, Chase, LATV, Verizon Communications, P&G, State, Population growth, Bottled water, Pfizer

LOS ANGELES, June 14, 2023 /PRNewswire/ -- LATV (www.latv.com) the leading English-speaking Gen Z and Millennial Latino entertainment network in the nation and the second-largest Latino minority-owned media network in the United States announced today that it ranked in fifth place in nationwide reach and engagement of U.S. Hispanic audiences by Comscore. LATV's engagement of young American Latinos outranks other networks including Telemundo, Univision, and Vice Media Group.

Key Points: 
  • "It's an honor to be ranked so highly by Comscore," says Andres Palencia, CEO of LATV.
  • "At LATV, our vision is to ensure that all young American Latinos genuinely feel represented and 'seen' in the media.
  • LATV's focus on reaching diverse audiences through authentic content resonates with viewers and major blue-chip advertisers who are definitely taking notice."
  • A few of LATV's advertisers include Verizon, Target, GM, Chase, Pfizer, Samsung, Sephora, Starbucks, P&G, VW, Statefarm, and Lowe's.

Levitt Pavilion Los Angeles celebrates it's 'sweet sixteen'

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Tuesday, May 2, 2023
Online, Music, Los Angeles County Department of Parks and Recreation, MacArthur Park, LACMA, Athena Park, National Endowment for the Humanities, RSVP, Department of Parks and Recreation, Festival, Mortimer, Container deposit legislation in the United States, Heart, Levitt, Fowler Museum at UCLA, Culture, Aladdin Sane, Department of Arts and Culture (South Africa), National Endowment for the Arts, Southern California, LATV, RCA, LOS, ICA, Recreation, Food, Calendar, KPFK, Los Angeles Music Center, City, The Sundays, KCRW, Hollywood Foreign Press Association, Entertainment, Nightclub, Hotel, The arts, Soulection

LOS ANGELES, May 2, 2023 /PRNewswire/ -- Levitt Pavilion Los Angeles (Levitt LA) is thrilled to announce its 16th season of summer performances in MacArthur Park. Levitt LA's summer long coming of age party continues to reflect the cultural mosaic of Los Angeles with an outstanding lineup while enjoying an iconic LA outdoor setting in historic MacArthur Park.

Key Points: 
  • Welcoming music fans of all ages from across Los Angeles and beyond to MacArthur Park for 32 free summer concerts June 10 – September 3, 2023
    LOS ANGELES, May 2, 2023 /PRNewswire/ -- Levitt Pavilion Los Angeles (Levitt LA) is thrilled to announce its 16th season of summer performances in MacArthur Park.
  • Levitt LA's summer long coming of age party continues to reflect the cultural mosaic of Los Angeles with an outstanding lineup while enjoying an iconic LA outdoor setting in historic MacArthur Park.
  • For complete calendar of the Levitt LA Summer Season 2023, please visit www.levittlosangeles.org
    Levitt Pavilion Los Angeles' 2023 Season is supported in part by:
    City of Los Angeles, City of Los Angeles Recreation and Parks Department, Los Angeles City Councilmember Eunisses Hernandez, Mortimer & Mimi Levitt Foundation, The Ralph M. Parsons Foundation, Hollywood Foreign Press Association, The National Endowment for the Arts, The Music Center, Wilshire Center Koreatown Neighborhood Council, Pico Union Neighborhood Council, Rampart Village Neighborhood Council, Los Angeles County Department of Arts and Culture, LACMA, The Fowler Museum, Everybody.
  • June 10 – September 3, 2023
    Levitt Pavilion Los Angeles @ MacArthur Park.

