New Surveys Reveal That Students and Parents Want Personalization and Prioritize Academic Quality Over Cost When Selecting a College
Thousands of high school seniors and their parents from across the United States participated in Spark451’s College-Bound Student Survey and Parent Survey of College-Bound Students.
- Thousands of high school seniors and their parents from across the United States participated in Spark451’s College-Bound Student Survey and Parent Survey of College-Bound Students.
- “Our surveys also found that 30% of incoming freshmen aren’t attending their top choice of school because another institution was more affordable.
- The leading deciding factor for parents and students when making their college decision was academic quality.
- Both survey reports reveal that when it comes to selecting the right college, high school seniors and their parents conducted a variety of research.