Inaugural “Acrisure Classic” College Basketball Game Sets Viewership Record
Per Nielsen Media Research, 5.18 million people watched the inaugural “Acrisure Classic” on Thanksgiving Day on FOX, a college basketball game organized by UTA Sports in which the Michigan State Spartans took on the Arizona Wildcats.
- Per Nielsen Media Research, 5.18 million people watched the inaugural “Acrisure Classic” on Thanksgiving Day on FOX, a college basketball game organized by UTA Sports in which the Michigan State Spartans took on the Arizona Wildcats.
- This is the largest regular season college basketball audience in the last 15 years as well as the most watched college basketball game ever aired on FOX.
- The contest was the most viewed college basketball game since a North Carolina-Duke game on ESPN in 2008.
- The Acrisure Classic will be back in Palm Springs for 2024 featuring both men’s and women’s NCAA Division 1 college basketball teams.