Entravision Enters into Strategic Partnership with LATV Networks

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Monday, August 29, 2022
TV and Radio, Online, Advertising, Entertainment, Communications, Social Media, Hispanic, Digital Marketing, Media, Consumer, Content Marketing, Machine learning, Partnership, Security (finance), Food, Technology, CEO, NYSE, Pluto TV, Common stock, Meta, Digital, EVC, TikTok, CTV, New York Stock Exchange, Solution, Music, VIX, STIR, LinkedIn, EVP, U.S. Securities and Exchange Commission, Multimedia, LATV, Television, Company, Twitter, Language, Spotify, Univision, Marketing, Private Securities Litigation Reform Act, Growth, Social media, Public relations, Entravision Communications, Facebook, Peafowl

View the full release here: https://www.businesswire.com/news/home/20220829005127/en/

Key Points: 
  • View the full release here: https://www.businesswire.com/news/home/20220829005127/en/
    Entravision is very excited to partner with LATV Networks, said Juan Saldivar, Chief Digital and Strategy Officer of Entravision.
  • LATV Networks will be able to further advance their unique value proposition to bring to market a more comprehensive offering supercharged by Entravision.
  • Entravision will help accelerate LATV Networks digital growth by providing advanced data technology and multi-channel distribution for LATV Networks original content.
  • Together, Entravision and LATV Networks will deliver unprecedented value to advertisers looking for innovative and flexible ways to reach Hispanic consumers of all ages, language choices, and media consumption preferences, said Andres Palencia, CEO of LATV Networks.

'Shades of Beauty' Premieres on LATV Redefining Beauty Content

Retrieved on: 
Friday, February 18, 2022
Latina, Season, Cosmetics, Education, Black History Month, Awareness, GLOBE, Culture, LATV, Fashion, Beauty

Developed under LATV's inclusive content strategy spearheaded by LATV Co-Executive Directors Bruno Seros-Ulloa and Andres Palencia, Shades of Beauty solidifies LATV's commitment to empowering creators who mirror their audience.

Key Points: 
  • Developed under LATV's inclusive content strategy spearheaded by LATV Co-Executive Directors Bruno Seros-Ulloa and Andres Palencia, Shades of Beauty solidifies LATV's commitment to empowering creators who mirror their audience.
  • Shades of Beauty aims to redefine the beauty content genre.
  • "We absolutely love how Ulta Beauty and, of course, Fenty Beauty have challenged outdated norms of the fashion, cosmetics, and beauty industries.
  • The addition of Shades of Beauty and Season 2 of Blacktinidad furthers LATV's commitment to creating truly inclusive content.

Marketing Maven Named Public Relations Agency of Record for Visit Conejo Valley for Second Consecutive Year

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Tuesday, January 18, 2022
City, Television, Gumball 3000, Travel, Human, Conejo, CEO, Public relations, Social media, Telluride Ski Resort, Tourism, Accord, LATV, Atmosphere of Earth, Industry, Marketing, EVA Air, Sean, Recreation, 2020 Summer Olympics, Restaurant, Conejo Valley

THOUSAND OAKS, Calif., Jan. 18, 2022 /PRNewswire-PRWeb/ -- Marketing Maven , bicoastal, award-winning public relations firm, has announced that it has been retained as the public relations agency of record for Visit Conejo Valley, the official tourism marketing organization for the cities of Thousand Oaks and Agoura Hills, California, for the second consecutive year.

Key Points: 
  • THOUSAND OAKS, Calif., Jan. 18, 2022 /PRNewswire-PRWeb/ -- Marketing Maven , bicoastal, award-winning public relations firm, has announced that it has been retained as the public relations agency of record for Visit Conejo Valley, the official tourism marketing organization for the cities of Thousand Oaks and Agoura Hills, California, for the second consecutive year.
  • Marketing Maven plans to continue its public relations strategy campaign for Visit Conejo Valley, inviting top-tier travel and hospitality media and influencers to the stay in the area to increase visitation.
  • "We are delighted to continue partnering with Visit Conejo Valley as the tourism organization's public relations agency of record," said Lindsey Carnett , CEO and President of Marketing Maven.
  • "Working together, we will bring visitors to Conejo Valley using Marketing Maven's strategic approach," said Danielle Borja, President/CEO of Visit Conejo Valley .